디지털 사이니지 시장 규모, 점유율, 동향, 예측 : 유형, 컴포넌트, 기술, 용도, 장소, 사이즈, 지역별(2025-2033년)

The global digital signage market size was valued at USD 28.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 48.95 Billion by 2033, exhibiting a CAGR of 5.56% from 2025-2033. North America currently dominates the market, holding a market share of over 37.2% in 2024. The escalating demand for interactive and visually engaging content, several improvements in display technologies, and the growing influence of smart cities are driving the market growth.

Digital Signage Market Analysis:

Market Growth and Size: The global digital signage market has witnessed substantial growth, driven by its adoption across various industries. It continues to expand, with a rising demand for interactive and visually engaging communication tools.

Major Market Drivers: the integration of the Internet of Things (IoT) technology into digital signage, growing emphasis on sustainability and energy-efficient signage solutions, increasing demand for touchless and contactless displays due to the COVID-19 pandemic, and expansion of the retail sector, enhancing the need for digital advertising are some of the key factors propelling the market.

Technological Advancements: Technological innovation, including artificial intelligence (AI), fifth generation (5G) connectivity, and augmented reality (AR), continues to enhance the capabilities of digital signage, making it more versatile and effective.

Industry Applications: Digital signage finds applications in retail, healthcare, transportation, education, and hospitality sectors, enabling dynamic content delivery, information dissemination, and interactive customer experiences.

Key Market Trends: The key market trends include growth of cloud-based digital signage solutions for remote content management, increasing use of data analytics for content optimization, and expansion of digital menu boards in the food service industry.

Geographical Trends: The Asia-Pacific region leads in market growth due to its expanding retail sector, technological adoption, and investment in smart city initiatives. North America and Europe also exhibit significant growth, driven by the retail and healthcare sectors.

Competitive Landscape: The digital signage market features a competitive landscape with numerous solution providers and hardware manufacturers. Strategic partnerships and acquisitions drive innovation and market expansion.

Challenges and Opportunities: Challenges include the need for standardization, content security, and compatibility with diverse platforms. Opportunities lie in expanding the market reach in emerging economies, addressing the evolving needs of various industries, and enhancing the personalization and interactivity of digital signage solutions.

Digital Signage Market Trends:

Increasing adoption of digital advertising solutions across various industries

The global digital signage market is experiencing a notable surge in growth primarily due to the increasing adoption of digital advertising solutions across various industries. This is further underpinned by the shift from traditional printed advertising to digital displays, driven by the versatility and dynamic capabilities of digital signage. Industries such as retail, healthcare, and transportation are leveraging digital signage to engage their target audience effectively. Retailers, for instance, employ digital signage for in-store promotions, enhancing customer experiences. Healthcare facilities use digital signage to provide critical information to patients and visitors. In the transportation sector, digital signage aids in real-time updates, such as flight information at airports and public transportation schedules. This trend reflects the effectiveness of digital signage in conveying information, advertisements, and promotions, making it a compelling choice for businesses seeking to enhance their communication strategies.

Surging demand for visually engaging and interactive content

Another significant driver shaping the global digital signage market is the ever-growing demand for visually engaging and interactive content delivery mechanisms. As traditional static signage loses its appeal, businesses are turning to digital signage to captivate their audiences. With vibrant high-definition displays and interactive features, digital signage provides an immersive experience. The widespread adoption of digital signage as consumers are drawn to visually appealing content that holds their attention and conveys messages effectively.

Advancements in display technologies

The digital signage market is strongly influenced by continuous advancements in display technologies, such as light emitting diode (LED) and organic light emitting diode (OLED). They offer higher resolutions, improved color accuracy, and energy efficiency, enhancing the visual quality of digital signage displays. LED displays, for instance, are known for their brightness and durability, making them suitable for outdoor and indoor applications. OLED displays provide superior contrast ratios and flexibility, enabling curved and unconventional screen designs. These advancements drive businesses and organizations to invest in digital signage solutions that leverage the latest display technologies to deliver visually stunning content.

Real-Time Information Dissemination

Real-time information dissemination is a pivotal driver for the global digital signage market, particularly in sectors where timely updates are critical. Digital signage systems offer the advantage of instant communication, making them indispensable in emergency situations, transportation hubs, and public spaces. During emergencies, digital signage can quickly convey safety instructions and evacuation routes, potentially saving lives. In transportation, digital signage provides real-time updates on departures, arrivals, and delays, improving passenger experiences. In public spaces, digital signage serves as a dynamic platform for sharing news, event updates, and important announcements. This driver highlights the importance of digital signage in providing timely and relevant information, making it an invaluable tool for enhancing communication and safety across various sectors.

Digital Signage Industry Segmentation:

Breakup by Type:

Video Walls

Video Screen

Transparent LED Screen

Digital Poster

Kiosks

Others

Video walls accounts for the majority of the market share

Breakup by Component:

Hardware

Software

Service

Hardware holds the largest share in the industry

Breakup by Technology:

LCD/LED

Projection

Others

LCD/LED represents the leading market segment

Breakup by Application:

Retail

Hospitality

Entertainment

Stadiums and Playgrounds

Corporate

Banking

Healthcare

Education

Transport

Others

Retail holds the largest share in the industry

Breakup by Location:

Indoor

Outdoor

Indoor represents the leading market segment

Breakup by Size:

Below 32 Inches

32 to 52 Inches

More than 52 Inches

Below 32 inches represents the leading market segment

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest digital signage market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

BARCO

Leyard Optoelectronic (Planar)

LG Electronics

Panasonic

Samsung Electronics

Shanghai Goodview Electronics

Sharp (Foxconn Group)

Sony

Key Questions Answered in This Report

• 1. What is digital signage?
• 2. How big is the global digital signage market?
• 3. What is the expected growth rate of the global digital signage market during 2025-2033?
• 4. What are the key factors driving the global digital signage market?
• 5. What is the leading segment of the global digital signage market based on type?
• 6. What is the leading segment of the global digital signage market based on component?
• 7. What is the leading segment of the global digital signage market based on technology?
• 8. What is the leading segment of the global digital signage market based on location?
• 9. What is the leading segment of the global digital signage market based on size?
• 10. What are the key regions in the global digital signage market?
• 11. Who are the key players/companies in the global digital signage market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Digital Signage Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Video Walls
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Video Screen
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Transparent LED Screen
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Digital Poster
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Kiosks
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by Component

• 7.1 Hardware
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Software
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Service
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Technology

• 8.1 LCD/LED
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Projection
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Application

• 9.1 Retail
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Hospitality
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Entertainment
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Stadiums and Playgrounds
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Corporate
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Banking
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Healthcare
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Education
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast
• 9.9 Transport
  • 9.9.1 Market Trends
  • 9.9.2 Market Forecast
• 9.10 Others
  • 9.10.1 Market Trends
  • 9.10.2 Market Forecast

10 Market Breakup by Location

• 10.1 Indoor
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Outdoor
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast

11 Market Breakup by Size

• 11.1 Below 32 Inches
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 32 to 52 Inches
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast
• 11.3 More than 52 Inches
  • 11.3.1 Market Trends
  • 11.3.2 Market Forecast

12 Market Breakup by Region

• 12.1 North America
  • 12.1.1 United States
    • 12.1.1.1 Market Trends
    • 12.1.1.2 Market Forecast
  • 12.1.2 Canada
    • 12.1.2.1 Market Trends
    • 12.1.2.2 Market Forecast
• 12.2 Asia Pacific
  • 12.2.1 China
    • 12.2.1.1 Market Trends
    • 12.2.1.2 Market Forecast
  • 12.2.2 Japan
    • 12.2.2.1 Market Trends
    • 12.2.2.2 Market Forecast
  • 12.2.3 India
    • 12.2.3.1 Market Trends
    • 12.2.3.2 Market Forecast
  • 12.2.4 South Korea
    • 12.2.4.1 Market Trends
    • 12.2.4.2 Market Forecast
  • 12.2.5 Australia
    • 12.2.5.1 Market Trends
    • 12.2.5.2 Market Forecast
  • 12.2.6 Indonesia
    • 12.2.6.1 Market Trends
    • 12.2.6.2 Market Forecast
  • 12.2.7 Others
    • 12.2.7.1 Market Trends
    • 12.2.7.2 Market Forecast
• 12.3 Europe
  • 12.3.1 Germany
    • 12.3.1.1 Market Trends
    • 12.3.1.2 Market Forecast
  • 12.3.2 France
    • 12.3.2.1 Market Trends
    • 12.3.2.2 Market Forecast
  • 12.3.3 United Kingdom
    • 12.3.3.1 Market Trends
    • 12.3.3.2 Market Forecast
  • 12.3.4 Italy
    • 12.3.4.1 Market Trends
    • 12.3.4.2 Market Forecast
  • 12.3.5 Spain
    • 12.3.5.1 Market Trends
    • 12.3.5.2 Market Forecast
  • 12.3.6 Russia
    • 12.3.6.1 Market Trends
    • 12.3.6.2 Market Forecast
  • 12.3.7 Others
    • 12.3.7.1 Market Trends
    • 12.3.7.2 Market Forecast
• 12.4 Latin America
  • 12.4.1 Brazil
    • 12.4.1.1 Market Trends
    • 12.4.1.2 Market Forecast
  • 12.4.2 Mexico
    • 12.4.2.1 Market Trends
    • 12.4.2.2 Market Forecast
  • 12.4.3 Others
    • 12.4.3.1 Market Trends
    • 12.4.3.2 Market Forecast
• 12.5 Middle East and Africa
  • 12.5.1 Market Trends
  • 12.5.2 Market Breakup by Country
  • 12.5.3 Market Forecast

13 SWOT Analysis

• 13.1 Overview
• 13.2 Strengths
• 13.3 Weaknesses
• 13.4 Opportunities
• 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

• 15.1 Overview
• 15.2 Bargaining Power of Buyers
• 15.3 Bargaining Power of Suppliers
• 15.4 Degree of Competition
• 15.5 Threat of New Entrants
• 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

• 17.1 Market Structure
• 17.2 Key Players
• 17.3 Profiles of Key Players
  • 17.3.1 BARCO
    • 17.3.1.1 Company Overview
    • 17.3.1.2 Product Portfolio
    • 17.3.1.3 Financials
    • 17.3.1.4 SWOT Analysis
  • 17.3.2 Leyard Optoelectronic (Planar)
    • 17.3.2.1 Company Overview
    • 17.3.2.2 Product Portfolio
  • 17.3.3 LG Electronics
    • 17.3.3.1 Company Overview
    • 17.3.3.2 Product Portfolio
    • 17.3.3.3 Financials
    • 17.3.3.4 SWOT Analysis
  • 17.3.4 Panasonic
    • 17.3.4.1 Company Overview
    • 17.3.4.2 Product Portfolio
    • 17.3.4.3 Financials
    • 17.3.4.4 SWOT Analysis
  • 17.3.5 Samsung Electronics
    • 17.3.5.1 Company Overview
    • 17.3.5.2 Product Portfolio
    • 17.3.5.3 Financials
    • 17.3.5.4 SWOT Analysis
  • 17.3.6 Shanghai Goodview Electronics
    • 17.3.6.1 Company Overview
    • 17.3.6.2 Product Portfolio
  • 17.3.7 Sharp (Foxconn Group)
    • 17.3.7.1 Company Overview
    • 17.3.7.2 Product Portfolio
  • 17.3.8 Sony
    • 17.3.8.1 Company Overview
    • 17.3.8.2 Product Portfolio
    • 17.3.8.3 Financials
    • 17.3.8.4 SWOT Analysis