세계의 이어버드 : 시장 점유율과 순위, 전체 판매량 및 수요 예측(2025-2031년)

The global market for Earbuds was estimated to be worth US$ 42351 million in 2024 and is forecast to a readjusted size of US$ 75131 million by 2031 with a CAGR of 8.5% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Earbuds cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Earbuds are a type of lightweight, compact headphones designed to rest loosely at the entrance of the ear canal without forming an acoustic seal.

Market Size and Growth Drivers

Global growth is steady: The core growth engine is true wireless headphones (TWS), which dominate the market due to their portability and intelligent functions.

Product Form Changes

Wearing Method Diversification: The share of in-ear style has declined: In the first half of 2024, its proportion dropped to 30.8% (a year-on-year decrease of 6.4%)

Open-style/Semi-in-ear styles rise: The market size of OWS (open headphones) will exceed 27.14 billion yuan by 2031 (CAGR 7.8%), mainly due to health needs (no damage to the eardrum) and adaptation to sports scenarios.

Function Scenarios Segmentation

Sports Specialization: The penetration rate of bone conduction technology has increased (Shao Yin's market share is 35%), and anti-noise algorithms have become standard features;

Assistive Hearing Integration: Samsung Galaxy Buds, AirPods Pro have added environmental sound enhancement functions, supporting 20 decibel hearing compensation.

Risks and Challenges

Policy Compliance: The EU ERP new regulations require headphones to have a battery life of ≥ 8 hours, increasing production costs by 10%-15%;

Upstream Constraints: The production capacity of advanced process chips below 5nm is tight, and the shortage rate may reach 25% in 2025;

Homogenization Competition: The mid-to-low-end market is in a parameter competition, weakening brand premium capabilities.

In the next five years, the earbud market will present three main lines:

Technology: MEMS + AI chips reconfigure the acoustic architecture, and health functions become the second growth curve;

Scenarios: Specialized forms (OWS, bone conduction) are created for sports/office/assistive hearing needs;

Pattern: Headline brands monopolize high-end innovation, while emerging enterprises rely on vertical markets and supply chain efficiency.

This report aims to provide a comprehensive presentation of the global market for Earbuds, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Earbuds by region & country, by Type, and by Application.

The Earbuds market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Earbuds.

Market Segmentation

By Company

• Apple
• Samsung
• Sony
• GN(Jabra)
• Xiaomi
• OPPO
• QCY
• Boat
• EDIFIER
• Skullcandy
• Skybuds
• BOSE
• LGE
• HUAWEI
• BANG & OLUFSEN (B&O)
• JAYBIRD
• SENNHEISER
• ONKYO
• MOTOROLA
• EARIN
• MARS
• NUHEARA
• ERATO
• MAVIN
• CRAZYBABY
• PLANTRONICS
• NuForce
• ALTEC LANSING

Segment by Type

• Normal Earbuds
• Sound Control Earbuds

Segment by Application

• Consumer
• Healthcare

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Earbuds manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Earbuds in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Earbuds in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Earbuds Product Introduction
• 1.2 Global Earbuds Market Size Forecast
  • 1.2.1 Global Earbuds Sales Value (2020-2031)
  • 1.2.2 Global Earbuds Sales Volume (2020-2031)
  • 1.2.3 Global Earbuds Sales Price (2020-2031)
• 1.3 Earbuds Market Trends & Drivers
  • 1.3.1 Earbuds Industry Trends
  • 1.3.2 Earbuds Market Drivers & Opportunity
  • 1.3.3 Earbuds Market Challenges
  • 1.3.4 Earbuds Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Earbuds Players Revenue Ranking (2024)
• 2.2 Global Earbuds Revenue by Company (2020-2025)
• 2.3 Global Earbuds Players Sales Volume Ranking (2024)
• 2.4 Global Earbuds Sales Volume by Company Players (2020-2025)
• 2.5 Global Earbuds Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Earbuds Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Earbuds Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Earbuds
• 2.9 Earbuds Market Competitive Analysis
  • 2.9.1 Earbuds Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Earbuds Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Earbuds as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Normal Earbuds
  • 3.1.2 Sound Control Earbuds
• 3.2 Global Earbuds Sales Value by Type
  • 3.2.1 Global Earbuds Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Earbuds Sales Value, by Type (2020-2031)
  • 3.2.3 Global Earbuds Sales Value, by Type (%) (2020-2031)
• 3.3 Global Earbuds Sales Volume by Type
  • 3.3.1 Global Earbuds Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Earbuds Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Earbuds Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Earbuds Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Consumer
  • 4.1.2 Healthcare
• 4.2 Global Earbuds Sales Value by Application
  • 4.2.1 Global Earbuds Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Earbuds Sales Value, by Application (2020-2031)
  • 4.2.3 Global Earbuds Sales Value, by Application (%) (2020-2031)
• 4.3 Global Earbuds Sales Volume by Application
  • 4.3.1 Global Earbuds Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Earbuds Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Earbuds Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Earbuds Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Earbuds Sales Value by Region
  • 5.1.1 Global Earbuds Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Earbuds Sales Value by Region (2020-2025)
  • 5.1.3 Global Earbuds Sales Value by Region (2026-2031)
  • 5.1.4 Global Earbuds Sales Value by Region (%), (2020-2031)
• 5.2 Global Earbuds Sales Volume by Region
  • 5.2.1 Global Earbuds Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Earbuds Sales Volume by Region (2020-2025)
  • 5.2.3 Global Earbuds Sales Volume by Region (2026-2031)
  • 5.2.4 Global Earbuds Sales Volume by Region (%), (2020-2031)
• 5.3 Global Earbuds Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Earbuds Sales Value, 2020-2031
  • 5.4.2 North America Earbuds Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Earbuds Sales Value, 2020-2031
  • 5.5.2 Europe Earbuds Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Earbuds Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Earbuds Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Earbuds Sales Value, 2020-2031
  • 5.7.2 South America Earbuds Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Earbuds Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Earbuds Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Earbuds Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Earbuds Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Earbuds Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Earbuds Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Earbuds Sales Value, 2020-2031
  • 6.3.2 United States Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Earbuds Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Earbuds Sales Value, 2020-2031
  • 6.4.2 Europe Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Earbuds Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Earbuds Sales Value, 2020-2031
  • 6.5.2 China Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Earbuds Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Earbuds Sales Value, 2020-2031
  • 6.6.2 Japan Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Earbuds Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Earbuds Sales Value, 2020-2031
  • 6.7.2 South Korea Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Earbuds Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Earbuds Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Earbuds Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Earbuds Sales Value, 2020-2031
  • 6.9.2 India Earbuds Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Earbuds Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Apple
  • 7.1.1 Apple Company Information
  • 7.1.2 Apple Introduction and Business Overview
  • 7.1.3 Apple Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Apple Earbuds Product Offerings
  • 7.1.5 Apple Recent Development
• 7.2 Samsung
  • 7.2.1 Samsung Company Information
  • 7.2.2 Samsung Introduction and Business Overview
  • 7.2.3 Samsung Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Samsung Earbuds Product Offerings
  • 7.2.5 Samsung Recent Development
• 7.3 Sony
  • 7.3.1 Sony Company Information
  • 7.3.2 Sony Introduction and Business Overview
  • 7.3.3 Sony Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Sony Earbuds Product Offerings
  • 7.3.5 Sony Recent Development
• 7.4 GN(Jabra)
  • 7.4.1 GN(Jabra) Company Information
  • 7.4.2 GN(Jabra) Introduction and Business Overview
  • 7.4.3 GN(Jabra) Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 GN(Jabra) Earbuds Product Offerings
  • 7.4.5 GN(Jabra) Recent Development
• 7.5 Xiaomi
  • 7.5.1 Xiaomi Company Information
  • 7.5.2 Xiaomi Introduction and Business Overview
  • 7.5.3 Xiaomi Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Xiaomi Earbuds Product Offerings
  • 7.5.5 Xiaomi Recent Development
• 7.6 OPPO
  • 7.6.1 OPPO Company Information
  • 7.6.2 OPPO Introduction and Business Overview
  • 7.6.3 OPPO Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 OPPO Earbuds Product Offerings
  • 7.6.5 OPPO Recent Development
• 7.7 QCY
  • 7.7.1 QCY Company Information
  • 7.7.2 QCY Introduction and Business Overview
  • 7.7.3 QCY Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 QCY Earbuds Product Offerings
  • 7.7.5 QCY Recent Development
• 7.8 Boat
  • 7.8.1 Boat Company Information
  • 7.8.2 Boat Introduction and Business Overview
  • 7.8.3 Boat Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Boat Earbuds Product Offerings
  • 7.8.5 Boat Recent Development
• 7.9 EDIFIER
  • 7.9.1 EDIFIER Company Information
  • 7.9.2 EDIFIER Introduction and Business Overview
  • 7.9.3 EDIFIER Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 EDIFIER Earbuds Product Offerings
  • 7.9.5 EDIFIER Recent Development
• 7.10 Skullcandy
  • 7.10.1 Skullcandy Company Information
  • 7.10.2 Skullcandy Introduction and Business Overview
  • 7.10.3 Skullcandy Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Skullcandy Earbuds Product Offerings
  • 7.10.5 Skullcandy Recent Development
• 7.11 Skybuds
  • 7.11.1 Skybuds Company Information
  • 7.11.2 Skybuds Introduction and Business Overview
  • 7.11.3 Skybuds Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Skybuds Earbuds Product Offerings
  • 7.11.5 Skybuds Recent Development
• 7.12 BOSE
  • 7.12.1 BOSE Company Information
  • 7.12.2 BOSE Introduction and Business Overview
  • 7.12.3 BOSE Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 BOSE Earbuds Product Offerings
  • 7.12.5 BOSE Recent Development
• 7.13 LGE
  • 7.13.1 LGE Company Information
  • 7.13.2 LGE Introduction and Business Overview
  • 7.13.3 LGE Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 LGE Earbuds Product Offerings
  • 7.13.5 LGE Recent Development
• 7.14 HUAWEI
  • 7.14.1 HUAWEI Company Information
  • 7.14.2 HUAWEI Introduction and Business Overview
  • 7.14.3 HUAWEI Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 HUAWEI Earbuds Product Offerings
  • 7.14.5 HUAWEI Recent Development
• 7.15 BANG & OLUFSEN (B&O)
  • 7.15.1 BANG & OLUFSEN (B&O) Company Information
  • 7.15.2 BANG & OLUFSEN (B&O) Introduction and Business Overview
  • 7.15.3 BANG & OLUFSEN (B&O) Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 BANG & OLUFSEN (B&O) Earbuds Product Offerings
  • 7.15.5 BANG & OLUFSEN (B&O) Recent Development
• 7.16 JAYBIRD
  • 7.16.1 JAYBIRD Company Information
  • 7.16.2 JAYBIRD Introduction and Business Overview
  • 7.16.3 JAYBIRD Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 JAYBIRD Earbuds Product Offerings
  • 7.16.5 JAYBIRD Recent Development
• 7.17 SENNHEISER
  • 7.17.1 SENNHEISER Company Information
  • 7.17.2 SENNHEISER Introduction and Business Overview
  • 7.17.3 SENNHEISER Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 SENNHEISER Earbuds Product Offerings
  • 7.17.5 SENNHEISER Recent Development
• 7.18 ONKYO
  • 7.18.1 ONKYO Company Information
  • 7.18.2 ONKYO Introduction and Business Overview
  • 7.18.3 ONKYO Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.18.4 ONKYO Earbuds Product Offerings
  • 7.18.5 ONKYO Recent Development
• 7.19 MOTOROLA
  • 7.19.1 MOTOROLA Company Information
  • 7.19.2 MOTOROLA Introduction and Business Overview
  • 7.19.3 MOTOROLA Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.19.4 MOTOROLA Earbuds Product Offerings
  • 7.19.5 MOTOROLA Recent Development
• 7.20 EARIN
  • 7.20.1 EARIN Company Information
  • 7.20.2 EARIN Introduction and Business Overview
  • 7.20.3 EARIN Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.20.4 EARIN Earbuds Product Offerings
  • 7.20.5 EARIN Recent Development
• 7.21 MARS
  • 7.21.1 MARS Company Information
  • 7.21.2 MARS Introduction and Business Overview
  • 7.21.3 MARS Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.21.4 MARS Earbuds Product Offerings
  • 7.21.5 MARS Recent Development
• 7.22 NUHEARA
  • 7.22.1 NUHEARA Company Information
  • 7.22.2 NUHEARA Introduction and Business Overview
  • 7.22.3 NUHEARA Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.22.4 NUHEARA Earbuds Product Offerings
  • 7.22.5 NUHEARA Recent Development
• 7.23 ERATO
  • 7.23.1 ERATO Company Information
  • 7.23.2 ERATO Introduction and Business Overview
  • 7.23.3 ERATO Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.23.4 ERATO Earbuds Product Offerings
  • 7.23.5 ERATO Recent Development
• 7.24 MAVIN
  • 7.24.1 MAVIN Company Information
  • 7.24.2 MAVIN Introduction and Business Overview
  • 7.24.3 MAVIN Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.24.4 MAVIN Earbuds Product Offerings
  • 7.24.5 MAVIN Recent Development
• 7.25 CRAZYBABY
  • 7.25.1 CRAZYBABY Company Information
  • 7.25.2 CRAZYBABY Introduction and Business Overview
  • 7.25.3 CRAZYBABY Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.25.4 CRAZYBABY Earbuds Product Offerings
  • 7.25.5 CRAZYBABY Recent Development
• 7.26 PLANTRONICS
  • 7.26.1 PLANTRONICS Company Information
  • 7.26.2 PLANTRONICS Introduction and Business Overview
  • 7.26.3 PLANTRONICS Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.26.4 PLANTRONICS Earbuds Product Offerings
  • 7.26.5 PLANTRONICS Recent Development
• 7.27 NuForce
  • 7.27.1 NuForce Company Information
  • 7.27.2 NuForce Introduction and Business Overview
  • 7.27.3 NuForce Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.27.4 NuForce Earbuds Product Offerings
  • 7.27.5 NuForce Recent Development
• 7.28 ALTEC LANSING
  • 7.28.1 ALTEC LANSING Company Information
  • 7.28.2 ALTEC LANSING Introduction and Business Overview
  • 7.28.3 ALTEC LANSING Earbuds Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.28.4 ALTEC LANSING Earbuds Product Offerings
  • 7.28.5 ALTEC LANSING Recent Development

8 Industry Chain Analysis

• 8.1 Earbuds Industrial Chain
• 8.2 Earbuds Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Earbuds Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Earbuds Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer