세계의 와인 및 주류 시장(2024-2028)

The wine and spirits market is forecasted to grow by USD 193.2 bn during 2023-2028, accelerating at a CAGR of 3.2% during the forecast period. The report on the wine and spirits market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased demand for craft drinks, growing number of new product launches by vendors in global wine and spirits market, and increasing number of mergers and acquisitions among vendors in market in focus.

Technavio's wine and spirits market is segmented as below:

By Distribution Channel

• Off-trade
• On-trade

By Type

• Spirits
• Wine

By Geographical Landscape

• Europe
• APAC
• North America
• South America
• Middle East and Africa

This study identifies the increasing dependence on technology throughout value chain as one of the prime reasons driving the wine and spirits market growth during the next few years. Also, rise in organic and natural wines and growing online sales of alcohol will lead to sizable demand in the market.

The report on the wine and spirits market covers the following areas:

• Wine and spirits market sizing
• Wine and spirits market forecast
• Wine and spirits market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wine and spirits market vendors that include Anheuser Busch InBev SA NV, Bacardi Ltd., Bayadera Group, Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Hite Jinro Co. Ltd., LVMH Group., Meininger Verlag GmbH, Miguel Torres SA, Pernod Ricard SA, Som Distilleries and Breweries Ltd., Sula Vineyards Ltd., Suntory Holdings Ltd., Thai Beverage Public Co. Ltd., The Wine Group LLC, and Treasury Wine Estates Ltd.. Also, the wine and spirits market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Wine And Spirits Market 2018 - 2022
  • Historic Market Size - Data Table on Global Wine And Spirits Market 2018 - 2022 ($ billion)
• 4.2 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 6.3 Off-trade - Market size and forecast 2023-2028
  • Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
  • Chart on Off-trade - Year-over-year growth 2023-2028 (%)
  • Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
• 6.4 On-trade - Market size and forecast 2023-2028
  • Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
  • Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
  • Chart on On-trade - Year-over-year growth 2023-2028 (%)
  • Data Table on On-trade - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)
  • Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Spirits - Market size and forecast 2023-2028
  • Chart on Spirits - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Spirits - Market size and forecast 2023-2028 ($ billion)
  • Chart on Spirits - Year-over-year growth 2023-2028 (%)
  • Data Table on Spirits - Year-over-year growth 2023-2028 (%)
• 7.4 Wine - Market size and forecast 2023-2028
  • Chart on Wine - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Wine - Market size and forecast 2023-2028 ($ billion)
  • Chart on Wine - Year-over-year growth 2023-2028 (%)
  • Data Table on Wine - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Product / Service
  • Anheuser Busch InBev SA NV - Key offerings
• 12.4 Bacardi Ltd.
  • Bacardi Ltd. - Overview
  • Bacardi Ltd. - Product / Service
  • Bacardi Ltd. - Key news
  • Bacardi Ltd. - Key offerings
• 12.5 Brown Forman Corp.
  • Brown Forman Corp. - Overview
  • Brown Forman Corp. - Product / Service
  • Brown Forman Corp. - Key offerings
• 12.6 Campari Group
  • Campari Group - Overview
  • Campari Group - Business segments
  • Campari Group - Key offerings
  • Campari Group - Segment focus
• 12.7 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
• 12.8 Diageo Plc
  • Diageo Plc - Overview
  • Diageo Plc - Business segments
  • Diageo Plc - Key news
  • Diageo Plc - Key offerings
  • Diageo Plc - Segment focus
• 12.9 E. and J. Gallo Winery
  • E. and J. Gallo Winery - Overview
  • E. and J. Gallo Winery - Product / Service
  • E. and J. Gallo Winery - Key offerings
• 12.10 Hite Jinro Co. Ltd.
  • Hite Jinro Co. Ltd. - Overview
  • Hite Jinro Co. Ltd. - Product / Service
  • Hite Jinro Co. Ltd. - Key offerings
• 12.11 LVMH Group.
  • LVMH Group. - Overview
  • LVMH Group. - Business segments
  • LVMH Group. - Key news
  • LVMH Group. - Key offerings
  • LVMH Group. - Segment focus
• 12.12 Miguel Torres SA
  • Miguel Torres SA - Overview
  • Miguel Torres SA - Product / Service
  • Miguel Torres SA - Key offerings
• 12.13 Pernod Ricard SA
  • Pernod Ricard SA - Overview
  • Pernod Ricard SA - Product / Service
  • Pernod Ricard SA - Key news
  • Pernod Ricard SA - Key offerings
• 12.14 Suntory Holdings Ltd.
  • Suntory Holdings Ltd. - Overview
  • Suntory Holdings Ltd. - Business segments
  • Suntory Holdings Ltd. - Key news
  • Suntory Holdings Ltd. - Key offerings
  • Suntory Holdings Ltd. - Segment focus
• 12.15 Thai Beverage Public Co. Ltd.
  • Thai Beverage Public Co. Ltd. - Overview
  • Thai Beverage Public Co. Ltd. - Product / Service
  • Thai Beverage Public Co. Ltd. - Key offerings
• 12.16 The Wine Group LLC
  • The Wine Group LLC - Overview
  • The Wine Group LLC - Product / Service
  • The Wine Group LLC - Key offerings
• 12.17 Treasury Wine Estates Ltd.
  • Treasury Wine Estates Ltd. - Overview
  • Treasury Wine Estates Ltd. - Business segments
  • Treasury Wine Estates Ltd. - Key news
  • Treasury Wine Estates Ltd. - Key offerings
  • Treasury Wine Estates Ltd. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations