세계의 방송 장비 시장 규모 : 기술별, 용도별, 기기별, 지역 범위별, 예측

Broadcast Equipment Market Size And Forecast

Broadcast Equipment Market size was valued at USD 5.2 Billion in 2024 and is projected to reach USD 47.3 Billion by 2032 growing at a CAGR of 5.05% from 2026 to 2032.

• Broadcast equipment refers to the instruments and technologies utilized in the creation and transmission of audio-visual material. This includes cameras, microphones, mixers and transmission devices, which allow content creators to capture high-quality media for a variety of platforms.
• Currently, broadcast equipment is essential for radio, television and online streaming services. These devices provide live broadcasting, recorded programming and content delivery across many channels. The equipment's dependability and innovative features improve the audience's watching experience while meeting industry requirements.
• Broadcast equipment will evolve in response to advances in digital technology and automation. Innovations such as 5G, AI and virtual reality will propel new broadcasting methods, enabling interactive and immersive content experiences. Sustainability and compactness will be important trends in future equipment design.

Global Broadcast Equipment Market Dynamics

The key market dynamics that are shaping the global Broadcast Equipment Market include:

Key Market Drivers:

• A Growing Number of Digital and Mobile Video Consumers: The growth of digital platforms and mobile devices is boosting demand for broadcast equipment that can distribute information across several channels. According to Ericsson's Mobility Report 2021, mobile video traffic would increase by about 27% each year between 2021 and 2027.
• Transition To IP-Based Broadcasting: The transition to IP-based broadcasting is a significant growth driver in the Broadcast Equipment Market. A Devoncroft Partners and Cisco poll found that 43% of broadcasters planned to use IP infrastructure for live production by 2022, necessitating new expenditures in compatible equipment.

Key Challenges:

• Rapid Technical Changes: To be competitive, companies must constantly improve and adapt to the rapidly changing technical landscape. Broadcasters may struggle to keep up with emerging technologies, risking the obsolescence of existing equipment and spending significant costs for regular updates.
• High Initial Investment Costs: Acquiring modern broadcast equipment requires a considerable capital outlay. Smaller broadcasters may have financial constraints that make it difficult to invest in cutting-edge technology, limiting their capacity to create high-quality content and compete with larger competitors.
• Integration Of Legacy Systems: Many broadcasters use legacy systems that may be incompatible with new technologies. Integrating these obsolete systems with current equipment might pose technological hurdles, increasing operational complexity and perhaps disrupting broadcasting processes.
• Regulatory Compliance: Navigating the regulatory landscape is challenging for broadcasters. Compliance with evolving regulations regarding content delivery, data privacy and broadcasting standards requires ongoing attention and resources, potentially complicating equipment investments and operational strategies.

Key Trends:

• Increasing Adoption of Cloud-Based Solutions: Broadcasters are rapidly adopting cloud-based solutions for storage, production and dissemination. This trend improves cooperation, scalability and cost-effectiveness, enabling remote production capabilities and minimizing dependency on physical infrastructure.
• Growth of 5G Technology: The deployment of 5G networks is changing the broadcast environment by allowing for faster, more dependable content delivery. This technology enables high-quality streaming and mobile broadcasting, allowing for real-time content sharing and better viewing experiences.
• Emphasis on High-Definition and 4K Content: The demand for high-definition (HD) and 4K programming is increasing as audiences seek higher visual quality. Broadcasters are investing in advanced technology to create and distribute programming in various formats, which aligns with consumer expectations for more immersive viewing experiences.

Global Broadcast Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global Broadcast Equipment Market:

North America:

• According to Verified Market Research, North America is expected to dominate the global Broadcast Equipment Market.
• North America has a high acceptance rate of new broadcasting technologies and it is leading the way in the transition to 4K and 8K. The Consumer Technology Association (CTA) claimed that U.S. shipments of 4K Ultra HD TVs reached 14.4 million in 2020 and are expected to reach 25 million by 2024. This quick adoption encourages broadcasters to improve their equipment in order to produce and transmit higher-quality content, hence considerably increasing the regional broadcast equipment industry.
• Robust development in Over-The-Top (OTT) and streaming services is propelling the North American market even further. According to the Motion Picture Association's 2020 THEME Report, internet video subscriptions in the United States will top 300 million in 2020, representing a 32% increase from 2019. The growth of streaming platforms forces traditional broadcasters to invest in advanced equipment for efficient multi-channel content distribution, reinforcing the growth of the Broadcast Equipment Market in North America.

Asia Pacific:

• According to Verified Market Research, Asia Pacific is fastest growing region in global Broadcast Equipment Market.
• Rapid digitalization and rising internet penetration in Asia Pacific are fueling strong demand for modern broadcast equipment. According to the GSMA's "The Mobile Economy Asia Pacific 2021" report, mobile internet penetration is predicted to increase to 70% by 2025, up from 61% in 2020, putting an additional 350 million people online. This increasing connectivity drives up demand for digital material, demanding advanced broadcast equipment for production and distribution.
• The rapid growth of Over-The-Top (OTT) and video streaming platforms hastens this tendency. Media Partners Asia predicts that the Asia Pacific online video sector will rise from $30 billion in 2020 to $54 billion by 2025, representing a 12% cumulative annual growth rate (CAGR). This rapid expansion encourages broadcasters and content developers to invest in advanced equipment capable of delivering high-quality content across various platforms.

Global Broadcast Equipment Market: Segmentation Analysis

The Global Broadcast Equipment Market is segmented on the basis of Technology, Application, Equipment, and Geography.

Broadcast Equipment Market, By Technology

• Analog
• Digital

Based on Technology, the Global Broadcast Equipment Market is separated into Analog and Digital. Digital technology dominates the global broadcast equipment market due to its capacity to produce high-quality material while also supporting advanced broadcasting formats such as 4K and 8K. The transition from analog to digital broadcasting improves efficiency, scalability and flexibility, resulting in widespread acceptance by broadcasters worldwide.

Broadcast Equipment Market, By Application

• Television
• Radio
• Amplitude modulation
• Frequency modulation

Based on Application, Global Broadcast Equipment Market is divided into Television, Radio, Amplitude modulation, Frequency modulation. The television segment dominates the global broadcast equipment market, owing to rising demand for high-quality video content and improved broadcasting technologies. The advent of digital and OTT platforms has increasing the demand for sophisticated television broadcasting equipment, surpassing other areas such as radio and modulation kinds.

Broadcast Equipment Market, By Equipment

• Dish Antennas
• Switches
• Video Servers
• Encoders
• Transmitters & Repeaters

Based on Equipment, Global Broadcast Equipment Market is divided into Dish antennas, Switches, Video servers, Encoders, Transmitters & repeaters. Video servers now dominate the global Broadcast Equipment Market due to their vital role in handling and storing high-quality video footage for broadcast and streaming. Their increasing usage is in line with the growing demand for on-demand material and the switch to digital broadcasting, which improves broadcasters' operational efficiency.

Key Players

• The Global Broadcast Equipment Market study report will provide valuable insight with an emphasis on the global market. The major players in the market are ACORDE Technologies, Inc., AvL Technologies, Inc., Cisco Systems, Inc., Clyde Broadcast, CommScope, Eletec Broadcast Telecom S.A.R.L., ETL Systems Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Global Broadcast Equipment Market Recent Developments
• In February 2023, Cisco announced plans to buy Working Group Two (WG2), a Norwegian firm that pioneered a cloud-native mobile services platform. WG2's platform is intended to simplify and speed up the deployment and management of mobile services, which is critical for Communication Service Providers (CSPs) as they roll out 5G networks. This will enable Cisco to provide customers more comprehensive and innovative solutions for delivering broadcast content over 5G networks.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL BROADCAST EQUIPMENT MARKET

• 1.1 Market Definition
• 1.2 Market Segmentation
• 1.3 Research Timelines
• 1.4 Assumptions
• 1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 2.1 Data Mining
• 2.2 Data Triangulation
• 2.3 Bottom-Up Approach
• 2.4 Top-Down Approach
• 2.5 Research Flow
• 2.6 Key Insights from Industry Experts
• 2.7 Data Sources

3 EXECUTIVE SUMMARY

• 3.1 Market Overview
• 3.2 Ecology Mapping
• 3.3 Absolute Market Opportunity
• 3.4 Market Attractiveness
• 3.5 Global Broadcast Equipment Market Geographical Analysis (CAGR %)
• 3.6 Global Broadcast Equipment Market, By Product (USD Million)
• 3.7 Global Broadcast Equipment Market, By Application (USD Million)
• 3.8 Global Broadcast Equipment Market, By Technology (USD Million)
• 3.9 Future Market Opportunities
• 3.10 Global Market Split
• 3.11 Product Life Line

4 GLOBAL BROADCAST EQUIPMENT MARKET OUTLOOK

• 4.1 Global Broadcast Equipment Evolution
• 4.2 Drivers
  • 4.2.1 Driver1
  • 4.2.2 Driver 2
• 4.3 Restraints
  • 4.3.1 Restraint1
  • 4.3.2 Restraint 2
• 4.4 Opportunities
  • 4.4.1 Opportunity1
  • 4.4.2 Opportunity 2
• 4.5 Porters Five Force Model
• 4.6 Value Chain Analysis
• 4.7 Pricing Analysis
• 4.8 Macroeconomic Analysis

5 GLOBAL BROADCAST EQUIPMENT MARKET, BY TECHNOLOGY

• 5.1 Overview
• 5.2 Analog
• 5.3 Digital

6 GLOBAL BROADCAST EQUIPMENT MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Television
• 6.3 Radio
• 6.4 Amplitude modulation
• 6.5 Frequency modulation

7 GLOBAL BROADCAST EQUIPMENT MARKET, BY EQUIPMENT

• 7.1 Overview
• 7.2 Dish Antennas
• 7.3 Switches
• 7.4 Video Servers
• 7.5 Encoders
• 7.6 Transmitters & Repeaters

8 GLOBAL BROADCAST EQUIPMENT MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Argentina
  • 8.5.3 Rest of Latin America
• 8.6 Middle-East and Africa
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Rest of Middle-East and Africa

9 GLOBAL BROADCAST EQUIPMENT MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Developments
• 9.4 Company Regional Footprint
• 9.5 Company Industry Footprint
• 9.6 ACE Matrix

10 COMPANY PROFILES

• 10.1 ACORDE Technologies, Inc.
  • 10.1.1 Company Overview
  • 10.1.2 Company Insights
  • 10.1.3 Product Benchmarking
  • 10.1.4 Key Developments
  • 10.1.5 Winning Imperatives
  • 10.1.6 Current Focus & Strategies
  • 10.1.7 Threat from Competition
  • 10.1.8 SWOT Analysis
• 10.2 AvL Technologies, Inc
  • 10.2.1 Company Overview
  • 10.2.2 Company Insights
  • 10.2.3 Product Benchmarking
  • 10.2.4 Key Developments
  • 10.2.5 Winning Imperatives
  • 10.2.6 Current Focus & Strategies
  • 10.2.7 Threat from Competition
  • 10.2.8 SWOT Analysis
• 10.3 Cisco Systems, Inc.
  • 10.3.1 Company Overview
  • 10.3.2 Company Insights
  • 10.3.3 Product Benchmarking
  • 10.3.4 Key Developments
  • 10.3.5 Winning Imperatives
  • 10.3.6 Current Focus & Strategies
  • 10.3.7 Threat from Competition
  • 10.3.8 SWOT Analysis
• 10.4 Clyde Broadcast
  • 10.4.1 Company Overview
  • 10.4.2 Company Insights
  • 10.4.3 Product Benchmarking
  • 10.4.4 Key Developments
  • 10.4.5 Winning Imperatives
  • 10.4.6 Current Focus & Strategies
  • 10.4.7 Threat from Competition
  • 10.4.8 SWOT Analysis
• 10.5 CommScope
  • 10.5.1 Company Overview
  • 10.5.2 Company Insights
  • 10.5.3 Product Benchmarking
  • 10.5.4 Key Developments
  • 10.5.5 Winning Imperatives
  • 10.5.6 Current Focus & Strategies
  • 10.5.7 Threat from Competition
  • 10.5.8 SWOT Analysis
• 10.6 Eletec Broadcast Telecom S.A.R.L
  • 10.6.1 Company Overview
  • 10.6.2 Company Insights
  • 10.6.3 Product Benchmarking
  • 10.6.4 Key Developments
  • 10.6.5 Winning Imperatives
  • 10.6.6 Current Focus & Strategies
  • 10.6.7 Threat from Competition
  • 10.6.8 SWOT Analysis
• 10.7 ARRIS International Inc
  • 10.7.1 Company Overview
  • 10.7.2 Company Insights
  • 10.7.3 Product Benchmarking
  • 10.7.4 Key Developments
  • 10.7.5 Winning Imperatives
  • 10.7.6 Current Focus & Strategies
  • 10.7.7 Threat from Competition
  • 10.7.8 SWOT Analysis

11 VERIFIED MARKET INTELLIGENCE

• 11.1 About Verified Market Intelligence
• 11.2 Dynamic Data Visualization