|
시장보고서
상품코드
2009176
식물성 고기 시장 규모, 점유율, 동향 및 예측 : 제품 유형, 원료, 고기 종류, 유통 채널, 지역별(2026-2034년)Plant-Based Meat Market Size, Share, Trends and Forecast by Product Type, Source, Meat Type, Distribution Channel, and Region, 2026-2034 |
||||||
2025년의 세계 식물성 고기 시장 규모는 204억 달러로 평가되었습니다. 향후 IMARC Group은 2026년부터 2034년까지 CAGR 20.20%를 기록하며 2034년까지 시장 규모가 1,117억 달러에 달할 것으로 예측하고 있습니다. 현재 북미가 시장을 주도하고 있으며, 2025년 시장 점유율은 36.2%를 차지했습니다. 이 시장은 식습관의 변화, 환경 문제에 대한 관심 증가, 지속가능한 단백질 대체품에 대한 수요 확대, 제품 혁신과 소매 시장으로의 침투가 진행되면서 괄목할 만한 성장을 보이고 있습니다. 이는 식물성 고기 시장의 보급을 더욱 가속화하여 전체 시장 점유율에 영향을 미치고 있습니다.
식물성 고기 시장은 지속가능하고 윤리적인 식품 선택에 대한 소비자의 관심이 급증하고, 축산업이 환경에 미치는 영향에 대한 인식이 높아지고, 건강과 식습관에 대한 관심이 높아짐에 따라 성장하고 있습니다. 식품 기술의 발전으로 식물 유래 제품의 맛과 식감이 향상되어 더 많은 사람들에게 매력적으로 다가갈 수 있게 되었습니다. 예를 들어, 2024년 7월 Plantaway는 인도 최초의 식물성 닭고기 필레 'Chick'n Fillet'을 출시했습니다. 완두콩 단백질을 원료로 사용했으며, 1팩당 19g의 단백질을 함유하고 있습니다. 트랜스지방산과 방부제를 전혀 사용하지 않아 건강을 중시하는 소비자를 타겟으로 하고 있습니다. 온라인 및 배달 플랫폼을 통해 판매되는 이 제품을 통해 Plantaway는 인도의 식물성 식품 시장에 혁명을 일으키고자 합니다. 소매점에서의 취급 확대, 외식 체인의 지원, 그리고 플렉시테리언을 대상으로 한 마케팅은 식물성 고기 시장에 대한 관심을 불러일으키고 성장을 가속화하고 있습니다.
미국 식물성 고기 시장은 특히 밀레니얼 세대와 플렉시테리언을 중심으로 건강하고 지속가능한 식습관에 대한 소비자의 선호도 변화에 힘입어 성장하고 있습니다. 식료품점, 퀵 서비스 레스토랑, 음식 배달 서비스에서 식물성 제품 선택의 폭이 넓어짐에 따라 접근성이 향상되었습니다. 예를 들어, 2024년 6월, 매사추세츠에 위치한 식물성 고기 기업 텐더 푸드(Tender Food)는 랩소디 벤처 파트너스(Rhapsody Venture Partners)가 주도하는 시리즈 A 라운드에서 1,100만 달러의 투자를 유치했습니다. 투자 유치에 성공했습니다. 이번 투자로 생산 체계와 제품 개발이 강화될 것으로 예상됩니다. 또한, Tender는 Clover Food Lab과 제휴하여 보스턴 인근의 총 13개 매장에서 혁신적인 비건 고기를 제공하기로 했습니다. 제품 배합의 혁신으로 맛, 식감, 단백질 함량이 향상되어 기존 육류와의 차이를 좁혀가고 있습니다. 건강에 대한 관심, 기후변화에 대한 인식, 윤리적 고려가 구매 결정에 지속적으로 영향을 미치고 있으며, 미국 식물성 고기 시장의 꾸준한 성장을 뒷받침하고 있습니다.
건강을 중시하는 사람들 증가
만성질환의 위험을 최소화하고자 하는 플렉시테리언과 채식주의자 인구는 전 세계적으로 약 498만 명에 달하며, 이들의 증가는 식물성 고기 소비를 촉진하고 있습니다. 또한, 이 중 380만 명은 인도 출신으로, 인도에서는 일반적으로 육류를 대체할 수 있는 건강한 대안으로 육류와 유사한 식감의 제품을 선호하는 경향이 있습니다. 또한, 많은 국가에서 증가하는 외국인 거주자와 Fazenda Futuro, KBW ventures, Vbites와 같은 스타트업의 부상도 고객을 식물성 고기로 끌어들이고 있으며, 이 또한 중요한 성장 요인으로 작용하고 있습니다.
환경적 지속가능성에 대한 요구 증가
미국에서 실시된 조사에 따르면, 소비자의 71%가 기후변화에 대해 우려하고 있으며, 67%는 식량 생산이 기후변화에 미치는 영향을 인식하고 있다고 답했습니다. 또한, 응답자의 47%는 동물성 육류에 비해 이산화탄소 배출량이 적고 환경에 미치는 영향이 현저히 적다는 이유로 식물성 고기를 선호한다고 답했습니다. 그 결과, 지속가능경영의 광범위한 확산은 전 세계 소비자들의 구매 결정에도 긍정적인 영향을 미치고 있습니다. 또한, 한 연구에서는 LCA(Life Cycle Assessment)를 통해 소고기를 식물성 단백질 공급원으로 대체했을 때를 분석했습니다. 전국적으로 소고기의 25%, 10%, 50%를 식물성 버거로 대체한 결과, 연간 온실가스 배출량, 물 사용량, 토지 점유 면적을 줄일 수 있었습니다. 이는 결국 식물성 고기 산업의 미래를 견인할 수 있을 것입니다.
높아지는 동물 복지와 윤리적 배려
산업적 축산 시스템에서 동물의 사육 환경과 처우에 대한 전 세계인들의 관심이 높아지면서 큰 성장 요인으로 작용하고 있습니다. 이로 인해 사람들은 이러한 관행에 기여하지 않는 대안을 찾게 되었습니다. 또한, 전 세계 정부 기관에서 라벨 표시의 활용을 추진하고 있습니다. 예를 들어, 조사에 따르면 '유기농', '천연', '지역산'과 같은 라벨은 기후변화에 긍정적인 영향을 미치는 것으로 인식하고 있으며, 그 비율은 약 42%에 달합니다. 또한, 굿푸드 인스티튜트가 지적한 바와 같이, 인도 식품안전기준청(FSSAI)은 배양육과 배양 어패류를 포함한 세포 유래 식품의 승인을 위한 규제 프레임워크를 마련하고 있습니다. 또한, 암 치료 관련 위원회인 BECA는 암으로 인한 사망자 수가 190만 명에 달하는 등 사망률이 높아짐에 따라 육류 소비를 대체할 수 있는 식물성 고기 제품을 권장하고 있습니다.
식물성 고기 제품의 인기 상승
콩, 밀, 완두콩 등 다양한 원료로 만든 식물성 단백질(TVP)의 부상도 성장을 촉진하는 또 다른 중요한 요인으로 작용하고 있습니다. 예를 들어, 여성의 경우, 콩이 풍부한 식단은 전 세계적으로 약 230만 명의 여성에게 영향을 미치는 유방암의 위험을 감소시킨다는 것이 과학적으로 입증되었습니다. 그 결과, 템페가 널리 이용되고 있습니다. 템페에는 식물성 식품으로는 체내 흡수가 어려운 비타민 B12가 첨가된 경우가 많아 식단에서 동물성 육류 대체 식품으로 인정받고 있기 때문입니다. 이는 전 세계 식물성 고기 시장 전망에 긍정적인 영향을 미칠 것으로 예상됩니다.
The global plant-based meat market size was valued at USD 20.4 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 111.7 Billion by 2034, exhibiting a CAGR of 20.20% from 2026-2034. North America currently dominates the market, holding a market share of 36.2% in 2025. The market is witnessing significant growth mainly due to the shifting dietary habits, rising environmental concerns, and growing demand for sustainable protein alternatives, along with increasing product innovation and retail penetration further accelerating adoption and influencing overall plant-based meat market share.
The market for plant-based meat is fueled by a surge in consumer interest in sustainable and ethical dietary options, heightened awareness of the ecological effects of livestock farming, and rising concerns about health and eating habits. Improvements in food technology have enhanced the flavor and texture of plant-based products, making them more attractive to a broader audience. For instance, in July 2024, Plantaway launched India's first plant-based chicken fillet, the Chick'n Fillet, made from pea protein and offering 19g of protein per pack. With no trans fats or preservatives, it targets health-conscious consumers. Available online and through delivery platforms, Plantaway aims to revolutionize the plant-based food market in India. Expanding retail availability, support from food service chains, and marketing targeting flexitarians are further fueling interest and accelerating the plant-based meat market growth.
The United States plant-based meat market is driven by shifting consumer preferences toward healthier and more sustainable diets, particularly among millennials and flexitarians. Increased availability of plant-based options in grocery stores, quick-service restaurants, and meal delivery services has boosted accessibility. For instance, in June 2024, Tender Food, a Massachusetts-based plant-based meat company, raised $11M in Series A funding led by Rhapsody Venture Partners. The investment will enhance production and product development. Additionally, Tender secured a deal with Clover Food Lab to feature its innovative vegan meats in all 13 restaurant locations around Boston. Innovation in product formulation has enhanced taste, texture, and protein content, narrowing the gap with traditional meat. Health concerns, climate awareness, and ethical considerations continue to shape purchasing decisions, supporting steady growth in the United States plant-based meat market.
The Growing Number of Health-Conscious Individuals
The expanding flexitarian and vegetarian population, accounting for around 4.98 Million vegetarians worldwide, who aim to minimize the risk of chronic diseases, is augmenting the use of plant-based meat. In addition, out of these, 3.8 Million were from India, a country where individuals generally prefer to consume meat-like texture products as a healthy alternative to meat. Furthermore, the growing expatriate population in numerous countries and the elevating number of new start-ups, including Fazenda Futuro, KBW ventures, Vbites, etc., are attracting customers towards plant-based meat, which is acting as another significant growth-inducing factor.
The Rising Need for Environmental Sustainability
In a survey conducted in the U.S., 71% of consumers were concerned about climate change, and 67% were conscious of the impact of food production on climate change. In addition to this, 47% of the respondents preferred plant-based meat, as it generates less carbon dioxide emissions and has a significantly less environmental impact when compared to animal meat. Consequently, the widespread adoption of sustainable practices is also positively influencing the purchasing decisions of consumers across the globe. Moreover, one research study used life cycle assessment (LCA), where ground beef was replaced by plant-based protein sources. The substitution of 25%, 10%, and 50% of ground beef with plant-based burgers at the national scale resulted in reductions in annual GHG emissions, water consumption, and land occupation. This, in turn, will bolster the future of the plant-based meat industry.
The Increasing Animal Welfare and Ethical Considerations
The growing concerns among individuals across the globe about the living conditions and treatment of animals in industrial farming systems are acting as significant growth-inducing factors. This has prompted individuals to seek alternatives that do not contribute to such practices. Moreover, government bodies across the globe are promoting the use of labels. For example, according to the survey, labels, such as "organic," "natural," and "locally produced," were perceived as conveying a positive impact on climate change, with around a 42% share. Also, as stated by the Good Food Institute, the Food Safety and Standards Authority of India (FSSAI) is setting a regulatory framework for the approval of cell-based foods, including cultivated meat and seafood. Also, BECA, a committee on treating cancer, is promoting plant-based meat products as an alternative to meat consumption, owing to the increasing mortality rate of cancer, accounting for 1.9 Million deaths.
The Elevating Popularity of Plant-Based Meat Variants
The rising emergence of textured vegetable protein (TVP) that is prepared from various sources, including soy, wheat, peas, etc., is acting as another significant growth-inducing factor. For example, among women, a soy-rich diet is scientifically proven to pose a lower risk of breast cancer, which affects approximately 2.3 Million women worldwide. Consequently, tempeh is widely used, as it is often fortified with vitamin B12, which is not bioavailable in plant-based foods, making it an alternative to animal-derived meat accommodated in their diet plan. This is expected to contribute positively to plant-based meat market outlook across the world.
Burger patties stand as the largest product type in 2025, holding around 31.8% of the market. The increasing demand for plant-based burger patties as alternatives to traditional meat options like chicken, beef, and pork is a significant factor driving market growth. These patties closely mimic the texture and consistency of meat, are high in protein, easily accessible, and can be prepared quickly. For instance, Beyond Meat launched its Beyond Burger 3.0, crafted from a mix of mung beans, peas, and rice. The company has also collaborated with fast food giants like KFC, McDonald's, and Taco Bell to introduce plant-based items on their menus. In a similar vein, Nestle has created the Awesome Burger in the U.S., which combines soy and wheat protein. Additionally, the company plans to launch a plant-based tuna product under its well-known Garden Gourmet brand.
Soy leads the market with around 33.2% of market share in 2025. The rising popularity of soy-based meat alternatives, due to their capability to mimic the flavor and consistency of traditional meats, is driving growth in the global market. For instance, approximately half of the soybean consumption in Indonesia is utilized for tempeh. It is anticipated that the demand for imported soybeans necessary for producing soy-based products, such as tempeh, in Indonesia will escalate to 3 million metric tons annually.
Beef leads the market with around 35.8% of market share in 2025. The rising popularity of plant-based beef reflects a change in consumer dietary choices. Many people are still looking for meat-centered meals but prefer more ethical and sustainable options. As a result, companies are launching these alternatives, contributing to market expansion. For instance, Beyond Meat has created steak and bacon substitutes to complement its current range of vegan sausage and beef products for flexitarian customers.
Supermarkets and hypermarkets leads the market with around 36.9% of market share in 2025. The increasing availability of plant-based meat in grocery stores and large retail chains is contributing to market growth by enabling ethical and sustainable purchasing decisions. These retail outlets provide ample shelf space, employ promotional tactics, and offer a wide variety of brands and products, making them the go-to shopping destination. Strategies such as in-store samples, discounts, and marketing campaigns centered on health also draw in curious and health-minded shoppers.
In 2025, North America accounted for the largest market share of over 36.2%. According to the plant-based meat market research report, North America leads the market due to the growing consumer awareness towards environmental sustainability is promoting various players to develop restaurants that offer plant-based meat products. For example, Amy's Kitchen Inc., a manufacturer of vegetarian and vegan foods based in the US, launched its third plant-based and vegan-friendly "Amy's Drive-Thru" restaurant in Walnut Creek, California. The region also benefits from strong retail infrastructure and high demand for clean-label, meat-free alternatives. Government support for sustainable food initiatives is further reinforcing market expansion.
UNITED STATES PLANT-BASED MEAT MARKET ANALYSIS
In 2025, the United States accounted for over 77.80% of the plant-based meat market in North America. The United States is witnessing a significant rise in the popularity of plant-based meat, largely due to the growth of the online eCommerce sector. Recent reports indicate that eCommerce sales in the U.S. have been on a steady upward trajectory for over ten years, reaching an all-time high of $1.12 trillion in 2023. This marks a 330% increase from $341.4 billion in 2013. Digital platforms are enhancing the availability of plant-based meat products, providing a variety of choices that appeal to health-conscious and environmentally responsible consumers. Subscription-based meal kits and direct-to-consumer brands are capitalizing on the digital marketplace, enhancing convenience and product variety. Online marketing strategies, including targeted advertising and influencer endorsements, are amplifying consumer awareness. Additionally, advancements in cold chain logistics ensure efficient delivery, addressing concerns about product freshness. The rising preference for quick and contactless purchases supports the demand for plant-based meat through digital channels. Competitive pricing, promotional discounts, and user-friendly interfaces further strengthen the online eCommerce sector's role in market growth.
ASIA PACIFIC PLANT-BASED MEAT MARKET ANALYSIS
Asia-Pacific is witnessing rising plant-based meat adoption, influenced by the expanding supermarkets and hypermarkets sector. According to reports, there are 66,225 supermarkets in India as of January 23, 2025, which is an 3.88% increase from 2023. Retail chains are increasingly dedicating shelf space to plant-based alternatives, appealing to evolving dietary preferences. In-store promotions, dedicated plant-based food aisles, and exclusive product launches are enhancing consumer engagement. The growing supermarket and hypermarket infrastructure supports wider distribution, ensuring accessibility across urban and suburban areas. Enhanced cold storage capabilities contribute to preserving product quality, encouraging frequent restocking. Retail chains are also forming strategic collaborations with plant-based meat brands to introduce private-label offerings, fostering market expansion. The shift toward convenient, ready-to-cook alternatives aligns with the preferences of modern consumers seeking healthier options. Loyalty programs, discounts, and promotional campaigns drive consumer interest, reinforcing supermarket and hypermarket influence on purchasing decisions.
EUROPE PLANT-BASED MEAT MARKET ANALYSIS
Europe is witnessing strong plant-based meat adoption, supported by the growth of the food processing sector. According to reports, in 2020, there were 291,000 enterprises in the EU processing food and beverages. Innovations in food technology and ingredient sourcing are enabling manufacturers to develop plant-based alternatives with improved taste, texture, and nutritional profiles. The rising demand for processed and packaged plant-based foods is encouraging companies to invest in advanced production techniques. Expansion in food processing facilities is driving mass production capabilities, enhancing affordability and market penetration. The introduction of new formulations, including alternative protein sources and fortification with essential nutrients, is attracting health-conscious consumers. Companies are also utilizing sustainable packaging solutions, aligning with environmental concerns. The food processing sector's role in diversifying product portfolios is broadening consumer choices, making plant-based meat more appealing.
LATIN AMERICA PLANT-BASED MEAT MARKET ANALYSIS
Latin America is witnessing an increase in the popularity of plant-based meat, driven by a rise in disposable income. As of December 2024, Brazil's households reported a disposable income of around USD 127,664 million, which reflects a growth from approximately USD 121,298 million in November 2024.Higher purchasing power is allowing consumers to explore alternative protein sources beyond conventional meat. Economic improvements are driving interest in premium plant-based options that align with health and wellness trends. The affordability of plant-based meat is increasing as demand scales, making it a viable choice for a larger consumer base. Improved financial stability is encouraging consumers to experiment with new dietary choices, accelerating the shift toward plant-based alternatives.
MIDDLE EAST AND AFRICA PLANT-BASED MEAT MARKET ANALYSIS
The Middle East and Africa are witnessing a rise in the popularity of plant-based meat, largely fueled by the hospitality sector's expansion and increasing tourism. For example, from January to October 2024, Dubai attracted 14.96 million overnight visitors, representing an 8% increase from the same timeframe in 2023, which underscores significant tourism growth. To cater to diverse dietary needs, hospitality businesses are enhancing their menus to include a variety of plant-based options. The rising influx of international tourists is encouraging restaurants and catering services to introduce innovative plant-based dishes. Culinary establishments are incorporating plant-based meat to attract health-conscious travellers and accommodate shifting food preferences. The increasing prominence of plant-based cuisine in fine dining and casual restaurants is elevating consumer acceptance.
The plant-based meat market is witnessing rising competition as numerous companies enter the space with innovative product lines catering to health-conscious and environmentally aware consumers. Firms are investing heavily in research to improve taste, texture, and nutritional profiles, aiming to match or exceed traditional meat standards. Marketing strategies are increasingly focused on flexitarian buyers rather than just vegetarians or vegans. Private labels and foodservice collaborations are also intensifying rivalry. Regional expansion, pricing strategies, and retail visibility remain key differentiators. As demand grows globally, these competitive efforts are shaping the overall plant-based meat industry size and influencing future market dynamics.