세계의 TWS(True Wireless Stereo) 이어폰 시장(2025-2029년)

The true wireless stereo (TWS) earbuds market is forecasted to grow by USD 532659.3 million during 2024-2029, accelerating at a CAGR of 48.7% during the forecast period. The report on the true wireless stereo (TWS) earbuds market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing penetration of smart devices, increasing per capita income in developed and developing countries, and shorter replacement cycle of wired earphones and growing adoption of TWS earbuds.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's true wireless stereo (TWS) earbuds market is segmented as below:

By Price Range

• Below USD 100
• USD 100-199
• Over USD 200

By Distribution Channel

• Online
• Offline

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the high convenience offered by wireless technology as one of the prime reasons driving the true wireless stereo (TWS) earbuds market growth during the next few years. Also, rapid proliferation of social media and technological advancements and miniaturization will lead to sizable demand in the market.

The report on the true wireless stereo (TWS) earbuds market covers the following areas:

• True Wireless Stereo (TWS) Earbuds Market sizing
• True Wireless Stereo (TWS) Earbuds Market forecast
• True Wireless Stereo (TWS) Earbuds Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading true wireless stereo (TWS) earbuds market vendors that include Apple Inc., Bose Corp., Bowers and Wilkins, Crossbeats, GN Store Nord AS, Grado Labs Inc., Imagine Marketing Pvt. Ltd., JVCKENWOOD Corp., Koninklijke Philips NV, Logitech International SA, Marshall Group AB, Matrics Inc., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH and Co. KG, Shure Inc., Skullcandy Inc., Sony Group Corp., Titan Co. Ltd., and Xiaomi Inc.. Also, the true wireless stereo (TWS) earbuds market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Price Range
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global True Wireless Stereo (TWS) Earbuds Market 2019 - 2023
  • Historic Market Size - Data Table on Global True Wireless Stereo (TWS) Earbuds Market 2019 - 2023 ($ million)
• 5.2 Price Range segment analysis 2019 - 2023
  • Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the global true wireless stereo (TWS) earbuds market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Price Range

• 8.1 Market segments
  • Chart on Price Range - Market share 2024-2029 (%)
  • Data Table on Price Range - Market share 2024-2029 (%)
• 8.2 Comparison by Price Range
  • Chart on Comparison by Price Range
  • Data Table on Comparison by Price Range
• 8.3 Below USD 100 - Market size and forecast 2024-2029
  • Chart on Below USD 100 - Market size and forecast 2024-2029 ($ million)
  • Data Table on Below USD 100 - Market size and forecast 2024-2029 ($ million)
  • Chart on Below USD 100 - Year-over-year growth 2024-2029 (%)
  • Data Table on Below USD 100 - Year-over-year growth 2024-2029 (%)
• 8.4 USD 100-199 - Market size and forecast 2024-2029
  • Chart on USD 100-199 - Market size and forecast 2024-2029 ($ million)
  • Data Table on USD 100-199 - Market size and forecast 2024-2029 ($ million)
  • Chart on USD 100-199 - Year-over-year growth 2024-2029 (%)
  • Data Table on USD 100-199 - Year-over-year growth 2024-2029 (%)
• 8.5 Over USD 200 - Market size and forecast 2024-2029
  • Chart on Over USD 200 - Market size and forecast 2024-2029 ($ million)
  • Data Table on Over USD 200 - Market size and forecast 2024-2029 ($ million)
  • Chart on Over USD 200 - Year-over-year growth 2024-2029 (%)
  • Data Table on Over USD 200 - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Price Range
  • Market opportunity by Price Range ($ million)
  • Data Table on Market opportunity by Price Range ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Online - Market size and forecast 2024-2029
  • Chart on Online - Market size and forecast 2024-2029 ($ million)
  • Data Table on Online - Market size and forecast 2024-2029 ($ million)
  • Chart on Online - Year-over-year growth 2024-2029 (%)
  • Data Table on Online - Year-over-year growth 2024-2029 (%)
• 9.4 Offline - Market size and forecast 2024-2029
  • Chart on Offline - Market size and forecast 2024-2029 ($ million)
  • Data Table on Offline - Market size and forecast 2024-2029 ($ million)
  • Chart on Offline - Year-over-year growth 2024-2029 (%)
  • Data Table on Offline - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.13 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 The Netherlands - Market size and forecast 2024-2029
  • Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
  • Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
  • Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
  • Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 14.5 Bose Corp.
  • Bose Corp. - Overview
  • Bose Corp. - Product / Service
  • Bose Corp. - Key news
  • Bose Corp. - Key offerings
  • SWOT
• 14.6 Bowers and Wilkins
  • Bowers and Wilkins - Overview
  • Bowers and Wilkins - Product / Service
  • Bowers and Wilkins - Key offerings
  • SWOT
• 14.7 GN Store Nord AS
  • GN Store Nord AS - Overview
  • GN Store Nord AS - Business segments
  • GN Store Nord AS - Key news
  • GN Store Nord AS - Key offerings
  • GN Store Nord AS - Segment focus
  • SWOT
• 14.8 Grado Labs Inc.
  • Grado Labs Inc. - Overview
  • Grado Labs Inc. - Product / Service
  • Grado Labs Inc. - Key offerings
  • SWOT
• 14.9 JVCKENWOOD Corp.
  • JVCKENWOOD Corp. - Overview
  • JVCKENWOOD Corp. - Business segments
  • JVCKENWOOD Corp. - Key news
  • JVCKENWOOD Corp. - Key offerings
  • JVCKENWOOD Corp. - Segment focus
  • SWOT
• 14.10 Koninklijke Philips NV
  • Koninklijke Philips NV - Overview
  • Koninklijke Philips NV - Business segments
  • Koninklijke Philips NV - Key news
  • Koninklijke Philips NV - Key offerings
  • Koninklijke Philips NV - Segment focus
  • SWOT
• 14.11 Logitech International SA
  • Logitech International SA - Overview
  • Logitech International SA - Business segments
  • Logitech International SA - Key news
  • Logitech International SA - Key offerings
  • Logitech International SA - Segment focus
  • SWOT
• 14.12 Matrics Inc.
  • Matrics Inc. - Overview
  • Matrics Inc. - Product / Service
  • Matrics Inc. - Key offerings
  • SWOT
• 14.13 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 14.14 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 14.15 Sennheiser Electronic GmbH and Co. KG
  • Sennheiser Electronic GmbH and Co. KG - Overview
  • Sennheiser Electronic GmbH and Co. KG - Product / Service
  • Sennheiser Electronic GmbH and Co. KG - Key news
  • Sennheiser Electronic GmbH and Co. KG - Key offerings
  • SWOT
• 14.16 Shure Inc.
  • Shure Inc. - Overview
  • Shure Inc. - Product / Service
  • Shure Inc. - Key offerings
  • SWOT
• 14.17 Skullcandy Inc.
  • Skullcandy Inc. - Overview
  • Skullcandy Inc. - Product / Service
  • Skullcandy Inc. - Key offerings
  • SWOT
• 14.18 Titan Co. Ltd.
  • Titan Co. Ltd. - Overview
  • Titan Co. Ltd. - Business segments
  • Titan Co. Ltd. - Key offerings
  • Titan Co. Ltd. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations