테킬라 시장 보고서 : 제품 유형별, 순도별, 가격대별, 유통 채널별, 지역별(2025-2033년)

The global tequila market size reached USD 18.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 45.4 Billion by 2033, exhibiting a growth rate (CAGR) of 10.52% during 2025-2033.

Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The alcohol content, flavor and color of tequila generally vary depending on the duration of the aging process. Its moderate consumption aids in digestion, increasing probiotic levels, enhancing the absorption of calcium and magnesium, and supporting the growth of healthful microbes in the intestines. It is widely utilized as a base ingredient in cocktails and is popular among young individuals across the globe.

Tequila Market Trends:

A significant rise in the popularity of cocktail culture both in and out of the house represents one of the key factors impelling the global tequila market growth. Moreover, due to changing lifestyles and inflating income levels, ultra-premium and exclusive handcrafted tequila variants are gaining traction around the world. Apart from this, the leading players are introducing variants produced with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango and pear to expand their product portfolio. They are also offering canned tequila cocktails, which are convenient and cost-effective, to increase their overall sales. However, on account of the spread of the coronavirus disease (COVID-19), governments of several countries have implemented complete lockdowns and social distancing measures to contain the spread of the pandemic. Although the on-premises sales of tequila have decreased, there is a rise in the demand for alcoholic beverages through e-commerce channels in some countries.

Key Market Segmentation:

Breakup by Product Type:

Blanco

Joven

Mixto Gold

Reposado

Anejo

Extra Anejo

Breakup by Purity:

100% Tequila

60% Tequila

Breakup by Price Range:

Premium Tequila

Value Tequila

Premium and Super-Premium Tequila

Ultra-Premium Tequila

Breakup by Distribution Channel:

Off-Trade

Supermarkets and Hypermarkets

Discount Stores

Online Stores

Others

On-Trade

Restaurants and Bars

Liquor Stores

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players:

Ambhar Tequila

Bacardi Limited

Beam Suntory Inc. (Suntory Beverage & Food Ltd)

Brown-Forman

Diageo Plc

Dos Lunas

El Agave Artesanal

El Grado Tequila

Jose Cuervo

Tequila Arette

Key Questions Answered in This Report

• 1. What was the size of the global tequila market in 2024?
• 2. What is the expected growth rate of the global tequila market during 2025-2033?
• 3. What are the key factors driving the global tequila market?
• 4. What has been the impact of COVID-19 on the global tequila market?
• 5. What is the breakup of the global tequila market based on the product type?
• 6. What is the breakup of the global tequila market based on the purity?
• 7. What is the breakup of the global tequila market based on the price range?
• 8. What is the breakup of the global tequila market based on the distribution channel?
• 9. What are the key regions in the global tequila market?
• 10. Who are the key players/companies in the global tequila market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Tequila Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Blanco
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Joven
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Mixto Gold
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Reposado
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Anejo
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Extra Anejo
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by Purity

• 7.1 100% Tequila
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 60% Tequila
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Price Range

• 8.1 Premium Tequila
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Value Tequila
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Premium and Super-Premium Tequila
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Ultra-Premium Tequila
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Off-Trade
  • 9.1.1 Market Trends
  • 9.1.2 Market Breakup by Type
    • 9.1.2.1 Supermarkets and Hypermarkets
      • 9.1.2.1.1 Market Trends
      • 9.1.2.1.2 Market Forecast
    • 9.1.2.2 Discount Stores
      • 9.1.2.2.1 Market Trends
      • 9.1.2.2.2 Market Forecast
    • 9.1.2.3 Online Stores
      • 9.1.2.3.1 Market Trends
      • 9.1.2.3.2 Market Forecast
    • 9.1.2.4 Others
      • 9.1.2.4.1 Market Trends
      • 9.1.2.4.2 Market Forecast
  • 9.1.3 Market Forecast
• 9.2 On-Trade
  • 9.2.1 Market Trends
  • 9.2.2 Market Breakup by Type
    • 9.2.2.1 Restaurants and Bars
      • 9.2.2.1.1 Market Trends
      • 9.2.2.1.2 Market Forecast
    • 9.2.2.2 Liquor Stores
      • 9.2.2.2.1 Market Trends
      • 9.2.2.2.2 Market Forecast
    • 9.2.2.3 Others
      • 9.2.2.3.1 Market Trends
      • 9.2.2.3.2 Market Forecast
  • 9.2.3 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Ambhar Tequila
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Bacardi Limited
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 SWOT Analysis
  • 15.3.3 Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Brown-Forman
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
    • 15.3.4.4 SWOT Analysis
  • 15.3.5 Diageo Plc
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Dos Lunas
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 El Agave Artesanal
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 El Grado Tequila
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Jose Cuervo
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Tequila Arette
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio