테킬라 셀처 시장(2025-2029년)

The global tequila seltzers market is forecasted to grow by USD 1847.8 mn during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the global tequila seltzers market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing sophistication of consumer palates and flavor innovation, expansion of distribution channels and enhanced retail accessibility, halo effect of tequila premiumization and cultural cachet.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global tequila seltzers market is segmented as below:

By Flavor

• Lime
• Grapefruit
• Strawberry
• Others

By Distribution Channel

• Off-trade
• On-trade

By Packaging

• Cans
• Bottles

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • The Netherlands
• APAC
  • Australia
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • UAE
  • Turkey
• Rest of World (ROW)

This study identifies the ascendancy of health and wellness in consumer choice as one of the prime reasons driving the global tequila seltzers market growth during the next few years. Also, premiumization and elevation of the ready-to-drink experience and influence of celebrity endorsements and strategic partnerships will lead to sizable demand in the market.

The report on the global tequila seltzers market covers the following areas:

• Global tequila seltzers market sizing
• Global tequila seltzers market forecast
• Global tequila seltzers market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global tequila seltzers market vendors that include Becle SAB de CV, Constellation Brands Inc., Cutwater Spirits LLC, Diageo PLC, Dulce Vida Tequila, E. and J. Gallo Winery, Epic Western Cocktail Co., Que Onda Beverage Inc., Ranch Rider Spirits Co., Spirited Hive, The Boston Beer Co. Inc., The Mark Anthony Group of Co., Two Chicks Drinks LLC., Viva Beverages Inc., Wholesome Spirits Inc., Yacht Water LLC. Also, the global tequila seltzers market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Flavor
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Packaging
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global Tequila Seltzers Market 2019 - 2023
  • Historic Market Size - Data Table on Global Tequila Seltzers Market 2019 - 2023 ($ million)
• 5.2 Flavor segment analysis 2019 - 2023
  • Historic Market Size - Flavor Segment 2019 - 2023 ($ million)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
• 5.4 Packaging segment analysis 2019 - 2023
  • Historic Market Size - Packaging Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of artificial intelligence in global tequila seltzers market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition

8 Market Segmentation by Flavor

• 8.1 Market segments
• 8.2 Comparison by Flavor
• 8.3 Lime - Market size and forecast 2024-2029
• 8.4 Grapefruit - Market size and forecast 2024-2029
• 8.5 Strawberry - Market size and forecast 2024-2029
• 8.6 Others - Market size and forecast 2024-2029
• 8.7 Market opportunity by Flavor
  • Market opportunity by Flavor ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Off-trade - Market size and forecast 2024-2029
• 9.4 On-trade - Market size and forecast 2024-2029
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Packaging

• 10.1 Market segments
• 10.2 Comparison by Packaging
• 10.3 Cans - Market size and forecast 2024-2029
• 10.4 Bottles - Market size and forecast 2024-2029
• 10.5 Market opportunity by Packaging
  • Market opportunity by Packaging ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • 12.3.1 US - Market size and forecast 2024-2029
  • 12.3.2 Canada - Market size and forecast 2024-2029
  • 12.3.3 Mexico - Market size and forecast 2024-2029
• 12.4 Europe - Market size and forecast 2024-2029
  • 12.4.1 UK - Market size and forecast 2024-2029
  • 12.4.2 Germany - Market size and forecast 2024-2029
  • 12.4.3 France - Market size and forecast 2024-2029
  • 12.4.4 Spain - Market size and forecast 2024-2029
  • 12.4.5 Italy - Market size and forecast 2024-2029
  • 12.4.6 The Netherlands - Market size and forecast 2024-2029
• 12.5 APAC - Market size and forecast 2024-2029
  • 12.5.1 Australia - Market size and forecast 2024-2029
  • 12.5.2 Japan - Market size and forecast 2024-2029
  • 12.5.3 China - Market size and forecast 2024-2029
  • 12.5.4 India - Market size and forecast 2024-2029
  • 12.5.5 South Korea - Market size and forecast 2024-2029
  • 12.5.6 Indonesia - Market size and forecast 2024-2029
• 12.6 South America - Market size and forecast 2024-2029
  • 12.6.1 Brazil - Market size and forecast 2024-2029
  • 12.6.2 Argentina - Market size and forecast 2024-2029
  • 12.6.3 Colombia - Market size and forecast 2024-2029
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • 12.7.1 South Africa - Market size and forecast 2024-2029
  • 12.7.2 UAE - Market size and forecast 2024-2029
  • 12.7.3 Saudi Arabia - Market size and forecast 2024-2029
  • 12.7.4 Turkey - Market size and forecast 2024-2029
  • 12.7.5 Israel - Market size and forecast 2024-2029
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Growing sophistication of consumer palates and flavor innovation
  • Expansion of distribution channels and enhanced retail accessibility
  • Halo effect of tequila premiumization and cultural cachet
• 13.2 Market challenges
  • Intense market saturation and competition
  • Volatility in agave supply and pricing
  • Evolving consumer preferences and the demand for premiumization
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities
  • Ascendancy of health and wellness in consumer choice
  • Premiumization and elevation of the ready-to-drink experience
  • Influence of celebrity endorsements and strategic partnerships

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Becle SAB de CV
  • Becle SAB de CV - Overview
  • Becle SAB de CV - Business segments
  • Becle SAB de CV - Key offerings
  • Becle SAB de CV - Segment focus
  • SWOT
• 15.5 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
  • SWOT
• 15.6 Cutwater Spirits LLC
  • Cutwater Spirits LLC - Overview
  • Cutwater Spirits LLC - Product / Service
  • Cutwater Spirits LLC - Key offerings
  • SWOT
• 15.7 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key news
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 15.8 Dulce Vida Tequila
  • Dulce Vida Tequila - Overview
  • Dulce Vida Tequila - Product / Service
  • Dulce Vida Tequila - Key offerings
  • SWOT
• 15.9 E. and J. Gallo Winery
  • E. and J. Gallo Winery - Overview
  • E. and J. Gallo Winery - Product / Service
  • E. and J. Gallo Winery - Key offerings
  • SWOT
• 15.10 Epic Western Cocktail Co.
  • Epic Western Cocktail Co. - Overview
  • Epic Western Cocktail Co. - Product / Service
  • Epic Western Cocktail Co. - Key offerings
  • SWOT
• 15.11 Que Onda Beverage Inc.
  • Que Onda Beverage Inc. - Overview
  • Que Onda Beverage Inc. - Product / Service
  • Que Onda Beverage Inc. - Key offerings
  • SWOT
• 15.12 Ranch Rider Spirits Co.
  • Ranch Rider Spirits Co. - Overview
  • Ranch Rider Spirits Co. - Product / Service
  • Ranch Rider Spirits Co. - Key offerings
  • SWOT
• 15.13 Spirited Hive
  • Spirited Hive - Overview
  • Spirited Hive - Product / Service
  • Spirited Hive - Key offerings
  • SWOT
• 15.14 The Boston Beer Co. Inc.
  • The Boston Beer Co. Inc. - Overview
  • The Boston Beer Co. Inc. - Product / Service
  • The Boston Beer Co. Inc. - Key offerings
  • SWOT
• 15.15 The Mark Anthony Group of Co.
  • The Mark Anthony Group of Co. - Overview
  • The Mark Anthony Group of Co. - Product / Service
  • The Mark Anthony Group of Co. - Key offerings
  • SWOT
• 15.16 Two Chicks Drinks LLC.
  • Two Chicks Drinks LLC. - Overview
  • Two Chicks Drinks LLC. - Product / Service
  • Two Chicks Drinks LLC. - Key offerings
  • SWOT
• 15.17 Viva Beverages Inc.
  • Viva Beverages Inc. - Overview
  • Viva Beverages Inc. - Product / Service
  • Viva Beverages Inc. - Key offerings
  • SWOT
• 15.18 Wholesome Spirits Inc.
  • Wholesome Spirits Inc. - Overview
  • Wholesome Spirits Inc. - Product / Service
  • Wholesome Spirits Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations