디지털 자산 관리 시장 보고서 : 유형, 구성요소별, 용도, 전개, 조직 규모, 최종 용도 분야, 지역별(2025-2033년)

The global digital asset management market size reached USD 7.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.26% during 2025-2033. The digital asset management (DAM) market is thriving due to the exponential growth of digital content, globalization of businesses, the rise of remote work, and the crucial role DAM systems play in ensuring compliance, enhancing customer experiences, and providing a competitive edge.

Digital Asset Management Market Trends:

Explosion of digital content

In today's digital age, the volume and diversity of digital assets, such as images, videos, and documents, have grown exponentially. This rise is primarily due to increased online activities across industries, including marketing, entertainment, and e-commerce. DAM systems address the pressing need to efficiently organize, store, and manage these assets. They provide cataloguing, search, and retrieval capabilities, streamlining workflows and fostering collaboration. Moreover, DAM systems help businesses ensure brand consistency, adhere to copyright regulations, and enhance overall operational efficiency. Consequently, the burgeoning digital content landscape propels the adoption of DAM solutions across a wide array of sectors.

Globalization of business

The globalization of business is a transformative force reshaping the way companies operate and engage with markets worldwide. As organizations expand their reach to international markets, they encounter a multitude of challenges, one of which is the effective management of digital assets across borders and diverse time zones. Digital asset management (DAM) systems play a pivotal role in ensuring the seamless flow of digital content. DAM systems provide a centralized and robust platform for the storage, organization, and distribution of digital assets. This centralization is especially critical when dealing with international operations. It ensures that digital assets are easily accessible to teams and partners across the globe.

Rise of remote work

The rise of remote work has become a defining feature of the modern workforce, accelerated by global events that have reshaped the way we work. In this new era of work, cloud-based digital asset management (DAM) solutions have taken on heightened significance. Remote teams now operate from various locations, necessitating secure and convenient access to digital assets for seamless collaboration. DAM systems have emerged as indispensable tools in this evolving landscape of remote work. They offer the flexibility and accessibility needed for modern work environments, ensuring that teams can work efficiently, regardless of their physical locations.

Digital Asset Management Industry Segmentation:

Breakup by Type:

Brand Asset Management System

Library Asset Management System

Production Asset Management System

Brand asset management system accounts for the majority of the market share

Breakup by Component:

Solution

Services

Consulting

System Integration

Support and Maintenance

Solution holds the largest share in the industry

Breakup by Application:

Sales and Marketing

Broadcast and Publishing

Others

Sales and marketing represents the leading market segment

Breakup by Deployment:

On-premises

Cloud

On-premises exhibits a clear dominance in the market

Breakup by Organization Size:

Small and Medium-sized Enterprises

Large Enterprises

Large enterprises dominate the market

Breakup by End-Use Sector:

Media and Entertainment

Banking, Financial Services and Insurance (BFSI)

Retail

Manufacturing

Healthcare and Life Sciences

Education

Travel and Tourism

Others

Media and entertainment are the predominant market segment

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest digital asset management market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adam Software

Canto Inc.

Celum

Cognizant Technology Solutions

IBM Corporation

Mediabeacon Inc.

North Plains Systems

OpenText Corporation

Oracle Corporation

QBank

Webdam Inc.

Widen Enterprises Inc.

Key Questions Answered in This Report

• 1. How big is the global digital asset management market?
• 2. What is the expected growth rate of the global digital asset management market during 2025-2033?
• 3. What are the key factors driving the global digital asset management market?
• 4. What has been the impact of COVID-19 on the global digital asset management market?
• 5. What is the breakup of the global digital asset management market based on the type?
• 6. What is the breakup of the global digital asset management market based on the component?
• 7. What is the breakup of the global digital asset management market based on the application?
• 8. What is the breakup of the global digital asset management market based on the deployment?
• 9. What is the breakup of the global digital asset management market based on the organization size?
• 10. What is the breakup of the global digital asset management market based on the end-use sector?
• 11. What are the key regions in the global digital asset management market?
• 12. Who are the key players/companies in the global digital asset management market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Digital Asset Management Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Brand Asset Management Systems
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Library Asset Management Systems
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Production Asset Management Systems
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Component

• 7.1 Solution
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Services
  • 7.2.1 Market Trends
  • 7.2.2 Major Types
    • 7.2.2.1 Consulting
    • 7.2.2.2 System Integration
    • 7.2.2.3 Support and Maintenance
  • 7.2.3 Market Forecast

8 Market Breakup by Application

• 8.1 Sales and Marketing
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Broadcast and Publishing
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Deployment

• 9.1 On-premises
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Cloud
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Organization Size

• 10.1 Small and Medium-sized Enterprises
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Large Enterprises
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast

11 Market Breakup by End-Use Sector

• 11.1 Media and Entertainment
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 Banking, Financial Services and Insurance (BFSI)
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast
• 11.3 Retail
  • 11.3.1 Market Trends
  • 11.3.2 Market Forecast
• 11.4 Manufacturing
  • 11.4.1 Market Trends
  • 11.4.2 Market Forecast
• 11.5 Healthcare and Life Sciences
  • 11.5.1 Market Trends
  • 11.5.2 Market Forecast
• 11.6 Education
  • 11.6.1 Market Trends
  • 11.6.2 Market Forecast
• 11.7 Travel and Tourism
  • 11.7.1 Market Trends
  • 11.7.2 Market Forecast
• 11.8 Others
  • 11.8.1 Market Trends
  • 11.8.2 Market Forecast

12 Market Breakup by Region

• 12.1 North America
  • 12.1.1 United States
    • 12.1.1.1 Market Trends
    • 12.1.1.2 Market Forecast
  • 12.1.2 Canada
    • 12.1.2.1 Market Trends
    • 12.1.2.2 Market Forecast
• 12.2 Europe
  • 12.2.1 Germany
    • 12.2.1.1 Market Trends
    • 12.2.1.2 Market Forecast
  • 12.2.2 France
    • 12.2.2.1 Market Trends
    • 12.2.2.2 Market Forecast
  • 12.2.3 United Kingdom
    • 12.2.3.1 Market Trends
    • 12.2.3.2 Market Forecast
  • 12.2.4 Italy
    • 12.2.4.1 Market Trends
    • 12.2.4.2 Market Forecast
  • 12.2.5 Spain
    • 12.2.5.1 Market Trends
    • 12.2.5.2 Market Forecast
  • 12.2.6 Russia
    • 12.2.6.1 Market Trends
    • 12.2.6.2 Market Forecast
  • 12.2.7 Others
    • 12.2.7.1 Market Trends
    • 12.2.7.2 Market Forecast
• 12.3 Asia Pacific
  • 12.3.1 China
    • 12.3.1.1 Market Trends
    • 12.3.1.2 Market Forecast
  • 12.3.2 Japan
    • 12.3.2.1 Market Trends
    • 12.3.2.2 Market Forecast
  • 12.3.3 India
    • 12.3.3.1 Market Trends
    • 12.3.3.2 Market Forecast
  • 12.3.4 South Korea
    • 12.3.4.1 Market Trends
    • 12.3.4.2 Market Forecast
  • 12.3.5 Australia
    • 12.3.5.1 Market Trends
    • 12.3.5.2 Market Forecast
  • 12.3.6 Indonesia
    • 12.3.6.1 Market Trends
    • 12.3.6.2 Market Forecast
  • 12.3.7 Others
    • 12.3.7.1 Market Trends
    • 12.3.7.2 Market Forecast
• 12.4 Latin America
  • 12.4.1 Brazil
    • 12.4.1.1 Market Trends
    • 12.4.1.2 Market Forecast
  • 12.4.2 Mexico
    • 12.4.2.1 Market Trends
    • 12.4.2.2 Market Forecast
  • 12.4.3 Others
    • 12.4.3.1 Market Trends
    • 12.4.3.2 Market Forecast
• 12.5 Middle East and Africa
  • 12.5.1 Market Trends
  • 12.5.2 Market Breakup by Country
  • 12.5.3 Market Forecast

13 SWOT Analysis

• 13.1 Overview
• 13.2 Strengths
• 13.3 Weaknesses
• 13.4 Opportunities
• 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

• 15.1 Overview
• 15.2 Bargaining Power of Buyers
• 15.3 Bargaining Power of Suppliers
• 15.4 Degree of Competition
• 15.5 Threat of New Entrants
• 15.6 Threat of Substitutes

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Adam Software
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
  • 16.3.2 Canto Inc.
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
  • 16.3.3 Celum
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 Financials
  • 16.3.4 Cognizant Technology Solutions
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 IBM Corporation
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
  • 16.3.6 Mediabeacon Inc.
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
  • 16.3.7 North Plains Systems
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
  • 16.3.8 OpenText Corporation
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
  • 16.3.9 Oracle Corporation
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 QBank
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
  • 16.3.11 Webdam Inc.
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
  • 16.3.12 Widen Enterprises Inc.
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio