세계의 커피 대용품 시장(2024-2028년)

The coffee substitute market is forecasted to grow by USD 1.69 bn during 2023-2028, accelerating at a CAGR of 8.66% during the forecast period. The report on the coffee substitute market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased adoption of premiumization and specialty coffee substitutes, increasing demand for natural and functional beverages, and increase in demand for low-calorie energy drinks.

Technavio's coffee substitute market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product Type

• Herbal coffee substitutes
• Grain-based coffee substitutes
• Plant based substitutes

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the adoption of innovative marketing and promoting strategies by market vendors as one of the prime reasons driving the coffee substitute market growth during the next few years. Also, introduction of innovative flavor combinations of tea and innovations in packaging of coffee substitutes will lead to sizable demand in the market.

The report on the coffee substitute market covers the following areas:

• Coffee substitute market sizing
• Coffee substitute market forecast
• Coffee substitute market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading coffee substitute market vendors that include Anthonys Goods, World Matcha Inc., Dandy Blend, drink nuJo, Flying Embers, Hand Family Companies, Mud Wtr Inc., PepsiCo Inc., Postum, Reliance Industries Ltd., Remedy Organics, Rishi Tea and Botanicals, Slate Craft Goods LLC, So Good Brand Inc., Tattvas Herbs LLC, Teeccino Caffe Inc., The Coca Cola Co., The Hain Celestial Group Inc., World Finer Foods LLC, and Mondelez International Inc.. Also, the coffee substitute market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global coffee substitute market 2018 - 2022
• 4.2 Distribution channel Segment Analysis 2018 - 2022
• 4.3 Product type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Product Type

• 7.1 Market segments
• 7.2 Comparison by Product Type
• 7.3 Herbal coffee substitutes - Market size and forecast 2023-2028
• 7.4 Grain-based coffee substitutes - Market size and forecast 2023-2028
• 7.5 Plant based substitutes - Market size and forecast 2023-2028
• 7.6 Market opportunity by Product Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 UK - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Anthonys Goods
• 12.4 Dandy Blend
• 12.5 drink nuJo
• 12.6 Flying Embers
• 12.7 Hand Family Companies
• 12.8 Mondelez International Inc.
• 12.9 Mud Wtr Inc.
• 12.10 PepsiCo Inc.
• 12.11 Postum
• 12.12 Remedy Organics
• 12.13 Rishi Tea and Botanicals
• 12.14 Slate Craft Goods LLC
• 12.15 So Good Brand Inc.
• 12.16 Tattvas Herbs LLC
• 12.17 Teeccino Caffe Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations