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시장보고서
상품코드
2008778
모바일 안티 멀웨어 시장 보고서 : OS별, 멀웨어 유형별, 사용자 유형별, 업계별, 지역별(2026-2034년)Mobile Anti-Malware Market Report by Operating System, Malware Type, User Type, Vertical, and Region 2026-2034 |
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세계의 모바일 안티 멀웨어 시장 규모는 2025년에 130억 달러에 달했습니다. 향후에 대해 IMARC Group은 2034년까지 시장 규모가 428억 달러에 달하며, 2026-2034년에 CAGR 13.76%로 성장할 것으로 예측하고 있습니다.
모바일용 안티 멀웨어 소프트웨어는 악성코드, 스파이웨어, 웜, 애드웨어 등 유해한 프로그램으로부터 스마트폰을 보호하는 소프트웨어입니다. 안티-멀웨어 소프트웨어는 휴대폰을 스캔하여 악성 소프트웨어를 탐지하고 시스템과 데이터를 보호합니다. 이 소프트웨어는 단말기에 사전 설치되어 있거나 클라우드 서비스를 통해 구매할 수 있습니다. 주요 역할은 원치 않는 애플리케이션, 푸시 알림, 바이러스, 악성코드를 포함한 단문 메시지 서비스, 트로이 목마 바이러스 등의 침입을 방지하는 것입니다.
스마트폰과 인터넷의 이용 확대는 시장 성장을 촉진하는 주요 요인 중 하나입니다. 악성코드는 인터넷을 통해 단말기에 침입하므로 이용이 늘어날수록 단말기가 위험에 노출되어 악성코드 공격의 위험성이 높아집니다. 또한 클라우드 스토리지와 사물인터넷(IoT) 플랫폼의 사용 확대로 인해 사용자의 스마트폰 의존도가 높아지면서 악성코드 공격에 더욱 취약한 디바이스가 증가하고 있습니다. 악성코드는 특정 소셜미디어 사이트나 스팸메일 등 악성코드가 포함된 소스를 통해도 공격합니다. 따라서 개인 데이터 유출 및 클라우드 데이터 유출 사례는 모바일용 악성코드 방지 프로그램의 수요를 크게 증가시키고 있습니다. 또한 보다 사용자 중심의 기능 개발로 이어지는 기술 발전도 시장 성장을 촉진하고 있습니다. 제품 수요를 견인하는 다른 요인으로는 가처분 소득의 증가와 디지털화의 진전을 들 수 있습니다. 조직내 BYOD(Bring Your Own Device) 기술 도입률의 증가도 악성코드 방지 소프트웨어의 설치가 필요해짐에 따라 부정한 사용자 접근 및 데이터 도난을 방지할 수 있다는 점에서 시장 전망을 밝게 할 것으로 예상됩니다.
이 보고서에서 답변하는 주요 질문
- 지금까지의 글로벌 모바일 악성코드 대응 시장 동향은 어떠했으며, 향후 수년간 어떻게 변화할 것으로 예상하는가?
- 주요 지역 시장은 어디인가?
- COVID-19는 전 세계 모바일 악성코드 대응 시장에 어떤 영향을 미쳤는가?
- OS(운영체제)별 시장 현황은?
- 악성코드 유형별 시장 현황은?
- 사용자 유형별 시장 분석은 어떻게 이루어지고 있는가?
- 산업별 시장 구성은 어떻게 되어 있는가?
- 이 산업의 밸류체인에서 각 단계는 어떤 역할을 하는가?
- 시장의 주요 촉진요인과 과제는 무엇인가?
- 세계의 모바일 안티 멀웨어 시장의 구조는 무엇이며, 주요 기업은 어디인가?
- 시장 경쟁의 치열함은 어느 정도인가?
목차
제1장 서문
제2장 조사 범위와 조사 방법
제3장 개요
제4장 서론
제5장 세계의 모바일 안티 멀웨어 시장
제6장 시장 내역 : 운영체제별
제7장 시장 내역 : 멀웨어 유형별
제8장 시장 내역 : 사용자 유형별
제9장 시장 내역 : 업종별
제10장 시장 내역 : 지역별
제11장 SWOT 분석
제12장 밸류체인 분석
제13장 Porter's Five Forces 분석
제14장 경쟁 구도
KSA 26.04.30The global mobile anti-malware market size reached USD 13.0 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 42.8 Billion by 2034, exhibiting a growth rate (CAGR) of 13.76% during 2026-2034.
Mobile anti-malware is a software that protects smartphones from counterproductive programs such as malware, spyware, worms and adware. An anti-malware scans mobile phones for malicious software to keep the system and its data protected. The software is either pre-installed in a device or can be purchased through a cloud service. It is concerned with the prevention of unsolicited and undesirable applications, push messages, viruses, malware short message services and Trojan virus.
Increasing usage of smartphones and the internet is one of the key factors driving the market growth. Since malware gets loaded on a device through the internet, increasing usage of the same exposes a device and heightens the risk of malware attacks. Furthermore, the rising trend of using cloud storage and the Internet of Things (IoT) platforms have enhanced the dependency of users on smartphones, thus making the devices more vulnerable to malware attacks. Malware also attacks through sources that have unauthorized codes such as certain social media websites and e-mail spam. Therefore, cases of personal data-breaches and cloud data breaches are significantly driving the demand for mobile anti-malware programs. Moreover, technological advancements leading to the development of more user-centric features is also favoring the growth of the market. Other factors driving the product demand include rising disposable incomes and growing trend of digitization. The rising adoption rate of Bring Your Own Device (BYOD) technology among organizations, which necessitates the installation of anti-malware to prevent unauthorized user access and data theft, is also expected to create a positive outlook for the market.
KEY MARKET SEGMENTATION:
Breakup by Operating System:
- Android OS
- Apple OS
- Windows OS
- BlackBerry OS
- Others
Breakup by Malware Type:
- Trojans
- Worms
- Backdoors
- Ransomware
- Others
Breakup by User Type:
- Small and Medium Organizations
- Large Organizations
- Individuals
Breakup by Vertical:
- BFSI
- Public/Government
- Healthcare
- Retail
- Media and Entertainment
- Utilities
- Telecom and IT
- Others
Breakup by Region:
- North America
- United States
- Canada
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Chile
- Peru
- Others
- Middle East and Africa
- Turkey
- Saudi Arabia
- Iran
- United Arab Emirates
- Others
COMPETITIVE LANDSCAPE:
The competitive landscape of the industry has also been examined with some of the key players being Ahn Labs, Avast Software, Avira, BitDefender, Doctor Web, Emsisoft, F-Secure, Kaspersky, Lookout Inc., Malwarebytes, McAfee, Microsoft Corporation, Sophos, Symantec, etc.
KEY QUESTIONS ANSWERED IN THIS REPORT
- How has the global mobile anti-malware market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global mobile anti-malware market?
- What is the breakup of the market based on the operating system?
- What is the breakup of the market based on the malware type?
- What is the breakup of the market based on the user type?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global mobile anti-malware market and who are the key players?
- What is the degree of competition in the market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Mobile Anti-Malware Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Operating System
- 6.1 Android OS
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Apple OS
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Windows OS
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 BlackBerry OS
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Malware Type
- 7.1 Trojans
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Worms
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Backdoors
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Ransomware
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by User Type
- 8.1 Small and Medium Organizations
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Large Organizations
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Individuals
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
9 Market Breakup by Vertical
- 9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Public/ Government
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Healthcare
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Retail
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Media and Entertainment
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Utilities
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 9.7 Telecom and IT
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
- 9.8 Others
- 9.8.1 Market Trends
- 9.8.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Europe
- 10.2.1 Germany
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 France
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 United Kingdom
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 Italy
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Spain
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Russia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 Germany
- 10.3 Asia Pacific
- 10.3.1 China
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 Japan
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 India
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 South Korea
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Australia
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Indonesia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 China
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Argentina
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.4 Colombia
- 10.4.4.1 Market Trends
- 10.4.4.2 Market Forecast
- 10.4.5 Chile
- 10.4.5.1 Market Trends
- 10.4.5.2 Market Forecast
- 10.4.6 Peru
- 10.4.6.1 Market Trends
- 10.4.6.2 Market Forecast
- 10.4.7 Others
- 10.4.7.1 Market Trends
- 10.4.7.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Turkey
- 10.5.1.1 Market Trends
- 10.5.1.2 Market Forecast
- 10.5.2 Saudi Arabia
- 10.5.2.1 Market Trends
- 10.5.2.2 Market Forecast
- 10.5.3 Iran
- 10.5.3.1 Market Trends
- 10.5.3.2 Market Forecast
- 10.5.4 United Arab Emirates
- 10.5.4.1 Market Trends
- 10.5.4.2 Market Forecast
- 10.5.5 Others
- 10.5.5.1 Market Trends
- 10.5.5.2 Market Forecast
- 10.5.1 Turkey
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Ahn Labs
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Avast Software
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.3 Avira
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 BitDefender
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
- 14.3.5 Doctor Web
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Emsisoft
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 F-Secure
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
- 14.3.8 Kaspersky
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 Lookout Inc.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 Malwarebytes
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 McAfee
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 Microsoft Corporation
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.13 Sophos
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.13.3 Financials
- 14.3.14 Symantec
- 14.3.14.1 Company Overview
- 14.3.14.2 Product Portfolio
- 14.3.1 Ahn Labs
