스마트 라벨 시장 보고서 : 기술별, 컴포넌트별, 최종 용도별, 지역별(2025-2033년)

The global smart labels market size reached USD 12.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 31.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.86% during 2025-2033. The market is majorly driven by the increasing product demand in security and tracking solutions, rising consumer demand for enhanced tracking and authentication, implementation of stringent regulatory requirements for product tracking, rapid advancements in NFC and RFID technologies, and a shifting preference towards sustainable development.

Rising Need to Access Nutritional Facts and Other Product Related Information Facilitating Market Growth

With the easy availability of information over the internet and the surging prevalence of chronic diseases, there is an increase in the number of people who are consciously paying attention to product labeling for understanding the nutrition facts. As a result, there is a rise in the need for smart labels that comprise information about allergens, third-party certifications, usage instructions, social compliance programs, and safe handling. Smart labels also offer smart traceability of a product and help maintain its authenticity.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is low in the smart labels industry due to high capital investment, product differentiation and economies of scale required to remain profitable in the smart labels industry. In addition, the smart labels market is characterized by high product differentiation and switching costs as several manufacturers have patented their product.

What are Smart Labels?

Smart labels, also known as smart tags, act as innovative transparent labels associated with digital technology and smart devices that enable consumers to access detailed information about their products. They are manufactured from paper, fabrics, or plastics and are available as electronic labels, printed labels, or chip labels. They comprise various technologies, such as radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf labels (ESLs), sensing labels, and near field communication (NFC). They offer various advantages, including automated reading, quick identification, re-programmability, high tolerance, and reduced errors. They also provide high levels of productivity, accuracy, readability, and inventory management to manufacturers. They assist in tracking products and recording information for inventory management. As a result, smart labels find applications in the retail, logistics and transportation, healthcare, automotive, manufacturing, and food and beverage (F&B) sectors across the globe.

Smart Labels Market Trends:

At present, the increasing demand for smart labels in security and tracking solutions, as they help in reducing shoplifting and theft, represents one of the key factors supporting the growth of the market. Additionally, the growing awareness among manufacturers about smart labels, is offering a positive market outlook. Besides this, the escalating demand for smart labels, as they enable consumers to access information by their own preferred method, such as visiting a website and scanning product codes using a smartphone, is propelling the growth of the market. In addition, the rising utilization of smart labels due to a built-in utility in smartphones to read QR codes and access the information provided by smart labels is offering lucrative growth opportunities to industry investors. Apart from this, the increasing demand for smart labels, as they provide highly reliable and accurate information about any product, is strengthening the growth of the market. Moreover, the growing employment of smart labels, as they make packaging more appealing and informative in terms of content and shipping details on packaged goods, is positively influencing the market. In line with this, the rising demand for smart labels on account of the increasing demand for a green environment is contributing to the growth of the market. Some of the other growth-inducing factors include the growing number of retail outlets, increasing brand participation, and rising demand for demand for anti-theft devices.

Key Market Segmentation:

Technology Insights:

• Radio-Frequency Identification (RFID)
• Electronic Article Surveillance (EAS)
• Electronic Shelf Label (ESL)
• Sensing Labels
• Near Field Communication (NFC)

Component Insights:

• Batteries
• Transceivers
• Microprocessors
• Memories
• Others

End-User Insights:

• Retail
• Logistics and Transportation
• Healthcare
• Food and Beverage
• Aerospace
• Data Centers and Libraries
• Others

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for smart labels. Some of the factors driving the North America smart labels market included the growing penetration of smart labels in merchandises and assets tracking applications, increasing labor costs and issues related to price integrity, and rising demand among large manufacturers and wholesalers. Additionally, the increasing utilization of digital technology, along with the growing demand for smart labels in various sectors, such as healthcare, pharmaceuticals, logistics, retail, food and beverage (F&B), is positively influencing the market.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global smart labels market. Some of the companies covered in the report include:

• Avery Dennison Corporation
• CCL Industries Inc.
• Checkpoints Systems, Inc.
• Zebra Technologies Corporation
• Intermec Inc.
• Invengo Technology Pte. Ltd.
• Sato Holdings Corporation
• Thin Film Electronics ASA (Ensurge Micropower ASA)
• Smartrac N.V.
• Muehlbauer Holding AG
• Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

• 1.How big is the global smart labels market?
• 2.What is the expected growth rate of the global smart labels market during 2025-2033?
• 3.What are the key factors driving the global smart labels market?
• 4.What has been the impact of COVID-19 on the global smart labels market?
• 5.What is the breakup of the global smart labels market based on the technology?
• 6.What is the breakup of the global smart labels market based on the component?
• 7.What is the breakup of the global smart labels market based on the end-user?
• 8.What are the key regions in the global smart labels market?
• 9.Who are the key players/companies in the global smart labels market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Smart Labels Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Technology
• 5.5 Market Breakup by Component
• 5.6 Market Breakup by End-User
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes
• 5.12 Price Analysis
  • 5.12.1 Key Price Indicators
  • 5.12.2 Price Structure
  • 5.12.3 Margin Analysis

6 Market Breakup by Technology

• 6.1 Radio-Frequency Identification (RFID)
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Electronic Article Surveillance (EAS)
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Electronic Shelf Label (ESL)
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Sensing Labels
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Near Field Communication (NFC)
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Component

• 7.1 Batteries
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Transceivers
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Microprocessors
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Memories
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by End-User

• 8.1 Retail
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Logistics and Transportation
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Healthcare
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Food and Beverage
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Aerospace
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Data Centers and Libraries
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast
• 8.7 Others
  • 8.7.1 Market Trends
  • 8.7.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Smart Labels Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Avery Dennison Corporation
  • 11.3.2 CCL Industries Inc.
  • 11.3.3 Checkpoints Systems, Inc.
  • 11.3.4 Zebra Technologies Corporation
  • 11.3.5 Intermec Inc.
  • 11.3.6 Invengo Technology Pte. Ltd.
  • 11.3.7 Sato Holdings Corporation
  • 11.3.8 Thin Film Electronics ASA (Ensurge Micropower ASA)
  • 11.3.9 Smartrac N.V.
  • 11.3.10 Muehlbauer Holding AG