모바일 멀웨어 대책 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 운영체제별, 전개별, 최종사용자별, 지역별, 경쟁별(2020-2030년)

The Global Mobile Anti-Malware Market was valued at USD 12.65 billion in 2024 and is expected to reach USD 28.37 billion by 2030 with a CAGR of 14.24% during the forecast period.

The Mobile Anti-Malware Market refers to the industry focused on providing advanced security solutions specifically designed to protect smartphones, tablets, and other mobile devices from malicious software, including viruses, spyware, ransomware, phishing attacks, and other evolving threats that compromise data privacy and device performance. As mobile devices have become central to everyday personal and professional life, with users increasingly relying on them for online banking, e-commerce, healthcare services, corporate communication, and data storage, the risk of cyberattacks has grown significantly.

Mobile malware creators are targeting vulnerabilities in operating systems, mobile applications, and unsecured networks, making robust anti-malware solutions critical. The market is witnessing strong growth as enterprises and individuals adopt mobile security solutions to safeguard sensitive financial data, confidential business information, and personal identities from unauthorized access and breaches. Factors driving this growth include the rapid increase in mobile internet penetration, the expansion of digital payment platforms, and the adoption of Bring Your Own Device policies across organizations that expose corporate networks to higher security risks. Additionally, regulatory frameworks and compliance requirements around data protection are compelling organizations to invest in advanced mobile anti-malware tools.

The integration of artificial intelligence and machine learning into mobile security solutions is further enhancing their ability to detect zero-day threats, prevent phishing attacks, and provide real-time monitoring and protection against sophisticated cyber intrusions. Cloud-based deployment of mobile anti-malware is also gaining momentum, as it offers scalability, centralized management, and cost-effectiveness for enterprises of all sizes. Moreover, increasing awareness among consumers about mobile security risks is contributing to higher adoption of paid anti-malware applications and premium security services.

The growing shift towards 5G-enabled devices and the rising use of Internet of Things applications on mobile platforms will further expand the attack surface, thereby fueling demand for more robust and intelligent security solutions. As a result, the Mobile Anti-Malware Market is expected to continue its upward trajectory, driven by the accelerating pace of digitalization, increasing cyber threat landscape, and the continuous evolution of advanced security technologies.

Key Market Drivers

Rising Incidence of Mobile Malware Attacks

The Mobile Anti-Malware Market is profoundly driven by the rising incidence of mobile malware attacks, as cybercriminals increasingly target smartphones with sophisticated exploits that compromise personal data, financial information, and device functionality, necessitating advanced protective solutions to mitigate risks and restore user confidence in an interconnected digital world. With mobile devices serving as gateways to sensitive applications like banking, health records, and social networks, the proliferation of malware variants such as trojans, ransomware, and spyware has escalated, prompting enterprises and consumers to invest in anti-malware technologies that offer real-time detection, behavioral analysis, and automated remediation to counter evolving threats.

This driver is amplified by the global surge in attack surfaces due to widespread 5G adoption, which facilitates faster data exfiltration and command-and-control communications for attackers, thereby fueling demand for mobile anti-malware solutions equipped with network traffic monitoring and anomaly detection capabilities. In corporate settings, the blending of personal and professional use heightens vulnerabilities, as infected devices can propagate malware across networks, leading to data breaches that incur substantial financial and reputational costs, thus encouraging the integration of endpoint protection platforms with centralized management consoles for fleet-wide security.

Regulatory responses to high-profile incidents, including mandatory reporting requirements from agencies like the Federal Trade Commission, further propel market growth by mandating robust defenses, where anti-malware vendors innovate with sandboxing and heuristic scanning to isolate and neutralize unknown threats before they inflict damage. The economic implications are stark, with downtime from malware disruptions affecting productivity in sectors like retail and logistics, where just-in-time operations rely on mobile coordination, driving the adoption of proactive tools that leverage crowd-sourced threat intelligence for preemptive blocking.

Consumer awareness, heightened by media coverage of scams involving fake apps and phishing links, expands the market into individual subscriptions for comprehensive suites that include VPNs, privacy shields, and app vetting features to safeguard against sideloaded malware. The cross-platform nature of attacks, targeting both Android and iOS ecosystems through zero-click exploits and supply chain compromises, underscores the need for unified security frameworks that span operating systems, fostering collaborations between device manufacturers and software providers to embed native anti-malware functionalities at the kernel level.

Emerging trends like fileless malware, which resides in memory to evade traditional signatures, challenge the market to evolve towards memory forensics and runtime protection, attracting research investments in next-generation algorithms that predict attack patterns based on historical data. In developing regions, where affordable smartphones dominate but security literacy lags, the incidence of adware and infostealers surges via unverified app stores, creating opportunities for affordable, lightweight anti-malware solutions that balance resource efficiency with efficacy. Geopolitical tensions contribute to this driver, as state-sponsored malware campaigns target mobile infrastructure for espionage and disruption, compelling governments to subsidize security tools and integrate them into national cybersecurity strategies.

The role of open-source intelligence in tracking malware evolution enables market players to update definitions rapidly, yet the arms race with attackers who obfuscate code and use polymorphism necessitates continuous innovation in decryption and reverse engineering techniques. Small businesses, often under-resourced, face disproportionate risks from mobile ransomware that encrypts files and demands payment, highlighting the market's expansion into managed security services that offer expert oversight without in-house expertise. As quantum computing threatens current encryption standards, the Mobile Anti-Malware Market anticipates hybrid threats that combine classical malware with quantum-resistant vectors, spurring development of post-quantum safeguards to future-proof defenses.

The interplay of user behavior, such as downloading pirated content or clicking unsolicited links, exacerbates infection rates, prompting educational features within anti-malware apps that promote safe habits while providing on-device coaching. Ultimately, the relentless rise in mobile malware attacks positions this driver as a catalyst for sustained market momentum, where resilience against polymorphic threats defines competitive edges, and the pursuit of zero-day protection becomes paramount in preserving the integrity of the mobile ecosystem amid an unyielding adversarial landscape that exploits every vulnerability for gain.

According to the FBI's 2024 Internet Crime Report, there were 859,532 complaints with losses of USD16.6 billion, including 982 SIM swap incidents related to mobile devices.

The FBI documented 263,455 cyber threat complaints in 2024, resulting in USD1.571 billion losses, with ransomware at 3,156 complaints and USD12.473 million losses. Malware complaints totaled 441, with USD1.366 million losses. SIM swaps, a mobile-specific crime, saw 982 complaints and USD26 million losses. These stats reflect a 33% increase in total complaints from 2023, emphasizing the growing mobile malware threat and need for anti-malware solutions.

Key Market Challenges

Rapidly Evolving Threat Landscape

One of the foremost challenges faced by the Mobile Anti-Malware Market is the rapidly evolving threat landscape, which continuously challenges the ability of security solutions to provide comprehensive protection. Cybercriminals are employing increasingly sophisticated techniques to exploit vulnerabilities in mobile operating systems, applications, and network protocols. The proliferation of advanced malware, ransomware, spyware, and phishing campaigns targeting mobile devices makes it difficult for security vendors to develop solutions that can anticipate and neutralize threats in real-time. Mobile applications, particularly in Android and iOS ecosystems, often introduce vulnerabilities that are exploited before developers can implement security patches, resulting in a persistent risk for end-users.

Additionally, the rise of zero-day attacks, which exploit previously unknown vulnerabilities, significantly increases the difficulty for mobile anti-malware providers to deliver timely protection. The integration of artificial intelligence and machine learning into malware attacks further complicates the detection process, as these intelligent threats can adapt to circumvent traditional security protocols. Furthermore, the increasing use of mobile devices for financial transactions, digital banking, and cloud storage makes the threat landscape more critical, as the potential impact of a successful attack extends beyond individual users to organizations and governments.

Mobile Anti-Malware vendors are forced to continuously invest in research and development to update their threat intelligence databases, improve detection algorithms, and enhance real-time monitoring capabilities. However, maintaining pace with the accelerating sophistication of cyber threats presents a significant operational and financial challenge. Companies must also educate end-users about emerging threats and safe usage practices, adding another layer of complexity to market growth. Overall, the rapid evolution of threats underscores the need for dynamic and adaptive security solutions while presenting an ongoing barrier for widespread and effective adoption of mobile anti-malware solutions.

Key Market Trends

Increasing Integration of Artificial Intelligence and Machine Learning

A prominent trend in the Mobile Anti-Malware Market is the growing integration of artificial intelligence and machine learning technologies into security solutions. Mobile devices are increasingly targeted by sophisticated malware, ransomware, and phishing attacks that employ adaptive and intelligent tactics, making traditional signature-based detection methods less effective. To address these challenges, mobile anti-malware providers are leveraging artificial intelligence algorithms capable of analyzing patterns in real-time, predicting potential threats, and identifying anomalies in user behavior.

Machine learning models allow for continuous learning from new threats, enhancing the ability of security solutions to detect zero-day attacks and evolving malware strains before they can compromise mobile devices. Additionally, these intelligent systems reduce false positives and improve operational efficiency by automating threat detection and response processes. Artificial intelligence-driven mobile anti-malware solutions are also being integrated with cloud-based platforms, enabling centralized threat intelligence updates, faster dissemination of security patches, and cross-device protection.

The adoption of artificial intelligence and machine learning in mobile anti-malware solutions is further fueled by the expansion of digital payment systems, mobile banking applications, and enterprise mobility, which increase the volume and sensitivity of data on mobile devices. By incorporating predictive analytics and automated threat management, security vendors are enhancing user trust, ensuring regulatory compliance, and enabling enterprises to protect corporate data effectively. This trend reflects a broader industry shift toward proactive, intelligent security solutions that move beyond reactive protection, positioning the Mobile Anti-Malware Market for significant growth in both enterprise and consumer segments.

Key Market Players

• McAfee LLC
• Symantec Corporation (NortonLifeLock)
• Trend Micro Incorporated
• Kaspersky Lab
• Avast Software s.r.o.
• Bitdefender
• Sophos Group plc
• ESET, spol. s r.o.
• F-Secure Corporation
• Check Point Software Technologies Ltd.

Report Scope:

In this report, the Global Mobile Anti-Malware Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Anti-Malware Market, By Operating System:

• Android
• iOS
• Windows
• Others

Mobile Anti-Malware Market, By Deployment:

• Cloud-based
• On-premises

Mobile Anti-Malware Market, By End-User:

• Banking, Financial Services, and Insurance
• Retail and E-commerce
• Healthcare
• Government and Defense
• Information Technology and Telecommunications
• Others

Mobile Anti-Malware Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Anti-Malware Market.

Available Customizations:

Global Mobile Anti-Malware Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Mobile Anti-Malware Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Operating System (Android, iOS, Windows, Others)
  • 5.2.2. By Deployment (Cloud-based, On-premises)
  • 5.2.3. By End-User (Banking, Financial Services, and Insurance, Retail and E-commerce, Healthcare, Government and Defense, Information Technology and Telecommunications, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Mobile Anti-Malware Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Operating System
  • 6.2.2. By Deployment
  • 6.2.3. By End-User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Anti-Malware Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Operating System
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By End-User
  • 6.3.2. Canada Mobile Anti-Malware Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Operating System
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By End-User
  • 6.3.3. Mexico Mobile Anti-Malware Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Operating System
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By End-User

7. Europe Mobile Anti-Malware Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Operating System
  • 7.2.2. By Deployment
  • 7.2.3. By End-User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Anti-Malware Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Operating System
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By End-User
  • 7.3.2. France Mobile Anti-Malware Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Operating System
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By End-User
  • 7.3.3. United Kingdom Mobile Anti-Malware Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Operating System
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By End-User
  • 7.3.4. Italy Mobile Anti-Malware Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Operating System
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By End-User
  • 7.3.5. Spain Mobile Anti-Malware Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Operating System
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By End-User

8. Asia Pacific Mobile Anti-Malware Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Operating System
  • 8.2.2. By Deployment
  • 8.2.3. By End-User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Anti-Malware Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Operating System
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By End-User
  • 8.3.2. India Mobile Anti-Malware Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Operating System
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By End-User
  • 8.3.3. Japan Mobile Anti-Malware Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Operating System
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By End-User
  • 8.3.4. South Korea Mobile Anti-Malware Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Operating System
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By End-User
  • 8.3.5. Australia Mobile Anti-Malware Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Operating System
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By End-User

9. Middle East & Africa Mobile Anti-Malware Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Operating System
  • 9.2.2. By Deployment
  • 9.2.3. By End-User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Anti-Malware Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Operating System
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By End-User
  • 9.3.2. UAE Mobile Anti-Malware Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Operating System
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By End-User
  • 9.3.3. South Africa Mobile Anti-Malware Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Operating System
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By End-User

10. South America Mobile Anti-Malware Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Operating System
  • 10.2.2. By Deployment
  • 10.2.3. By End-User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Anti-Malware Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Operating System
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By End-User
  • 10.3.2. Colombia Mobile Anti-Malware Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Operating System
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By End-User
  • 10.3.3. Argentina Mobile Anti-Malware Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Operating System
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. McAfee LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Symantec Corporation (NortonLifeLock)
• 13.3. Trend Micro Incorporated
• 13.4. Kaspersky Lab
• 13.5. Avast Software s.r.o.
• 13.6. Bitdefender
• 13.7. Sophos Group plc
• 13.8. ESET, spol. s r.o.
• 13.9. F-Secure Corporation
• 13.10. Check Point Software Technologies Ltd

14. Strategic Recommendations

15. About Us & Disclaimer