|
시장보고서
상품코드
2024659
프레첼 시장 보고서 : 내용별, 유형별, 포장 유형별, 유통 채널별, 지역별(2026-2034년)Pretzel Market Report by Content, Type, Packaging Type, Distribution Channel, and Region 2026-2034 |
||||||
세계의 프레첼 시장 규모는 2025년에 81억 달러에 달했습니다. 향후에 대해 IMARC Group은 2034년까지 시장 규모가 105억 달러에 달하며, 2026-2034년에 CAGR 2.75%로 성장할 것으로 예측하고 있습니다. 간편하고 휴대가 간편한 스낵에 대한 수요 증가, 건강에 좋은 대체품에 대한 수요 증가, 글로벌 소매 부문 확대 등이 시장을 촉진하는 주요 요인으로 작용하고 있습니다.
프레즐은 밀가루, 물, 효모, 소금을 섞어 만든 간단한 반죽으로 만든 인기 있는 구운 과자다. 반죽을 정성스럽게 반죽하여 전통적 매듭 모양으로 성형한 후 완벽하게 구워낸다. 매력적인 맛과 식감 외에도 지방과 콜레스테롤이 적어 다른 많은 스낵에 비해 건강한 선택이 될 수 있는 등 몇 가지 영양학적 이점이 있습니다. 또한 프레즐은 탄수화물의 좋은 공급원으로 에너지를 공급하고 소화를 돕습니다. 건강상 이점으로는 식이섬유가 풍부하여 혈당 조절과 건강한 소화기관을 유지하는 데 도움이 됩니다. 또한 철분, 엽산, 니아신도 풍부하게 함유되어 있으며, 지방, 단백질, 탄수화물의 소화와 대사에 필수적인 영양소입니다. 또한 콜레스테롤 수치를 낮추고 심혈관 질환의 위험을 낮추는데도 기여합니다. 특히 프레첼 스틱, 샌드위치, 포퍼, 미니 사이즈 등 다양한 모양과 크기의 신제품이 속속 출시되면서 프레첼은 젊은 층 사이에서 점점 더 인기를 끌고 있습니다. 현재 소프트 유형, 하드 유형, 향이 첨가된 제품 등 다양한 유형이 출시되고 있습니다.
프레첼 시장 동향:
세계의 프레첼 시장은 몇 가지 주요 요인에 의해 주도되고 있으며, 주로 소비자들 사이에서 간편하고 휴대가 간편한 스낵에 대한 수요가 증가하고 있습니다. 이와 더불어, 기존 스낵을 대체할 수 있는 건강한 대안으로 제품 수요가 증가하면서 시장을 더욱 견인하고 있습니다. 또한 글로벌 소매 부문의 확대와 더불어 소비자가 프레첼을 구매할 때 편의성과 접근성을 향상시키는 온라인 플랫폼의 인기가 높아지면서 시장 성장을 촉진하고 있습니다. 이에 따라 주요 시장 기업은 고객 기반을 확대하기 위해 단맛, 짠맛, 무글루텐 등 혁신적인 맛과 변형을 도입하고 있으며, 이는 시장 성장을 더욱 촉진하고 있습니다. 또한 레스토랑, 카페, 영화관 등을 포함한 외식 산업이 빠르게 성장하고 있으며, 서양 요리의 영향력이 커지는 것도 시장 성장에 영향을 미치고 있습니다. 여기에 가처분 소득의 증가, 라이프스타일의 변화, 스낵 소비의 급격한 증가 추세가 더해져 시장 전망을 밝게 하고 있습니다. 여기에 프리미엄 및 미식가 스낵에 대한 수요 증가와 유기농 식품에 대한 소비자 성향의 변화로 인공 방부제나 첨가제을 사용하지 않고 천연 재료로 만든 고품질 프레첼에 대한 수요가 증가하면서 시장 성장에 기여하고 있습니다. 이 밖에도 조직화된 소매 채널의 확대, 현대적 유통 네트워크의 발전, E-Commerce 플랫폼의 급증, 온라인 구매의 편리성 등의 요인이 시장 성장을 촉진하고 있습니다.
목차
제1장 서문
제2장 조사 범위와 조사 방법
제3장 개요
제4장 서론
제5장 세계의 프레첼 시장
제6장 시장 내역 : 내용별
제7장 시장 내역 : 유형별
제8장 시장 내역 : 포장 유형별
제9장 시장 내역 : 유통 채널별
제10장 시장 내역 : 지역별
제11장 SWOT 분석
제12장 밸류체인 분석
제13장 Porters Five Forces 분석
제14장 가격 분석
제15장 경쟁 구도
KSA 26.05.18The global pretzel market size reached USD 8.1 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 10.5 Billion by 2034, exhibiting a growth rate (CAGR) of 2.75% during 2026-2034. The rising demand for convenient and on-the-go snacks, increasing product demand as a healthier alternative, and the expanding global retail sector are some of the key factors driving the market.
Pretzel is a popular baked snack made from a simple mixture of flour, water, yeast, and salt. The dough is carefully kneaded and shaped into the traditional knot-like form before being baked to perfection. Beyond its appealing taste and texture, it offers several nutritional advantages, such as it is low in fat and cholesterol, making it a healthier alternative to many other snacks. Furthermore, pretzels are a good source of carbohydrates, providing energy and aiding digestion. In terms of health benefits, they are a good source of fiber, helping in regulating blood sugar levels and promoting a healthy digestive system. They are also a rich source of iron, folate, and niacin, which are vital in digesting and metabolizing fats, proteins, and carbohydrates. Additionally, they aid in reducing cholesterol levels and lowering the risk of cardiovascular diseases. Notably, pretzels are increasingly preferred by the younger population as manufacturers continually introduce new products in various shapes and sizes, including pretzel sticks, sandwiches, poppers, and minis. Currently, soft, hard, and flavored are some of the commonly available product variants.
PRETZEL MARKET TRENDS:
The global pretzel market is primarily accelerated by several key factors, including the rising demand for convenient and on-the-go snacks among consumers. This is further boosted by the increasing product demand as a healthier alternative to traditional snack options. Additionally, the expanding global retail sector, coupled with the growing popularity of online platforms that provide greater accessibility and convenience for consumers to purchase pretzels, is fueling the market growth. In line with this, key market players are introducing innovative flavors and variations, such as sweet, savory, and gluten-free options, to increase their consumer base, which is further stimulating the market growth. Furthermore, the rapidly expanding food service industry, including restaurants, cafes, and cinemas, and the increasing influence of Western cuisines are influencing the market growth. Besides this, rising disposable incomes, changing lifestyles, and the surging trend of snacking are creating a positive outlook for the market. In addition to this, the growing demand for premium and gourmet snacks and the shifting consumer inclination towards organic food products are propelling the demand for high-quality pretzels made from natural ingredients without artificial preservatives and additives, which, in turn, is contributing to the market growth. Other factors, such as the expansion of organized retail channels, the development of modern distribution networks, the proliferating e-commerce platform, and the ease of online purchasing, are facilitating the market growth.
KEY MARKET SEGMENTATION:
Content Insights:
- Salted Pretzels
- Unsalted Pretzels
Type Insights:
- Hard
- Soft
Packaging Type Insights:
- Bags
- Boxes
- Containers
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retailers
- Others
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. As per the report, Europe was the largest market for pretzels. Some of the factors driving the Europe pretzel market included changing consumer preferences, increasing awareness about healthier snack options, and rising demand for convenience and on-the-go snacks.
COMPETITIVE LANDSCAPE:
The report has also provided a comprehensive analysis of the competitive landscape in the global pretzel market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Johnson Auntie Anne's, Boulder Brands, Conagra Brands Inc., Frito-Lay North America, Inc, Herr Foods, Intersnack Group GmbH & Co. KG, J&J Snacks Foods Corporation, Mars, Incorporated, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
KEY QUESTIONS ANSWERED IN THIS REPORT
1. What was the size of the global pretzel market in 2025?
2. What is the expected growth rate of the global pretzel market during 2026-2034?
3. What are the key factors driving the global pretzel market?
4. What has been the impact of COVID-19 on the global pretzel market?
5. What is the breakup of the global pretzel market based on the content?
6. What is the breakup of the global pretzel market based on the type?
7. What is the breakup of the global pretzel market based on the packaging type?
8. What is the breakup of the global pretzel market based on the distribution channel?
9. What are the key regions in the global pretzel market?
10. Who are the key players/companies in the global pretzel market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Pretzel Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Content
- 5.5 Market Breakup by Type
- 5.6 Market Breakup by Packaging Type
- 5.7 Market Breakup by Distribution Channel
- 5.8 Market Breakup by Region
- 5.9 Market Forecast
6 Market Breakup by Content
- 6.1 Salted Pretzels
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Unsalted Pretzels
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Type
- 7.1 Hard
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Soft
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Packaging Type
- 8.1 Bags
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Boxes
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Containers
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Convenience Stores
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Specialist Retailers
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Online Retailers
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Region
- 10.1 Europe
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 North America
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Asia Pacific
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Middle East and Africa
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Latin America
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
- 14.1 Price Indicators
- 14.2 Price Structure
- 14.3 Margin Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Johnson Auntie Anne's
- 15.3.2 Boulder Brands
- 15.3.3 Conagra Brands Inc.
- 15.3.4 Frito-Lay North America, Inc
- 15.3.5 Herr Foods
- 15.3.6 Intersnack Group GmbH & Co. KG
- 15.3.7 J&J Snacks Foods Corporation
- 15.3.8 Mars, Incorporated
- 15.3.9 Mr. Pretzel
- 15.3.10 Old Dutch Foods
- 15.3.11 Philly Pretzel Factory
- 15.3.12 Pretzels Inc.
