방송 장비 시장 보고서 : 제품, 기술, 용도, 지역별(2025-2033년)

The global broadcast equipment market size reached USD 5.6 Billion in 2024. Looking forward, the market is expected to reach USD 8.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033. The growing popularity of digital content, along with the increasing number of over-the-top (OTT) subscriptions, is primarily propelling the market.

Broadcast equipment refers to a set of automated systems and devices utilized for broadcasting video or audio content through any electronic mass communication medium. It is widely employed in recording studios, radio stations and other facilities to ensure high-quality video and audio production and transmission in a time- and cost-efficient manner. Some of the commonly used broadcast equipment includes cameras, video servers, amplifiers, transmitters and repeaters, dish antennas, encoders, microphones, and modulators. Nowadays, leading manufacturers operating in the industry are launching advanced wireless broadcast equipment to expand their consumer base.

Broadcast Equipment Market Trends:

The rising consumption of digital content among the masses due to the increasing penetration of smartphones, laptops and high-speed internet represents one of the primary factors driving the market. Besides this, the escalating demand for high-quality audio and video content is resulting in the production of ultra-high-definition (UHD) and 4K format content, which, in turn, is accelerating the adoption of advanced broadcast equipment for better viewing quality. Additionally, leading players are heavily investing in the development of innovative product variants to attract more customers and gain a competitive edge in the market. They are also focusing on replacing conventional SDI-based environments with live production systems that provide high efficiency and system control. Furthermore, the recent outbreak of coronavirus disease (COVID-19) has led to a significant shift towards internet protocol (IP)- and cloud-based solutions. This, in confluence with the increasing number of over-the-top (OTT) subscriptions, is propelling the market growth. Moreover, the rising adoption of digital platforms, improving cloud infrastructure, advancements in the Internet of Things (IoT), and rapid digitization are some of the other factors creating a positive market outlook.

Key Market Segmentation:

Breakup by Product:

• Dish Antennas
• Switches
• Video Servers
• Encoders
• Transmitters and Repeaters
• Others

Breakup by Technology:

• Analog Broadcasting
• Digital Broadcasting

Breakup by Application:

• Studio Production
• Post Production
• Sports Production
• News Production

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AvL Technologies, Belden Inc., Broadcast RF Limited, Clyde Broadcast, ETL Systems Ltd, Evertz, EVS Broadcast Equipment, General Dynamics Corporation, Global Invacom, Grass Valley, Sencore (Wellav Technologies Ltd.) and Telefonaktiebolaget LM Ericsson.

Key Questions Answered in This Report

• 1.What was the size of the global broadcast equipment market in 2024?
• 2.What is the expected growth rate of the global broadcast equipment market during 2025-2033?
• 3.What are the key factors driving the global broadcast equipment market?
• 4.What has been the impact of COVID-19 on the global broadcast equipment market?
• 5.What is the breakup of the global broadcast equipment market based on the product?
• 6.What is the breakup of the global broadcast equipment market based on the technology?
• 7.What are the key regions in the global broadcast equipment market?
• 8.Who are the key players/companies in the global broadcast equipment market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Broadcast Equipment Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Dish Antennas
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Switches
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Video Servers
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Encoders
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Transmitters and Repeaters
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by Technology

• 7.1 Analog Broadcasting
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Digital Broadcasting
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Application

• 8.1 Studio Production
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Post Production
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Sports Production
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 News Production
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 AvL Technologies
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Belden Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 Broadcast RF Limited
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Clyde Broadcast
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 ETL Systems Ltd
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Evertz
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 EVS Broadcast Equipment
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8 General Dynamics Corporation
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9 Global Invacom
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
  • 14.3.10 Grass Valley
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Sencore (Wellav Technologies Ltd.)
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Telefonaktiebolaget LM Ericsson
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis