세계의 스마트 TV 스틱 시장(2025-2029년)

The smart TV sticks market is forecasted to grow by USD 962.7 million during 2024-2029, accelerating at a CAGR of 9% during the forecast period. The report on the smart TV sticks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing smart home ecosystem, increased benefits of smart TV sticks, and advantages of OTT platforms over cable TV providers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's smart TV sticks market is segmented as below:

By Type

• Non-4K
• 4K and above

By Distribution Channel

• Offline
• Online

By Connectivity

• Wi-Fi
• Bluetooth
• Ethernet
• HDMI

By OS

• Android TV OS
• Roku OS
• Amazon fire TV OS
• Apple TV OS
• Linux-based OS

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the increasing penetration of smart TVs worldwide as one of the prime reasons driving the smart TV sticks market growth during the next few years. Also, enhanced gaming capabilities of smart TV sticks and rise of AI-powered content recommendations will lead to sizable demand in the market.

The report on the smart TV sticks market covers the following areas:

• Smart TV Sticks Market sizing
• Smart TV Sticks Market forecast
• Smart TV Sticks Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV sticks market vendors that include Actions Microelectronics Co. Ltd., Airtame, Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., Bharti Airtel Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Dish TV India Ltd., Geniatech Inc., Google LLC, Matricom, MECOOL, NVIDIA Corp., Roku Inc., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Topleo Technology Ltd., and Xiaomi Inc.. Also, the smart TV sticks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Connectivity
  • Executive Summary - Chart on Market Segmentation by OS
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Smart TV Sticks Market 2019 - 2023
  • Historic Market Size - Data Table on Global Smart TV Sticks Market 2019 - 2023 ($ million)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
• 5.4 Connectivity segment analysis 2019 - 2023
  • Historic Market Size - Connectivity Segment 2019 - 2023 ($ million)
• 5.5 OS segment analysis 2019 - 2023
  • Historic Market Size - OS Segment 2019 - 2023 ($ million)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Smart TV Sticks Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Non-4K - Market size and forecast 2024-2029
  • Chart on Non-4K - Market size and forecast 2024-2029 ($ million)
  • Data Table on Non-4K - Market size and forecast 2024-2029 ($ million)
  • Chart on Non-4K - Year-over-year growth 2024-2029 (%)
  • Data Table on Non-4K - Year-over-year growth 2024-2029 (%)
  • 4K and above - Market size and forecast 2024-2029
  • Chart on 4K and above - Market size and forecast 2024-2029 ($ million)
  • Data Table on 4K and above - Market size and forecast 2024-2029 ($ million)
  • Chart on 4K and above - Year-over-year growth 2024-2029 (%)
  • Data Table on 4K and above - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2024-2029
  • Chart on Offline - Market size and forecast 2024-2029 ($ million)
  • Data Table on Offline - Market size and forecast 2024-2029 ($ million)
  • Chart on Offline - Year-over-year growth 2024-2029 (%)
  • Data Table on Offline - Year-over-year growth 2024-2029 (%)
• 9.4 Online - Market size and forecast 2024-2029
  • Chart on Online - Market size and forecast 2024-2029 ($ million)
  • Data Table on Online - Market size and forecast 2024-2029 ($ million)
  • Chart on Online - Year-over-year growth 2024-2029 (%)
  • Data Table on Online - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Connectivity

• 10.1 Market segments
  • Chart on Connectivity - Market share 2024-2029 (%)
  • Data Table on Connectivity - Market share 2024-2029 (%)
• 10.2 Comparison by Connectivity
  • Chart on Comparison by Connectivity
  • Data Table on Comparison by Connectivity
• 10.3 Wi-Fi - Market size and forecast 2024-2029
  • Chart on Wi-Fi - Market size and forecast 2024-2029 ($ million)
  • Data Table on Wi-Fi - Market size and forecast 2024-2029 ($ million)
  • Chart on Wi-Fi - Year-over-year growth 2024-2029 (%)
  • Data Table on Wi-Fi - Year-over-year growth 2024-2029 (%)
• 10.4 Bluetooth - Market size and forecast 2024-2029
  • Chart on Bluetooth - Market size and forecast 2024-2029 ($ million)
  • Data Table on Bluetooth - Market size and forecast 2024-2029 ($ million)
  • Chart on Bluetooth - Year-over-year growth 2024-2029 (%)
  • Data Table on Bluetooth - Year-over-year growth 2024-2029 (%)
• 10.5 Ethernet - Market size and forecast 2024-2029
  • Chart on Ethernet - Market size and forecast 2024-2029 ($ million)
  • Data Table on Ethernet - Market size and forecast 2024-2029 ($ million)
  • Chart on Ethernet - Year-over-year growth 2024-2029 (%)
  • Data Table on Ethernet - Year-over-year growth 2024-2029 (%)
• 10.6 HDMI - Market size and forecast 2024-2029
  • Chart on HDMI - Market size and forecast 2024-2029 ($ million)
  • Data Table on HDMI - Market size and forecast 2024-2029 ($ million)
  • Chart on HDMI - Year-over-year growth 2024-2029 (%)
  • Data Table on HDMI - Year-over-year growth 2024-2029 (%)
• 10.7 Market opportunity by Connectivity
  • Market opportunity by Connectivity ($ million)
  • Data Table on Market opportunity by Connectivity ($ million)

11 Market Segmentation by OS

• 11.1 Market segments
  • Chart on OS - Market share 2024-2029 (%)
  • Data Table on OS - Market share 2024-2029 (%)
• 11.2 Comparison by OS
  • Chart on Comparison by OS
  • Data Table on Comparison by OS
• 11.3 Android TV OS - Market size and forecast 2024-2029
  • Chart on Android TV OS - Market size and forecast 2024-2029 ($ million)
  • Data Table on Android TV OS - Market size and forecast 2024-2029 ($ million)
  • Chart on Android TV OS - Year-over-year growth 2024-2029 (%)
  • Data Table on Android TV OS - Year-over-year growth 2024-2029 (%)
• 11.4 Roku OS - Market size and forecast 2024-2029
  • Chart on Roku OS - Market size and forecast 2024-2029 ($ million)
  • Data Table on Roku OS - Market size and forecast 2024-2029 ($ million)
  • Chart on Roku OS - Year-over-year growth 2024-2029 (%)
  • Data Table on Roku OS - Year-over-year growth 2024-2029 (%)
• 11.5 Amazon fire TV OS - Market size and forecast 2024-2029
  • Chart on Amazon fire TV OS - Market size and forecast 2024-2029 ($ million)
  • Data Table on Amazon fire TV OS - Market size and forecast 2024-2029 ($ million)
  • Chart on Amazon fire TV OS - Year-over-year growth 2024-2029 (%)
  • Data Table on Amazon fire TV OS - Year-over-year growth 2024-2029 (%)
• 11.6 Apple tv OS - Market size and forecast 2024-2029
  • Chart on Apple tv OS - Market size and forecast 2024-2029 ($ million)
  • Data Table on Apple tv OS - Market size and forecast 2024-2029 ($ million)
  • Chart on Apple tv OS - Year-over-year growth 2024-2029 (%)
  • Data Table on Apple tv OS - Year-over-year growth 2024-2029 (%)
• 11.7 Linux-based OS - Market size and forecast 2024-2029
  • Chart on Linux-based OS - Market size and forecast 2024-2029 ($ million)
  • Data Table on Linux-based OS - Market size and forecast 2024-2029 ($ million)
  • Chart on Linux-based OS - Year-over-year growth 2024-2029 (%)
  • Data Table on Linux-based OS - Year-over-year growth 2024-2029 (%)
• 11.8 Market opportunity by OS
  • Market opportunity by OS ($ million)
  • Data Table on Market opportunity by OS ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.12 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 13.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Actions Microelectronics Co. Ltd.
  • Actions Microelectronics Co. Ltd. - Overview
  • Actions Microelectronics Co. Ltd. - Product / Service
  • Actions Microelectronics Co. Ltd. - Key offerings
  • SWOT
• 16.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 16.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 16.7 ASUSTeK Computer Inc.
  • ASUSTeK Computer Inc. - Overview
  • ASUSTeK Computer Inc. - Product / Service
  • ASUSTeK Computer Inc. - Key news
  • ASUSTeK Computer Inc. - Key offerings
  • SWOT
• 16.8 Bharti Airtel Ltd.
  • Bharti Airtel Ltd. - Overview
  • Bharti Airtel Ltd. - Business segments
  • Bharti Airtel Ltd. - Key news
  • Bharti Airtel Ltd. - Key offerings
  • Bharti Airtel Ltd. - Segment focus
  • SWOT
• 16.9 CloudWalker Streaming Technologies Pvt. Ltd.
  • CloudWalker Streaming Technologies Pvt. Ltd. - Overview
  • CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
  • CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings
  • SWOT
• 16.10 Dish TV India Ltd.
  • Dish TV India Ltd. - Overview
  • Dish TV India Ltd. - Product / Service
  • Dish TV India Ltd. - Key offerings
  • SWOT
• 16.11 Geniatech Inc.
  • Geniatech Inc. - Overview
  • Geniatech Inc. - Product / Service
  • Geniatech Inc. - Key offerings
  • SWOT
• 16.12 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key news
  • Google LLC - Key offerings
  • SWOT
• 16.13 Matricom
  • Matricom - Overview
  • Matricom - Product / Service
  • Matricom - Key offerings
  • SWOT
• 16.14 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 16.15 Roku Inc.
  • Roku Inc. - Overview
  • Roku Inc. - Business segments
  • Roku Inc. - Key offerings
  • Roku Inc. - Segment focus
  • SWOT
• 16.16 Shenzhen Rikomagic Tech Corp. Ltd.
  • Shenzhen Rikomagic Tech Corp. Ltd. - Overview
  • Shenzhen Rikomagic Tech Corp. Ltd. - Product / Service
  • Shenzhen Rikomagic Tech Corp. Ltd. - Key offerings
  • SWOT
• 16.17 Shenzhen Tomato Technology Co. Ltd.
  • Shenzhen Tomato Technology Co. Ltd. - Overview
  • Shenzhen Tomato Technology Co. Ltd. - Product / Service
  • Shenzhen Tomato Technology Co. Ltd. - Key offerings
  • SWOT
• 16.18 Xiaomi Inc.
  • Xiaomi Inc. - Overview
  • Xiaomi Inc. - Business segments
  • Xiaomi Inc. - Key news
  • Xiaomi Inc. - Key offerings
  • Xiaomi Inc. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations