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µðÁöÅÐ ÀúÀÛ±Ç °ü¸®(DRM) ½ÃÀå º¸°í¼ : ±¸¼º¿ä¼Òº°, Àü°³ ¹æ½Äº°, ±â¾÷ ±Ô¸ðº°, ¿ëµµº°, ÃÖÁ¾ ÀÌ¿ë »ê¾÷º°, Áö¿ªº°(2025-2033³â)Digital Rights Management Market Report by Component, Deployment Mode, Enterprise Size, Application, End Use Industry, and Region 2025-2033 |
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µðÁöÅÐ ÀúÀÛ±Ç °ü¸®(DRM)´Â µðÁöÅÐ ¹Ìµð¾îÀÇ ÀúÀÛ¹°¿¡ ´ëÇÑ ¾×¼¼½º¸¦ Á¦¾î ¹× °ü¸®ÇÏ´Â ±â¼úÀ» ¸»Çϸç, DRMÀº ƯÁ¤ Á¦Ç°¿¡ ¾×¼¼½ºÇϱâ À§ÇØ ÀÏÁ¤ ±â°£ µ¿¾È ÀåÄ¡¸¦ º¹»ç ¹× »ç¿ëÇÏ´Â °ÍÀ» ±ÝÁöÇÏ´Â Äڵ忡 ÀÇÁ¸ÇÕ´Ï´Ù. À̸¦ ÅëÇØ ÃâÆÇ»ç³ª ÀúÀÛÀÚ´Â À¯·á »ç¿ëÀÚÀÇ ÀúÀÛ¹°À» °ü¸®ÇÒ ¼ö ÀÖ°í, Á¶Á÷Àº ºÎÁ¤ »ç¿ëÀ¸·Î ÀÎÇÑ ¹ýÀû ¹®Á¦¸¦ ÇÇÇÒ ¼ö Àֱ⠶§¹®¿¡ »ç¿ëÀÚ°¡ ƯÁ¤ Àڻ꿡 Á¢±ÙÇϰųª »ç¿ëÇÏ´Â °ÍÀ» ¹æÁöÇÒ ¼ö ÀÖ½À´Ï´Ù. ¹Ìµð¾î, ÀüÀÚÃ¥, µ¥ÀÌÅÍ, ÄÁÅÙÃ÷, ¼ÒÇÁÆ®¿þ¾î, ¼ÒÇÁÆ®¿þ¾î, ±âŸ ¸ðµç ÀúÀÛ¹°¿¡ Á¢±ÙÇÒ ¼ö ÀÖ´Â º¹È£È ۸¦ Á¦°øÇÕ´Ï´Ù. À½¾Ç, ¿µÈ, TV ÇÁ·Î±×·¥, °ÔÀÓÀ» º¸È£Çϰí ÁöÀûÀç»ê±Ç(IP)°ú ¼öÀÍ¿øÀ» È®º¸ÇÕ´Ï´Ù. ¶ÇÇÑ ±ÍÁßÇÑ ±³Àç¿Í Çùȸ °ü¸® ½Ã½ºÅÛ(AMS), ÇнÀ °ü¸® ½Ã½ºÅÛ(LMS)À» º¸È£Çϱâ À§ÇØ ´Ù¾çÇÑ Á¶Á÷À» Áö¿øÇÕ´Ï´Ù. ÄÁÅÙÃ÷ÀÇ ÆíÁý, Àü¼Û, ÀúÀå, Àμ⸦ Á¦ÇÑÇϱâ À§ÇØ DRM¿¡ ´ëÇÑ ¼ö¿ä´Â Àü ¼¼°èÀûÀ¸·Î Áõ°¡Çϰí ÀÖ½À´Ï´Ù.
ÇöÀç Àü ¼¼°èÀûÀ¸·Î ¿Â¶óÀÎ ÄÁÅÙÃ÷ ±â¹Ý ÆÛºí¸®¼ÅÀÇ °¡ÀÔÀÚ ¼ö°¡ Áõ°¡Çϰí ÀÖ½À´Ï´Ù. ÀÌ´Â ¹Ìµð¾î ¹× ¿£ÅÍÅ×ÀÎ¸ÕÆ® »ê¾÷ÀÇ ¹ø¿µ°ú ÇÔ²² ½ÃÀå ¼ºÀåÀ» µÞ¹ÞħÇÏ´Â Áß¿äÇÑ ¿ä¼Ò Áß Çϳª°¡ µÇ¾ú½À´Ï´Ù. ÀÌ ¿Ü¿¡µµ µðÁöÅÐ ÄÁÅÙÃ÷ Á¦°ø¾÷üµé »çÀÌ¿¡¼ ´õ ¸¹Àº ½ÃûÀÚ¿¡°Ô µµ´ÞÇϰí ÄÁÅÙÃ÷¸¦ º¸È£Çϱâ À§ÇØ DRM¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡Çϰí ÀÖ´Â °Íµµ ½ÃÀå¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¡°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ, BYOD(Bring-your-own-device: °³ÀÎ ±â±â ¹ÝÀÔ) Á¤Ã¥ÀÌ È®»êµÇ°í ÀÖÀ¸¸ç, Á÷¿øµéÀÌ È¸»ç Á¤º¸¿¡ Á¢±ÙÇϱâ À§ÇØ ÀÚ½ÅÀÇ ±â±â¸¦ »ç¿ëÇÒ ¼ö ÀÖ°Ô µÇ¾ú½À´Ï´Ù. ÀÌ´Â Àü¿ë ¹®¼ µµ³ À§ÇèÀÇ Áõ°¡¿Í ÇÔ²² ½ÃÀå ¼ºÀåÀ» °ÈÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ ÁÖ¿ä Á¦Á¶¾÷üµéÀº Àü ¼¼°è ÀúÀÛ±Ç º¸È£ Á¦Ç°ÀÇ À¯ÅëÀ» ÃßÀûÇÏ´Â ºí·ÏüÀÎ ±â¹Ý DRM ½Ã½ºÅÛÀ» µµÀÔÇϱâ À§ÇØ ¿¬±¸ °³¹ß(R&D) Ȱµ¿¿¡ ÅõÀÚÇϰí ÀÖ½À´Ï´Ù. ÀÌ¿¡ µû¶ó OTT Ç÷¹À̾ ¸ðµç À帣ÀÇ ¼ö¿ä¸¦ ÃæÁ·½Ã۱â À§ÇØ ÄÁÅÙÃ÷ °èȹÀ» °³ÆíÇÔ¿¡ µû¶ó OTT ½ÃûÀÚ Áõ°¡°¡ ½ÃÀå ¼ºÀåÀ» ÃËÁøÇϰí ÀÖ½À´Ï´Ù. À̿ʹ º°µµ·Î, ¶óÀÌºê ¹× ÁÖ¹®Çü ºñµð¿À(VOD) ÄÁÅÙÃ÷¸¦ º¸È£ÇÏ´Â ¸ÖƼ DRM ¼Ö·ç¼Ç¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡Çϰí ÀÖ´Â °Íµµ ½ÃÀå Àü¸ÁÀ» ¹à°Ô Çϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, ´ëÁßµé »çÀÌ¿¡¼ µ¥ÀÌÅÍ ¼Õ½Ç¿¡ ´ëÇÑ ¿ì·Á°¡ Áõ°¡Çϰí ÀÖÀ¸¸ç, »ó¾÷ÀûÀ¸·Î ÆÇ¸ÅµÇ´Â ÀÚ·áÀÇ ¿Â¶óÀÎ ºÒ¹ý º¹Á¦°¡ Áõ°¡ÇÔ¿¡ µû¶ó ¾÷°è ÅõÀÚÀڵ鿡°Ô À¯¸®ÇÑ ¼ºÀå ±âȸ¸¦ Á¦°øÇϰí ÀÖ½À´Ï´Ù.
The global digital rights management (DRM) market size reached USD 5.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.5 Billion by 2033, exhibiting a growth rate (CAGR) of 9.5% during 2025-2033. The growing over-the-top (OTT) viewership, rising trend of bring-your-own-device (BYOD) policies, and the thriving media and entertainment industry represent some of the factors driving the market.
Digital rights management (DRM) is the utilization of technology to control and manage access to copyrighted material for digital media. It relies on codes that prohibit copying and using the device for a particular time to access certain products. It enables publishers or authors to control the work of paying users and prevents users from accessing or using certain assets by allowing the organization to avoid legal issues that arise from unauthorized usage. It provides decryption keys to access media, e-books, data, content, software, or any other copyrighted material. It protects music, films, TV shows, and games while securing intellectual property (IP) and revenue streams. It also assists various organizations in securing their valuable teaching materials and association management systems (AMS) or learning management systems (LMS). As it restricts users from editing, forwarding, saving, and printing content, the demand for DRM is rising across the globe.
At present, there is an increase in the number of subscribers of online content-based publishers across the globe. This, along with the thriving media and entertainment industry, represents one of the key factors supporting the growth of the market. Besides this, the growing demand for DRM among digital content providers to reach the widest audience and protect their content is positively influencing the market. In addition, there is a rise in the trend of bring-your-own-device (BYOD) policies, which allow employees to use their own devices for accessing company information. This, coupled with the increasing risk of proprietary document theft, is strengthening the growth of the market. Moreover, key manufacturers are investing in research and development (R&D) activities to introduce blockchain-based DRM systems that track the distribution of copyrighted products around the world. In line with this, the rising over-the-top (OTT) viewership, as OTT players are re-vamping their content plans to meet the demand from every genre, is propelling the growth of the market. Apart from this, the growing demand for a multi-DRM solution that will protect the live and video-on-demand (VOD) content is offering a favorable market outlook. Additionally, the increasing online piracy of commercially marketed materials, along with the rising concerns about data loss among the masses, is offering lucrative growth opportunities to industry investors.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.