벽재 시장 보고서 : 제품 유형, 인쇄 유형, 용도, 최종사용자, 지역별(2025-2033년)

The global wall covering market size reached USD 39.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 55.0 Billion by 2033, exhibiting a growth rate (CAGR) of 3.61% during 2025-2033. Escalating demand for aesthetic and customizable options, rapid advancements in material technology, a shift towards eco-friendly products, increasing construction activities, rising influence of social media, rising consumer renovation spending, and the burgeoning commercial sector's demand are some of the factors accelerating the market growth.

Wall coverings refer to a range of flexible textured fabrics or wallpaper sheets that are applied on vertical surfaces to cover, protect, and decorate the interior space of a building. They encompass backing, ground coating, ink, solid paper, and layers of vinyl as traditional raw materials that are later printed, pre-pasted and laminated on a solid plastic decorative surface. Wall coverings help in withstanding scribbles or scratches caused by furniture, adding textures in residential areas, hiding imperfections, reducing the risk of mold, and enhancing the overall aesthetics of the space. Apart from this, wall coverings are non-toxic, cost-effective, easy to install, require less maintenance, moisture, chemical, and fire-resistant, and can be employed permanently or semi-permanently based on individual preferences. As a result, they are used across several residential and commercial complexes, including lobbies, malls, educational institutions, and offices.

Wall Covering Market Trends:

Extensive investments in infrastructural projects and the ongoing construction of various residential and non-residential complexes have intensified the adoption of wall coverings to protect interiors from moisture and stains. This is further influenced by the considerable expansion in the construction industry and the shifting consumer inclination toward visually appealing interior and exterior wall designs. Additionally, the advent of graphic design and new wall covering production facilities and the uptake of digital printing technologies to print textiles in diverse textures are acting as another growth-inducing factor. Moreover, the rising usage of premium wall coverings with high-quality finishes in the kitchen, shower enclosure, and bathroom is supporting the market growth. Apart from this, the composition of insulated wall panels to offer superior insulation and strategic collaborations amongst key players to launch innovative product variants in various colors, patterns, sizes, and materials to meet evolving consumer preferences are creating a positive outlook for the market.

Key Market Segmentation:

Breakup by Product Type:

• Wall Panel
• Wall Paper
• Vinyl Wallpaper
• Non-woven Wallpaper
• Paper-based Wallpaper
• Fabric Wallpaper
• Others
• Tile
• Metal Wall Covering
• Others

Breakup by Printing Type:

• Digital
• Traditional

Breakup by Application:

• New Construction
• Renovation

Breakup by End User:

• Commercial
• Residential

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being A.S. Creation Tapeten AG, Ahlstrom-Munksjo Oyj, Architonic, Asian Paints Ltd, Brewster Home Fashion, F. Schumacher & Co., Grandeco Wallfashion Group, J. Josephson Inc., Osborne & Little, Saint-Gobain, Sanderson Design Group and York Wallcoverings Inc.

Key Questions Answered in This Report

• 1.What was the size of the global wall covering market in 2024?
• 2.What is the expected growth rate of the global wall covering market during 2025-2033?
• 3.What are the key factors driving the global wall covering market?
• 4.What has been the impact of COVID-19 on the global wall covering market?
• 5.What is the breakup of the global wall covering market based on the product type?
• 6.What is the breakup of the global wall covering market based on the printing type?
• 7.What is the breakup of the global wall covering market based on the application?
• 8.What is the breakup of the global wall covering market based on the end user?
• 9.What are the key regions in the global wall covering market?
• 10.Who are the key players/companies in the global wall covering market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Wall Covering Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Wall Panel
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Wall Paper
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 Vinyl Wallpaper
    • 6.2.2.2 Non-woven Wallpaper
    • 6.2.2.3 Paper-based Wallpaper
    • 6.2.2.4 Fabric Wallpaper
    • 6.2.2.5 Others
  • 6.2.3 Market Forecast
• 6.3 Tile
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Metal Wall Covering
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Printing Type

• 7.1 Digital
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Traditional
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Application

• 8.1 New Construction
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Renovation
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by End User

• 9.1 Commercial
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Residential
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 A.S. Creation Tapeten AG
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
  • 15.3.2 Ahlstrom-Munksjo Oyj
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Architonic
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Asian Paints Ltd
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
    • 15.3.4.4 SWOT Analysis
  • 15.3.5 Brewster Home Fashion
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 F. Schumacher & Co.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Grandeco Wallfashion Group
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 J. Josephson Inc.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Osborne & Little
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Saint-Gobain
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Sanderson Design Group
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
  • 15.3.12 York Wallcoverings Inc.
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio