세계의 스마트폰 및 태블릿용 온라인 게임 시장(2024-2028년)

The online smartphone and tablet games market is forecasted to grow by USD 42.6 bn during 2023-2028, accelerating at a CAGR of 14.74% during the forecast period. The report on the online smartphone and tablet games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in adoption of games among youth, surge in adoption of mobile development platforms across globe, and rise in adoption of free-to-play business model.

Technavio's online smartphone and tablet games market is segmented as below:

By Device

• Smartphone
• Tablet

By Geographical Landscape

• APAC
• North America
• Europe
• Middle East and Africa
• South America

This study identifies the surge in adoption of cloud-based gaming applications as one of the prime reasons driving the online smartphone and tablet games market growth during the next few years. Also, introducing new gaming applications for children and rise in penetration of smartphones and tablets across globe will lead to sizable demand in the market.

The report on the online smartphone and tablet games market covers the following areas:

• Online smartphone and tablet games market sizing
• Online smartphone and tablet games market forecast
• Online smartphone and tablet games market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online smartphone and tablet games market vendors that include Com2uS Holdings Corp., CyberAgent Inc., Electronic Arts Inc., King.com Ltd., Machine Zone Inc., Melior Games Ukraine, NCSoft Corp., Netmarble Corp., NEXON Co. Ltd., Nintendo Co. Ltd., PLR Worldwide Sales Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Supercell Oy, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Co., Vivendi SE, and Warner Bros Discovery Inc.. Also, the online smartphone and tablet games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Online Smartphone And Tablet Games Market 2018 - 2022
  • Historic Market Size - Data Table on Global Online Smartphone And Tablet Games Market 2018 - 2022 ($ billion)
• 4.2 Device segment analysis 2018 - 2022
  • Historic Market Size - Device Segment 2018 - 2022 ($ billion)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Device

• 6.1 Market segments
  • Chart on Device - Market share 2023-2028 (%)
  • Data Table on Device - Market share 2023-2028 (%)
• 6.2 Comparison by Device
  • Chart on Comparison by Device
  • Data Table on Comparison by Device
• 6.3 Smartphone - Market size and forecast 2023-2028
  • Chart on Smartphone - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Smartphone - Market size and forecast 2023-2028 ($ billion)
  • Chart on Smartphone - Year-over-year growth 2023-2028 (%)
  • Data Table on Smartphone - Year-over-year growth 2023-2028 (%)
• 6.4 Tablet - Market size and forecast 2023-2028
  • Chart on Tablet - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Tablet - Market size and forecast 2023-2028 ($ billion)
  • Chart on Tablet - Year-over-year growth 2023-2028 (%)
  • Data Table on Tablet - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Device
  • Market opportunity by Device ($ billion)
  • Data Table on Market opportunity by Device ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.4 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.8 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.9 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 8.11 South Korea - Market size and forecast 2023-2028
  • Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
  • Chart on South Korea - Year-over-year growth 2023-2028 (%)
  • Data Table on South Korea - Year-over-year growth 2023-2028 (%)
• 8.12 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 Electronic Arts Inc.
  • Electronic Arts Inc. - Overview
  • Electronic Arts Inc. - Product / Service
  • Electronic Arts Inc. - Key offerings
• 11.4 Machine Zone Inc.
  • Machine Zone Inc. - Overview
  • Machine Zone Inc. - Product / Service
  • Machine Zone Inc. - Key offerings
• 11.5 Melior Games Ukraine
  • Melior Games Ukraine - Overview
  • Melior Games Ukraine - Product / Service
  • Melior Games Ukraine - Key offerings
• 11.6 NCSoft Corp.
  • NCSoft Corp. - Overview
  • NCSoft Corp. - Product / Service
  • NCSoft Corp. - Key offerings
• 11.7 Netmarble Corp.
  • Netmarble Corp. - Overview
  • Netmarble Corp. - Product / Service
  • Netmarble Corp. - Key offerings
• 11.8 Rovio Entertainment Corp.
  • Rovio Entertainment Corp. - Overview
  • Rovio Entertainment Corp. - Business segments
  • Rovio Entertainment Corp. - Key news
  • Rovio Entertainment Corp. - Key offerings
  • Rovio Entertainment Corp. - Segment focus
• 11.9 Supercell Oy
  • Supercell Oy - Overview
  • Supercell Oy - Product / Service
  • Supercell Oy - Key offerings
• 11.10 Take Two Interactive Software Inc.
  • Take Two Interactive Software Inc. - Overview
  • Take Two Interactive Software Inc. - Product / Service
  • Take Two Interactive Software Inc. - Key news
  • Take Two Interactive Software Inc. - Key offerings
• 11.11 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
• 11.12 Vivendi SE
  • Vivendi SE - Overview
  • Vivendi SE - Business segments
  • Vivendi SE - Key offerings
  • Vivendi SE - Segment focus

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations