농업용 건초 및 사료용 기계 시장 보고서 : 기계 종류별, 판매 채널별, 지역별(2026-2034년)

The global agricultural haying and forage machinery market size reached USD 9.0 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 11.1 Billion by 2034, exhibiting a growth rate (CAGR) of 2.23% during 2026-2034.

Agricultural haying and forage machinery comprise balers, disc mowers and mower conditioners, forage harvestors, rakes, tedders, blowers, storage boxes, and moisture sensors. It is economical, labor efficient and is available in different sizes and capacities, depending on the requirement of the end users. It turns perishable forage into a dry product that can be safely stored and easily transported. It also reduces the moisture content while keeping dry matter and nutrients losses to a minimum.

The increasing automation in the agriculture industry, in confluence with the rising demand for plant-based feed for animals, represents one of the key factors bolstering the market growth. Apart from this, governing agencies of various countries are introducing initiatives and providing subsidies in the form of direct payments, crop insurance and loan to support farmers. This, along with the growing concerns about food security, is promoting the adoption of agricultural haying and forage machinery to meet the increasing needs of farmers. Furthermore, the market is experiencing growth on account of the emerging trend of precision farming that helps sustain the farm and enables greater adaptability of agricultural haying and forage machinery. Moreover, high labor costs or a lack of labor force is escalating the demand for agricultural haying and forage machinery. Besides this, the leading market players are introducing high-capacity product variants with new features and innovations, which, in turn, is anticipated to provide a positive outlook to the market.

KEY MARKET SEGMENTATION:

Breakup by Machinery Type:

• Mowers
• Conditioners
• Balers
• Forage Harvestors
• Others

Breakup by Sales Channel:

• OEMs
• Aftermarket

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

COMPETITIVE LANDSCAPE:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AGCO Corporation, CLAAS, CNH Industrial, Deere & Company (John Deere), Farm King, Krone North America Inc. (Bernard Krone Holding Company), Kubota Corporation, Kuhn Group (Bucher Industries AG) and Yanmar Company Limited.

KEY QUESTIONS ANSWERED IN THIS REPORT

• How has the global agricultural haying and forage machinery market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global agricultural haying and forage machinery market?
• What are the key regional markets?
• What is the breakup of the market based on the machinery type?
• What is the breakup of the market based on the sales channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global agricultural haying and forage machinery market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Agricultural Haying and Forage Machinery Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Machinery Type

• 6.1 Mowers
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Conditioners
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Balers
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Forage Harvestors
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Sales Channel

• 7.1 OEMs
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Aftermarket
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 AGCO Corporation
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
    • 13.3.1.4 SWOT Analysis
  • 13.3.2 CLAAS
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 CNH Industrial
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Deere & Company (John Deere)
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Farm King
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 Krone North America Inc. (Bernard Krone Holding Company)
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Kubota Corporation
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
    • 13.3.7.4 SWOT Analysis
  • 13.3.8 Kuhn Group (Bucher Industries AG)
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
  • 13.3.9 Yanmar Company Limited
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio