세계의 영양바 시장 보고서 : 제품 유형, 카테고리, 최종 사용자, 맛, 유통 채널 및 지역별(2024-2032년)

The global nutritional bar market size reached US$ 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032.

A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods.

Nutritional Bar Market Trends:

The high prevalence of hectic consumer lifestyles leading to on-the-go food consumption has catalyzed the demand for nutritional bars across the globe. Moreover, rising health concerns among consumers preferring a balanced diet with nutrient-rich ingredients has also augmented the product demand. Apart from this, the increasing number of health awareness programs promoting the importance of wellness and nutritional diet has positively influenced the consumption of nutritional bars across the globe. The growing consumer consciousness towards physical appearance has led to the rising demand for meal supplements for maintaining desirable body shape and size. Further, high consumer inclination towards gluten-free and vegan food products along with their wide availability across various distribution channels has further bolstered the market growth. The emergence of e-commerce platforms supported by the growing trend of online grocery shopping has also stimulated the market growth in recent years. Apart from this, the increasing popularity of nutritional bars among sports athletes, bodybuilders, sportsperson, etc., for replacing their whole foods also drives the market. Additionally, a growing number of fitness and wellness centers across the globe is also propelling the demand for nutritional bars. Moreover, based on the changing tastes and preferences of consumers, several manufacturers are launching innovative products having ample options of flavors, texture, food content, etc., along with a long shelf-life.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global nutritional bar market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, category, end-user, flavour and distribution channel.

Breakup by Product Type:

Protein Bars

Snack Bars

Energy Bars

Meal Replacement Bars

Others

Breakup by Category:

Animal Derived

Plant-Based

Breakup by End-User:

Adults

Children

Breakup by Flavour:

Chocolate

Fruit and Nut

Caramel

Peanut Butter

Vanilla

Coconut

Cookies and Cream

Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets

Convenience Stores

Specialty Stores

Pharmacies and Drug Stores

Online

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Argentina

Colombia

Chile

Peru

Others

Middle East and Africa

Turkey

Saudi Arabia

Iran

United Arab Emirates

Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.

Key Questions Answered in This Report

• 1. What was the size of the global nutritional bar market in 2023?
• 2. What is the expected growth rate of the global nutritional bar market during 2024-2032?
• 3. What are the key factors driving the global nutritional bar market?
• 4. What has been the impact of COVID-19 on the global nutritional bar market?
• 5. What is the breakup of the global nutritional bar market based on the product type?
• 6. What is the breakup of the global nutritional bar market based on the category?
• 7. What is the breakup of the global nutritional bar market based on flavor?
• 8. What is the breakup of the global nutritional bar market based on the distribution channel?
• 9. What are the key regions in the global nutritional bar market?
• 10. Who are the key players/companies in the global nutritional bar market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Nutritional Bar Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of Covid-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Protein Bars
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Snack Bars
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Energy Bars
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Meal Replacement Bars
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Category

• 7.1 Animal Derived
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Plant-Based
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by End-User

• 8.1 Adults
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Children
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Flavour

• 9.1 Chocolate
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Fruit and Nut
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Caramel
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Peanut Butter
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Vanilla
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Coconut
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Cookies and Cream
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Hypermarkets and Supermarkets
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Convenience Stores
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Specialty Stores
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Pharmacies and Drug Stores
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Online
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast
• 10.6 Others
  • 10.6.1 Market Trends
  • 10.6.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Argentina
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
  • 11.4.4 Colombia
    • 11.4.4.1 Market Trends
    • 11.4.4.2 Market Forecast
  • 11.4.5 Chile
    • 11.4.5.1 Market Trends
    • 11.4.5.2 Market Forecast
  • 11.4.6 Peru
    • 11.4.6.1 Market Trends
    • 11.4.6.2 Market Forecast
  • 11.4.7 Others
    • 11.4.7.1 Market Trends
    • 11.4.7.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Turkey
    • 11.5.1.1 Market Trends
    • 11.5.1.2 Market Forecast
  • 11.5.2 Saudi Arabia
    • 11.5.2.1 Market Trends
    • 11.5.2.2 Market Forecast
  • 11.5.3 Iran
    • 11.5.3.1 Market Trends
    • 11.5.3.2 Market Forecast
  • 11.5.4 United Arab Emirates
    • 11.5.4.1 Market Trends
    • 11.5.4.2 Market Forecast
  • 11.5.5 Others
    • 11.5.5.1 Market Trends
    • 11.5.5.2 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Abbott
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Clif Bar & Company
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 General Mills Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
    • 15.3.3.4 SWOT Analysis
  • 15.3.4 Halo Foods
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
    • 15.3.4.4 SWOT Analysis
  • 15.3.5 Kellogg Co.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
    • 15.3.5.4 SWOT Analysis
  • 15.3.6 Mars Incorporated
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 SWOT Analysis
  • 15.3.7 Natural Balance Foods
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Quaker Oats Company
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 The Simply Good Foods Company
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
  • 15.3.10 The Nature's Bounty Co.
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 SWOT Analysis
  • 15.3.11 The WhiteWave Foods Company
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio