통합 커뮤니케이션 시장 보고서 : 구성요소, 제품, 조직 규모, 최종사용자, 지역별(2024-2032년)

The global unified communications market size reached US$ 127 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 468 Billion by 2032, exhibiting a growth rate (CAGR) of 15.4% during 2024-2032. The market is experiencing robust growth, driven by the increasing adoption of remote and hybrid work, rapid technological advancements, growing focus on customer experience, introduction of enhanced security features, rising importance of collaboration tools, and the heightened demand for unified mobility solutions.

Unified Communications Market Analysis:

Major Market Drivers: The ongoing shift toward remote and hybrid work models has positively impacted the unified communications market growth. Additionally, rapid innovations in artificial intelligence (AI), machine learning (ML), and cloud computing that enhance the capabilities of unified communication (UC) solutions, as well as the cost savings associated with these solutions, are acting as growth-inducing factors for the market expansion.

Key Market Trends: The ongoing trend of connecting unified communication platforms with other business applications, like customer relationship management (CRM) and enterprise resource planning (ERP) systems, is driving the expansion of this market. Furthermore, the development of more advanced and user-friendly video features, as well as the incorporation of AI and ML technologies, are positively affecting the unified communication market share.

Geographical Trends: North America is dominating this market owing to its advanced information technology (IT) infrastructure, rapid acceptance of new technologies, and large expenditures in cloud-based and AI-driven communication solutions. Other regions are also expanding due to increased digital transformation activities, a growing remote workforce, and significant expenditures in communication infrastructure.

Competitive Landscape: Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), among many others.

Challenges and Opportunities: Unified communication providers face several ongoing challenges in ensuring data security and compliance with industry-specific requirements. However, it is also creating an opportunity for those who can provide strong, compliance solutions. Furthermore, prospects for strategic collaborations and acquisitions among top organizations to improve market presence are creating growth opportunities.

Unified Communications Market Trends:

Increasing Adoption of Remote Work

Organizations are embracing remote and hybrid work models, which are creating the need for efficient communication tools, like unified communication (UC) solutions. According to an industry survey, more than 95% of Indian businesses are willing and will continue to implement the work-from-home (WFH) model. Moreover, as per a Gallup survey conducted in June 2022, 8 out of 10 employees are working hybrid or remote, with only 2 out of 10 working exclusively on-site. This data highlights the need for UC systems that enable real-time communication and collaboration among employees. These solutions combine voice, video, messaging, and collaboration tools into a single platform and help businesses maintain productivity and connectivity among geographically dispersed teams.

Rapid Advancements in Technology

Technological innovations are playing an important role in expanding the unified communications market share. The continuous advancements, leading to the development and refinement of communication technologies, such as Voice over Internet Protocol (VoIP), cloud computing, and artificial intelligence (AI) are some developments that have increased the demand for unified communication solutions. For instance, Verizon collaborated with Zoom to provide a new solution for unified communications. This collaboration gives users the access to join Zoom meetings from a Verizon Wireless phone or Verizon Voice-over-IP (VoIP), or just the audio portion of a Zoom meeting via Verizon VoIP, for no additional charge. Also, Acronym Solutions Inc. introduced a cloud-hosted unified communications as a service (UCaaS) solution that helps employees and customers to work together and aims to enhance business growth by delivering valuable insights to the customers present across the globe.

Growing Focus on Customer Experience

Organizations are majorly focusing on improving the customer experience, which is driving the adoption of this platform. Customer service is vital for companies as it increases brand loyalty and helps to build trust. As per industry research, 68% of consumers are willing to pay more for products and services from companies that provide excellent customer service. Furthermore, 93% of individuals are likely to make repeat purchases from businesses that provide exceptional customer service. In line with this, UC platforms are known for offering enterprises with the tools to conduct smooth and efficient customer interactions across numerous communication channels. By unifying these channels into a single interface, UC solutions enable customer service representatives to handle inquiries more effectively, reduce response times, and provide consistent service.

Unified Communications Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, product, organization size, and end user.

Breakup by Component:

Solution

Instant and Unified Messaging

Audio and Video Conferencing

IP Telephony

Others

Services

Professional Services

Managed Services

Solution (instant and unified messaging) accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (instant and unified messaging, audio and video conferencing, IP telephony, and others), and services (professional services and managed services). According to the report, solution (instant and unified messaging) represented the largest segment.

As per the unified communication market research report, instant and unified messaging solutions represented the largest segment due to their crucial role in facilitating real-time communication and collaboration across diverse business environments. Moreover, instant messaging provides quick, efficient, and direct communication, reducing the need for lengthy email exchanges and enabling swift decision-making processes. Additionally, unified messaging integrates various communication forms, such as voicemail, email, and short message service (SMS), into a single accessible platform, streamlining communication and improving accessibility. Along with this, the rising ability to access and manage multiple communication channels from a single interface, thereby making it an indispensable tool for modern enterprises, is catalyzing the market growth.

Breakup by Product:

On-premises

Hosted

On-premises hold the largest share of the industry

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes on-premises and hosted. According to the report, on-premises accounted for the largest market share.

According to the unified communication market analysis, on-premises solutions accounted for the largest market share. They are preferred by many organizations due to their robust control over data security, customization, and integration capabilities. These solutions involve deploying and maintaining UC infrastructure within the organization's data centers, providing greater control over sensitive communication data, and compliance with stringent industry-specific regulations. On-premises solutions offer extensive customization options, allowing businesses to tailor the system to their specific needs and integrate it seamlessly with existing on-site applications and systems.

Breakup by Organization Size:

Small and Medium-sized Enterprises

Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represented the largest segment.

Large enterprises are dominating this segment due to their complex communication needs, extensive workforce, and significant resources to invest in comprehensive UC solutions. These organizations require robust, scalable, and integrated communication platforms to facilitate seamless collaboration across multiple departments, locations, and time zones. In addition to this, they enable large enterprises to streamline their communication processes, improve operational efficiency, and enhance productivity by integrating voice, video, messaging, and collaboration tools into a single cohesive system, thereby boosting the unified communication market share.

Breakup by End User:

Enterprises

Education

Government

Healthcare

Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes enterprises, education, government, healthcare, and others.

Based on the unified communication market analysis, enterprises across various industries seek to enhance their communication and collaboration capabilities. They require robust and scalable UC solutions to manage internal and external communication effectively, streamline workflows, and boost productivity. Moreover, the integration of voice, video, messaging, and collaboration tools into a single platform allows enterprises to facilitate seamless communication among employees, regardless of their location, and improve customer engagement.

In the education sector, unified communications solutions play a crucial role in supporting remote learning, enhancing collaboration among students and faculty, and streamlining administrative processes. Educational institutions leverage UC platforms to facilitate virtual classrooms, conduct online lectures, and enable real-time communication and collaboration. These solutions offer features such as video conferencing, instant messaging, and document sharing that are essential for creating interactive and engaging learning environments.

The government segment requires reliable and secure communication solutions to support various functions, including public administration, emergency response, and inter-agency collaboration. Unified communications platforms provide government agencies with the tools needed to facilitate real-time communication, enhance coordination, and improve service delivery to citizens. Moreover, they offer features such as secure video conferencing, encrypted messaging, and integrated communication channels that are essential for ensuring data security and compliance with regulatory requirements.

In the healthcare sector, unified communications solutions are vital for improving patient care, enhancing collaboration among healthcare professionals, and streamlining administrative processes. They enable healthcare providers to conduct virtual consultations, facilitate real-time communication between doctors and patients, and support telehealth services. Moreover, these solutions offer Features such as secure messaging, video conferencing, and integration with electronic health records (EHR) systems that are important for maintaining patient confidentiality and ensuring compliance with healthcare regulations.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest unified communications market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for unified communications.

According to the unified communications market research report, North America is dominating the market for unified communications due to the high adoption rate of advanced technologies, a well-established information technology (IT) infrastructure, and the presence of major UC solution providers. Moreover, the rapid adoption of innovative communication tools by businesses to enhance productivity, support remote work, and improve customer engagement is fueling the market growth. Additionally, the growing focus on digital transformation, coupled with significant investments in cloud-based solutions and artificial intelligence (AI), is boosting the market growth.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The major market players are enhancing their platforms to stay competitive and meet evolving customer demands. They are focusing on integrating advanced technologies like artificial intelligence (AI), machine learning (ML), and cloud computing to offer more sophisticated and flexible UC solutions. Moreover, some leading companies are investing in research and development (R&D) to improve user experiences, enhance security features, and provide robust customer support to strengthen their market positions and address the diverse needs of businesses across various sectors. Additionally, they are focusing on sustainability initiatives and leveraging their platforms to support remote work and digital transformation trends.

Unified Communications Market News:

In May 2023, NEC Corporation introduced UNIVERGE BLUE ARCHIVE, an innovative data retention solution for UNIVERGE BLUE CONNECT, a unified communications application. This new offering is designed to protect and support search and retrieval across different critical business communications channels, such as chat, phone call recordings, short message service (SMS), and voicemail.

In January 2023, Verizon Communications Inc. partnered with Microsoft Corporation to deliver Teams Phone Mobile, the solution to provide Public Switched Telephone Network (PSTN) connectivity with Microsoft Teams and Phone System. This service integrates mobile devices with Microsoft Teams for easier calling and collaboration.

Key Questions Answered in This Report:

• How has the global unified communications market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global unified communications market?
• What is the impact of each driver, restraint, and opportunity on the global unified communications market?
• What are the key regional markets?
• Which countries represent the most attractive unified communications market?
• What is the breakup of the market based on the component?
• Which is the most attractive component in the unified communications market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the unified communications market?
• What is the breakup of the market based on the organization size?
• Which is the most attractive organization size in the unified communications market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the unified communications market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global unified communications market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Unified Communications Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Solution
  • 6.1.1 Market Trends
  • 6.1.2 Key Segments
    • 6.1.2.1 Instant and Unified Messaging
    • 6.1.2.2 Audio and Video Conferencing
    • 6.1.2.3 IP Telephony
    • 6.1.2.4 Others
  • 6.1.3 Market Forecast
• 6.2 Services
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 Professional Services
    • 6.2.2.2 Managed Services
  • 6.2.3 Market Forecast

7 Market Breakup by Product

• 7.1 On-premises
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Hosted
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

• 8.1 Small and Medium-sized Enterprises
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Large Enterprises
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by End User

• 9.1 Enterprises
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Education
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Government
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Healthcare
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 8x8 Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Avaya Holdings Corp.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Cisco Systems Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
    • 15.3.3.4 SWOT Analysis
  • 15.3.4 GoTo (Citrix Systems Inc.)
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 SWOT Analysis
  • 15.3.5 Huawei Technologies Co. Ltd.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 SWOT Analysis
  • 15.3.6 Microsoft Corporation
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
    • 15.3.6.4 SWOT Analysis
  • 15.3.7 Mitel Networks Corporation
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 NEC Corporation (AT&T Inc.)
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Ringcentral Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
  • 15.3.10 Verizon Communications Inc.
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson)
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis