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The global synthetic monitoring market size reached USD 1,423 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,783 Million by 2033, exhibiting a growth rate (CAGR) of 11.5% during 2025-2033. The market is driven by the rising cloud adoption, increasing integration artificial intelligence (AI), and a shift toward proactive monitoring. The digital transformation and the need to enhance user experiences across multiple channels, ensuring optimal performance of digital platforms is significantly contributing to the market growth.
Synthetic monitoring helps evaluate performance of an application using scripted recordings of a series of requests and emulating them to simulate a user's interactions with websites or applications. It involves running constant tests to provide in-depth insights into business transactions, application availability and website speed. It can automatically keep tabs on application uptime and monitor application programming interface (APIs) and applications at any frequency and location. As a result, organizations worldwide are adopting synthetic monitoring into their core business processes to help understand customer experience and improve website performance using predictive behavior.
Technical issues like poor coding, incompatible browser, and delays in loading are usually faced by customers during online website browsing. As these issues can damage brand reputation and impact sales, the increasing use of online shopping applications among the masses represents one of the key factors impelling the market growth. Synthetic monitoring assists enterprises in simulating real user interactions, providing 24X7 alerts about website glitches, and detecting specific elements, such as uniform resource locator (URL) redirects and status codes. Apart from this, as traditional information technology (IT) monitoring tools fail in supporting the current complex infrastructure requirements of businesses, there is a rise in the need for synthetic monitoring solutions across the globe. This can also be accredited to the rapid digitization of business processes using the cloud on account of the economic and business challenges posed by the coronavirus disease (COVID-19) outbreak. Furthermore, the growing reliance on online banking apps is driving the usage of synthetic monitoring solutions in the banking, financial services, and insurance (BFSI) sector to counter challenges, such as net banking outages.
The competitive landscape of the industry has also been examined along with the profiles of the key players being BMC Software Inc., Broadcom Inc., Catchpoint Systems Inc., Cisco Systems Inc., Dell Technologies Inc., Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Micro Focus International plc, Microsoft Corporation, New Relic Inc., Riverbed Technology Inc. and Splunk Inc.