에너지바 시장 보고서 : 유형별, 유래별, 유통 채널별, 지역별(2025-2033년)

The global energy bar market size reached USD 3.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.68% during 2025-2033. The market is thriving due to the rising health consciousness, increasing demand for convenient and portable snack options, growing popularity of plant-based diets, introduction of diversification in flavors, escalating focus on strategic marketing, and widespread product availability across retail channels across the globe.

An energy bar is a supplemental food bar made from whole grain cereals, oats, granola, quinoa, seeds, and dried fruits. It is fortified with vitamins, minerals, protein, fiber, saturated fat, and carbohydrates, which help fill nutritional gaps. It provides instant energy and prevents fatigue by delivering essential nutrients to the body. It also aids in weight loss by curbing appetite and reducing the daily calorie intake. Besides this, its regular and moderate consumption offers numerous health benefits, such as strengthening bones and muscles, maintaining glycemic levels, improving mental clarity, and boosting the immune system. At present, they are available in white and dark chocolate, honey, rolled oats, peanuts, cashew nuts, and almonds flavors.

Energy Bar Market Trends:

The increasing participation of individuals in sports, physical fitness, and recreational activities represent one of the key factors catalyzing the demand for energy bars as they provide post-workout nutrition to repair minor muscle tears and build new muscle tissue. In addition, the rising health consciousness among individuals and their shifting preferences toward healthy and nutritious snacking options like energy bars is impelling the market growth. The expansion of gyms, aerobic classes, and fitness centers is also strengthening the market growth. In addition, rapid urbanization, increasing global working population, and the fast-paced lifestyle of individuals are driving the demand for convenient snacking options. Furthermore, leading product manufacturers are introducing gluten-free, low-fat, low-calorie, and organic product variants to expand their product portfolio and increase profitability. They are also focusing on marketing strategies and promotional activities through social media platforms and attractive packaging. Apart from this, the expansion of offline and online distribution channels, such as supermarkets, hypermarkets, convenience stores, grocery stores, and e-commerce platforms, is offering lucrative growth opportunities to key players operating in the industry.

Key Market Segmentation:

Breakup by Type:

• Protein Bar
• Nutrition Bar
• Cereal Bar
• Fiber Bar

Breakup by Nature:

• Organic
• Conventional

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Others

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Clif Bar & Company, EAT Anytime, Fullwell Mill Limited, General Mills Inc., Kellogg Company, Kind LLC (Mars Incorporated), NuGo Nutrition, OTE Sports Ltd, PowerBar, Probar LLC, Quest Nutrition (The Simply Good Foods Company) and Your Bar Factory.

Key Questions Answered in This Report

• 1.What was the size of the global energy bar market in 2024?
• 2.What is the expected growth rate of the global energy bar market during 2025-2033?
• 3.What are the key factors driving the global energy bar market?
• 4.What has been the impact of COVID-19 on the global energy bar market?
• 5.What is the breakup of the global energy bar market based on the nature?
• 6.What is the breakup of the global energy bar market based on the distribution channel?
• 7.What are the key regions in the global energy bar market?
• 8.Who are the key players/companies in the global energy bar market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Energy Bar Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Protein Bar
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Nutrition Bar
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Cereal Bar
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Fiber Bar
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Nature

• 7.1 Organic
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Conventional
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets/Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Specialty Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Retail Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Clif Bar & Company
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 EAT Anytime
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Fullwell Mill Limited
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 General Mills Inc.
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 Kellogg Company
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Kind LLC (Mars Incorporated)
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 NuGo Nutrition
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 OTE Sports Ltd
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 PowerBar
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Probar LLC
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Quest Nutrition (The Simply Good Foods Company)
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Your Bar Factory
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio