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시장보고서
상품코드
2016759
요구르트 시장 규모, 점유율, 동향 및 예측 : 제품 유형, 향료, 유통 채널, 지역별(2026-2034년)Yogurt Market Size, Share, Trends and Forecast by Product Type, Flavor, Distribution Channel, and Region, 2026-2034 |
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2025년의 세계 요구르트 시장 규모는 1,343억 달러로 평가되었습니다. 향후에 대해 IMARC Group은 2034년까지 시장 규모가 2,137억 달러에 달하며, 2026-2034년에 CAGR 5.1%로 추이할 것으로 예측하고 있습니다. 현재 유럽이 시장을 독점하고 있으며, 2025년에는 33.6% 이상의 시장 점유율을 차지하고 있습니다. 장내 환경의 중요성에 대한 인식 증가, 고단백질 식단에 대한 관심 증가, 즉석섭취식품(RTE) 소비 확대 등이 시장을 촉진하는 주요 요인으로 작용하고 있습니다.
요구르트는 특정 유산균(Lactobacillus bulgaricus)과 연쇄상구균(Streptococcus thermophilus)을 이용해 우유를 발효시켜 제조하는 유제품입니다. 우유를 일정 온도까지 가열하고 냉각시킨 후 균종을 첨가하여 만들어집니다. 요구르트는 단백질, 칼슘, 미네랄, 비타민 B12, 비타민 D 등 비타민과 기타 필수 영양소가 풍부하게 함유되어 있습니다. 또한 장 건강을 촉진하는 유익한 박테리아인 프로바이오틱스가 함유되어 있습니다. 소화기 건강 개선, 뼈와 근육 강화, 체중 관리 촉진, 면역 체계 강화, 전반적인 건강 유지에 도움이 됩니다.
장내 환경의 중요성에 대한 인식이 높아지면서 전 세계에서 요구르트와 같은 프로바이오틱스가 풍부한 식품의 보급이 확산되고 있습니다. 또한 섭취량을 쉽게 관리할 수 있는 개별 포장된 요구르트 컵을 쉽게 구할 수 있게된 것도 시장 성장에 힘을 보태고 있습니다. 또한 고단백질 식단에 대한 선호도 증가와 요구르트 섭취의 영양학적 이점에 대한 개인의 인식이 높아진 것도 시장에 긍정적인 영향을 미치고 있습니다. 이 외에도 급속한 도시화, 바쁜 라이프스타일, 개인의 구매력 확대를 배경으로 요구르트 기반 즉석식품(RTE) 식품 및 음료의 소비 증가도 시장 성장에 기여하고 있습니다. 또한 레크리에이션 스포츠, 피트니스 및 운동 경기에 대한 개인의 참여가 증가함에 따라 전 세계 요구르트 수요가 증가하고 있습니다.
건강에 대한 의식의 향상
요구르트 수요를 이끄는 가장 중요한 요인 중 하나는 건강과 웰빙에 대한 인식이 높아졌다는 점입니다. 소비자들은 균형 잡힌 식단의 이점에 대해 점점 더 많은 지식을 얻고 있으며, 요구르트는 종종 다른 간식의 건강한 대안으로 권장되고 있습니다. 단백질, 칼슘, 프로바이오틱스가 풍부한 요구르트는 소화기 건강을 돕고 필수 영양소를 제공합니다. 건강한 라이프스타일을 추구하는 사람들이 늘어나면서 요구르트, 특히 설탕과 지방이 적은 요구르트에 대한 수요가 크게 증가하고 있습니다.
환경 문제에 대한 관심 증가
환경 지속가능성에 대한 관심이 높아지면서 소비자들은 탄소발자국이 적은 식품을 선택하게 되었습니다. 육류 및 기타 단백질 공급원에 비해 요구르트 생산은 종종 자원을 많이 소비하지 않는 것으로 간주됩니다. 이러한 관점이 환경의식이 높은 소비자층의 수요를 견인하고 있습니다. 또한 유기농 및 지역산 요구르트의 소비가 증가하고 있으며, 맛과 품질이 우수할 뿐만 아니라 환경에 대한 인식이 높은 사람들이 선호하고 있습니다.
EC 플랫폼의 증가
E-Commerce 플랫폼의 보급과 소매점에서의 접근성 향상으로 요구르트 구매가 그 어느 때보다 쉬워졌다. 소비자들은 몇 번의 클릭만으로 좋아하는 유형와 맛을 구매할 수 있을 뿐만 아니라, 식료품 쇼핑을 할 때 새로운 제품을 발견할 수도 있습니다. 정기 구매 서비스와 택배의 편리함도 매출 확대의 한 요인으로 작용하고 있습니다. 실제 매장에서는 눈에 잘 띄는 진열대와 냉장 코너에 요거트 제품을 전략적으로 배치하여 충동구매를 유도하여 수요 증가에 더욱 기여하고 있습니다.
The global yogurt market size was valued at USD 134.3 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 213.7 Billion by 2034, exhibiting a CAGR of 5.1% during 2026-2034. Europe currently dominates the market, holding a market share of over 33.6% in 2025. The increasing awareness regarding the importance of gut health, sudden inclination towards high protein diets, and the growing consumption of ready to eat (RTE) food products are some of the major factors propelling the market.
Yogurt is a dairy product produced by fermenting milk with specific Lactobacillus bulgaricus and Streptococcus thermophilus bacteria. It can be prepared by heating milk to a certain temperature and then cooling it before adding the bacterial cultures. It is rich in protein, calcium, minerals, vitamins, such as B12 and D, and other essential nutrients. It also contains probiotics, which are beneficial bacteria that promote gut health. It aids in improving digestive health, strengthening bones and muscles, promoting weight management, enhancing the immune system, and maintaining overall health.
The increasing knowledge about the importance of gut health is driving the adoption of probiotic-rich foods like yogurt around the world. Moreover, the easy availability of single-serve yogurt cups that facilitate portion control is favoring the growth of the market. In addition, the growing inclination towards high protein diets and the increasing awareness among individuals about the nutritional benefits of consuming yogurt is influencing the market positively. Apart from this, the rising consumption of yogurt based ready to eat (RTE) food products and beverages on account of rapid urbanization, busy lifestyles, and expanding purchasing power of individuals is contributing to the market growth. Furthermore, the growing participation of individuals in recreational sports, fitness, and athletic activities is catalyzing the demand for yogurt worldwide.
Increase in health consciousness
One of the most significant factors driving the demand for yogurt is the growing awareness about health and well-being. Consumers are becoming increasingly educated about the benefits of a balanced diet, and yogurt is often promoted as a healthy alternative to other snack items. Rich in protein, calcium, and probiotics, yogurt supports digestive health and offers essential nutrients. As more people aim to adopt healthier lifestyles, the demand for yogurt, especially those varieties with lower sugar and fat content, has seen a significant increase.
Rise in environmental concerns
A growing concern for environmental sustainability is encouraging consumers to opt for food products with a smaller carbon footprint. In comparison to meat and other protein sources, yogurt production is often seen as being less resource intensive. This perspective boosts its demand among eco-conscious consumers. Additionally, there is a rising consumption of organic and locally sourced yogurts, which not only offers better flavor and quality, but also appeals to those who are environmentally conscious.
Growing number of e-commerce platforms
The proliferation of e-commerce platforms and easy retail availability have made it simpler than ever to purchase yogurt. Consumers can buy their favorite types and flavors with just a few clicks, or discover new options while grocery shopping. Subscription services and the convenience of home delivery have also played a role in boosting sales. In physical stores, the strategic placement of yogurt products in eye-catching displays and refrigerated sections has encouraged impulse buying, further contributing to the rising demand.
The publisher provides an analysis of the key trends in each segment of the global yogurt market, along with forecast at the global, regional, and country levels from 2026-2034. The market has been categorized based on product type, flavor, and distribution channel.
Yogurt drinks dominate the market
Set yogurt is fermented and allowed to set in the container in which it is sold, which results in a firm texture. It retains all the whey, which makes it more moist and less concentrated than some other types. It is often used in cooking, as a snack or as a base for fruit and granola.
Greek yogurt is strained to remove the whey, which results in a thicker, creamier texture and higher protein content. Greek yogurt is popular for its rich flavor and is often eaten alone or used as a substitute for sour cream or mayonnaise in recipes. It also has less sugar and fewer carbohydrates compared to regular yogurt.
Strawberry holds the largest share in the market
Vanilla-flavored yogurt is made by adding vanilla extract or vanilla bean to plain yogurt. It offers a smooth, aromatic flavor that is less tangy compared to fruit-flavored yogurts. This flavor pairs well with a variety of fruits and nuts and is often used in recipes.
Plain yogurt in its most basic form without any added flavors or sugar. It has a naturally tangy taste and offers the most health benefits as it is usually free from added sugars. It serves as a versatile base for creating your own flavors with fruits, honey, or spices.
Supermarkets and hypermarkets dominate the market
Specialty or gourmet stores offer a curated range of yogurt, often featuring organic, artisanal, or imported varieties. These stores appeal to consumers who are looking for specific types of yogurt, such as probiotic-rich or dairy-free options. The focus here is on quality and uniqueness rather than a wide range of choices.
Asia Pacific exhibits a clear dominance, accounting for the largest yogurt market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, European Union, North America, Eastern Europe, Latin America, and others. According to the report, Asia Pacific accounted for the largest market share.
The increasing consumer preference for organic and natural food products represents one of the primary factors driving the demand for yogurts in the Asia Pacific region. Moreover, the rising public awareness about the importance of maintaining overall health is favoring the growth of the market in the region. Besides this, the growing number of supermarkets and convenience stores in urban and semi-urban areas that provide easier access to a variety of yogurt products is influencing the market positively in the region.
The leading companies are incorporating advanced sensors and automation technologies to closely monitor the fermentation process, ensure consistency in taste and texture, and enable large-scale production without compromising quality. They are also using advanced biotechnology methods to incorporate specific strains of probiotics that can survive the acidic environment of the stomach, thereby offering targeted health benefits. Moreover, key players are adopting the usage of sustainable packaging materials, such as plant-based plastics and biodegradable materials and smart packaging, which features QR codes and NFC chips and allows consumers to access information about the origin, ingredients, and nutritional facts of the product via smartphones.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.