와인 E-Commerce 시장(2025-2029년)

Wine E-Commerce Market 2025-2029

The wine e-commerce market is forecasted to grow by USD 13000.6 million during 2024-2029, accelerating at a CAGR of 7.8% during the forecast period. The report on the wine e-commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing preference for online shopping, surge in urbanization and packaging innovation, and increasing wine consumption.

Technavio's wine e-commerce market is segmented as below:

By Product Type

• Still wine
• Sparkling wine
• Fortified wine

By Flavor

• Red wine
• White wine
• Rose wine

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the increase in purchases of alcoholic beverages by minors as one of the prime reasons driving the wine e-commerce market growth during the next few years. Also, automation in wine warehousing and increasing usage of online payment apps will lead to sizable demand in the market.

The report on the wine e-commerce market covers the following areas:

• Wine E-Commerce Market sizing
• Wine E-Commerce Market forecast
• Wine E-Commerce Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wine e-commerce market vendors that include Bright Cellars Inc., Costco Wholesale Corp., DRINKS Insiders LLC, E vino Comercio de Vinhos SA, Flaviar Inc., Fratelli Wines Pvt. Ltd., Gifts Inc., GoBrands Inc., IBEROWINE GOURMET S.C., Living Liquidz, Naked Wines plc, RESERVEBAR HOLDINGS CORP., Retail Services and Systems Inc., SNAP41 Inc., The Wine Emporium, Uber Technologies Inc., VINELLO retail GmbH, Vintage Wine Estates Inc., Vivino Inc., and Wine Inc.. Also, the wine e-commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by Flavor
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Wine E-Commerce Market 2019 - 2023
  • Historic Market Size - Data Table on Global Wine E-Commerce Market 2019 - 2023 ($ million)
• 5.2 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
• 5.3 Flavor segment analysis 2019 - 2023
  • Historic Market Size - Flavor Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global Wine E-commerce Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product Type

• 8.1 Market segments
  • Chart on Product Type - Market share 2024-2029 (%)
  • Data Table on Product Type - Market share 2024-2029 (%)
• 8.2 Comparison by Product Type
  • Chart on Comparison by Product Type
  • Data Table on Comparison by Product Type
• 8.3 Still wine - Market size and forecast 2024-2029
  • Chart on Still wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on Still wine - Market size and forecast 2024-2029 ($ million)
  • Chart on Still wine - Year-over-year growth 2024-2029 (%)
  • Data Table on Still wine - Year-over-year growth 2024-2029 (%)
• 8.4 Sparkling wine - Market size and forecast 2024-2029
  • Chart on Sparkling wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sparkling wine - Market size and forecast 2024-2029 ($ million)
  • Chart on Sparkling wine - Year-over-year growth 2024-2029 (%)
  • Data Table on Sparkling wine - Year-over-year growth 2024-2029 (%)
• 8.5 Fortified wine - Market size and forecast 2024-2029
  • Chart on Fortified wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on Fortified wine - Market size and forecast 2024-2029 ($ million)
  • Chart on Fortified wine - Year-over-year growth 2024-2029 (%)
  • Data Table on Fortified wine - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)
  • Data Table on Market opportunity by Product Type ($ million)

9 Market Segmentation by Flavor

• 9.1 Market segments
  • Chart on Flavor - Market share 2024-2029 (%)
  • Data Table on Flavor - Market share 2024-2029 (%)
• 9.2 Comparison by Flavor
  • Chart on Comparison by Flavor
  • Data Table on Comparison by Flavor
• 9.3 Red wine - Market size and forecast 2024-2029
  • Chart on Red wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on Red wine - Market size and forecast 2024-2029 ($ million)
  • Chart on Red wine - Year-over-year growth 2024-2029 (%)
  • Data Table on Red wine - Year-over-year growth 2024-2029 (%)
• 9.4 White wine - Market size and forecast 2024-2029
  • Chart on White wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on White wine - Market size and forecast 2024-2029 ($ million)
  • Chart on White wine - Year-over-year growth 2024-2029 (%)
  • Data Table on White wine - Year-over-year growth 2024-2029 (%)
• 9.5 Rose wine - Market size and forecast 2024-2029
  • Chart on Rose wine - Market size and forecast 2024-2029 ($ million)
  • Data Table on Rose wine - Market size and forecast 2024-2029 ($ million)
  • Chart on Rose wine - Year-over-year growth 2024-2029 (%)
  • Data Table on Rose wine - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Flavor
  • Market opportunity by Flavor ($ million)
  • Data Table on Market opportunity by Flavor ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 11.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Saudi Arabia - Market size and forecast 2024-2029
  • Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
  • Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
  • Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Bright Cellars Inc.
  • Bright Cellars Inc. - Overview
  • Bright Cellars Inc. - Product / Service
  • Bright Cellars Inc. - Key offerings
  • SWOT
• 14.5 Costco Wholesale Corp.
  • Costco Wholesale Corp. - Overview
  • Costco Wholesale Corp. - Business segments
  • Costco Wholesale Corp. - Key news
  • Costco Wholesale Corp. - Key offerings
  • Costco Wholesale Corp. - Segment focus
  • SWOT
• 14.6 E vino Comercio de Vinhos SA
  • E vino Comercio de Vinhos SA - Overview
  • E vino Comercio de Vinhos SA - Product / Service
  • E vino Comercio de Vinhos SA - Key offerings
  • SWOT
• 14.7 Flaviar Inc.
  • Flaviar Inc. - Overview
  • Flaviar Inc. - Product / Service
  • Flaviar Inc. - Key offerings
  • SWOT
• 14.8 IBEROWINE GOURMET S.C.
  • IBEROWINE GOURMET S.C. - Overview
  • IBEROWINE GOURMET S.C. - Product / Service
  • IBEROWINE GOURMET S.C. - Key offerings
  • SWOT
• 14.9 Naked Wines plc
  • Naked Wines plc - Overview
  • Naked Wines plc - Product / Service
  • Naked Wines plc - Key offerings
  • SWOT
• 14.10 RESERVEBAR HOLDINGS CORP.
  • RESERVEBAR HOLDINGS CORP. - Overview
  • RESERVEBAR HOLDINGS CORP. - Product / Service
  • RESERVEBAR HOLDINGS CORP. - Key offerings
  • SWOT
• 14.11 Retail Services and Systems Inc.
  • Retail Services and Systems Inc. - Overview
  • Retail Services and Systems Inc. - Product / Service
  • Retail Services and Systems Inc. - Key offerings
  • SWOT
• 14.12 SNAP41 Inc.
  • SNAP41 Inc. - Overview
  • SNAP41 Inc. - Product / Service
  • SNAP41 Inc. - Key offerings
  • SWOT
• 14.13 The Wine Emporium
  • The Wine Emporium - Overview
  • The Wine Emporium - Product / Service
  • The Wine Emporium - Key offerings
  • SWOT
• 14.14 Uber Technologies Inc.
  • Uber Technologies Inc. - Overview
  • Uber Technologies Inc. - Business segments
  • Uber Technologies Inc. - Key offerings
  • Uber Technologies Inc. - Segment focus
  • SWOT
• 14.15 VINELLO retail GmbH
  • VINELLO retail GmbH - Overview
  • VINELLO retail GmbH - Product / Service
  • VINELLO retail GmbH - Key offerings
  • SWOT
• 14.16 Vintage Wine Estates Inc.
  • Vintage Wine Estates Inc. - Overview
  • Vintage Wine Estates Inc. - Business segments
  • Vintage Wine Estates Inc. - Key offerings
  • Vintage Wine Estates Inc. - Segment focus
  • SWOT
• 14.17 Vivino Inc.
  • Vivino Inc. - Overview
  • Vivino Inc. - Product / Service
  • Vivino Inc. - Key offerings
  • SWOT
• 14.18 Wine Inc.
  • Wine Inc. - Overview
  • Wine Inc. - Product / Service
  • Wine Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations