5G 수익화 인에이블러 : 제품 카탈로그/CPQ

This IDC Market Perspective highlights the critical role of granular product catalog and configure price quote (CPQ) capabilities in enabling effective monetization strategies for telecommunications companies. It underscores the necessity for telcos to invest in these areas to support the delivery and monetization of new consumer, B2B, and B2B2X services, facilitated by emerging technologies like 5G. The document also provides insights into the current market landscape, identifying key vendors and their strategies in the evolving telco CPQ and product catalog space."In an era in which telcos remain eager to take advantage of emerging network capabilities such as network APIs and network slices, the role of product catalog and CPQ is crucial to their ability to be more responsive to market opportunities. This is true in all parts of their business, but especially in B2B contexts where higher-value use cases are the biggest opportunity to drive revenue," said John Byrne, research VP, Comms SP Operations and Monetization, IDC.

Executive Snapshot

New Market Developments and Dynamics

• Introduction
• Market Definitions
  • Product Catalog
  • CPQ
• Industry Dynamics
  • Product Catalog Is Key to Flexibility and Customization
  • Designing Interfaces to Be Tech and Business User Friendly
  • Telco-Grade CPQ Is a Crucial Component to Monetization
  • AI and GenAI Appearing in Catalog and CPQ Offerings
  • CRM Integration Crucial for Enriching Engagements
  • Telco-Adjacent Opportunities Emerging
• Vendor Profiles
  • Amdocs
  • Cerillion
  • CSG
  • Ericsson
  • Hansen
  • Huawei
  • LotusFlare
  • Netcracker
  • Oracle
  • Salesforce
  • ServiceNow
  • Tecnotree
• Summary

Advice for the Technology Supplier

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• Related Research
• Synopsis