세계의 ATV 및 UTV 시장(2025-2029년)

The ATV and UTV market is forecasted to grow by USD 6153 million during 2024-2029, accelerating at a CAGR of 8.5% during the forecast period. The report on the ATV and UTV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing trend toward adventurous sporting, rising demand for ATVs and UTVs, and rising usage of ATVs and UTVs in agriculture and farm operations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's ATV and UTV market is segmented as below:

By Fuel Type

• Gasoline powered
• Diesel powered
• Electric powered
• Solar powered

By Application

• Sports
• Utility
• Others

By Vehicle Type

• UTV
• ATV

By Product Type

• 400 CC to 800 CC
• Less than 400 CC
• More than 800 CC

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the growing automation in atvs and utvs as one of the prime reasons driving the ATV and utv market growth during the next few years. Also, increasing product launches and increasing marketing initiatives associated with atvs and utvs will lead to sizable demand in the market.

The report on the ATV and UTV market covers the following areas:

• ATV And UTV Market sizing
• ATV And UTV Market forecast
• ATV And UTV Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ATV and utv market vendors that include Bombardier Recreational Products Inc., Deere and Co., HISUN Motors Corp., Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Kayo USA, Kubota Corp., Kymco, Nebula Automotive Pvt. Ltd., Polaris Inc., Suzuki Motor Corp., Taiwan Golden Bee Co. Ltd., Tao Motor Inc., Textron Inc., TOMCAR, Yamaha Motor Co. Ltd., and Zhejiang CfMoto Power Co. Ltd.. Also, the ATV and UTV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Fuel Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Vehicle Type
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global ATV And UTV Market 2019 - 2023
  • Historic Market Size - Data Table on Global ATV And UTV Market 2019 - 2023 ($ million)
• 5.2 Fuel Type segment analysis 2019 - 2023
  • Historic Market Size - Fuel Type Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 Vehicle Type segment analysis 2019 - 2023
  • Historic Market Size - Vehicle Type Segment 2019 - 2023 ($ million)
• 5.5 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global ATV and UTV Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Fuel Type

• 8.1 Market segments
  • Chart on Fuel Type - Market share 2024-2029 (%)
  • Data Table on Fuel Type - Market share 2024-2029 (%)
• 8.2 Comparison by Fuel Type
  • Chart on Comparison by Fuel Type
  • Data Table on Comparison by Fuel Type
• 8.3 Gasoline powered - Market size and forecast 2024-2029
  • Chart on Gasoline powered - Market size and forecast 2024-2029 ($ million)
  • Data Table on Gasoline powered - Market size and forecast 2024-2029 ($ million)
  • Chart on Gasoline powered - Year-over-year growth 2024-2029 (%)
  • Data Table on Gasoline powered - Year-over-year growth 2024-2029 (%)
• 8.4 Diesel powered - Market size and forecast 2024-2029
  • Chart on Diesel powered - Market size and forecast 2024-2029 ($ million)
  • Data Table on Diesel powered - Market size and forecast 2024-2029 ($ million)
  • Chart on Diesel powered - Year-over-year growth 2024-2029 (%)
  • Data Table on Diesel powered - Year-over-year growth 2024-2029 (%)
• 8.5 Electric powered - Market size and forecast 2024-2029
  • Chart on Electric powered - Market size and forecast 2024-2029 ($ million)
  • Data Table on Electric powered - Market size and forecast 2024-2029 ($ million)
  • Chart on Electric powered - Year-over-year growth 2024-2029 (%)
  • Data Table on Electric powered - Year-over-year growth 2024-2029 (%)
• 8.6 Solar powered - Market size and forecast 2024-2029
  • Chart on Solar powered - Market size and forecast 2024-2029 ($ million)
  • Data Table on Solar powered - Market size and forecast 2024-2029 ($ million)
  • Chart on Solar powered - Year-over-year growth 2024-2029 (%)
  • Data Table on Solar powered - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Fuel Type
  • Market opportunity by Fuel Type ($ million)
  • Data Table on Market opportunity by Fuel Type ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Sports - Market size and forecast 2024-2029
  • Chart on Sports - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sports - Market size and forecast 2024-2029 ($ million)
  • Chart on Sports - Year-over-year growth 2024-2029 (%)
  • Data Table on Sports - Year-over-year growth 2024-2029 (%)
• 9.4 Utility - Market size and forecast 2024-2029
  • Chart on Utility - Market size and forecast 2024-2029 ($ million)
  • Data Table on Utility - Market size and forecast 2024-2029 ($ million)
  • Chart on Utility - Year-over-year growth 2024-2029 (%)
  • Data Table on Utility - Year-over-year growth 2024-2029 (%)
• 9.5 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

10 Market Segmentation by Vehicle Type

• 10.1 Market segments
  • Chart on Vehicle Type - Market share 2024-2029 (%)
  • Data Table on Vehicle Type - Market share 2024-2029 (%)
• 10.2 Comparison by Vehicle Type
  • Chart on Comparison by Vehicle Type
  • Data Table on Comparison by Vehicle Type
• 10.3 UTV - Market size and forecast 2024-2029
  • Chart on UTV - Market size and forecast 2024-2029 ($ million)
  • Data Table on UTV - Market size and forecast 2024-2029 ($ million)
  • Chart on UTV - Year-over-year growth 2024-2029 (%)
  • Data Table on UTV - Year-over-year growth 2024-2029 (%)
• 10.4 ATV - Market size and forecast 2024-2029
  • Chart on ATV - Market size and forecast 2024-2029 ($ million)
  • Data Table on ATV - Market size and forecast 2024-2029 ($ million)
  • Chart on ATV - Year-over-year growth 2024-2029 (%)
  • Data Table on ATV - Year-over-year growth 2024-2029 (%)
• 10.5 Market opportunity by Vehicle Type
  • Market opportunity by Vehicle Type ($ million)
  • Data Table on Market opportunity by Vehicle Type ($ million)

11 Market Segmentation by Product Type

• 11.1 Market segments
  • Chart on Product Type - Market share 2024-2029 (%)
  • Data Table on Product Type - Market share 2024-2029 (%)
• 11.2 Comparison by Product Type
  • Chart on Comparison by Product Type
  • Data Table on Comparison by Product Type
  • 400 CC to 800 CC - Market size and forecast 2024-2029
  • Chart on 400 CC to 800 CC - Market size and forecast 2024-2029 ($ million)
  • Data Table on 400 CC to 800 CC - Market size and forecast 2024-2029 ($ million)
  • Chart on 400 CC to 800 CC - Year-over-year growth 2024-2029 (%)
  • Data Table on 400 CC to 800 CC - Year-over-year growth 2024-2029 (%)
• 11.4 Less than 400 CC - Market size and forecast 2024-2029
  • Chart on Less than 400 CC - Market size and forecast 2024-2029 ($ million)
  • Data Table on Less than 400 CC - Market size and forecast 2024-2029 ($ million)
  • Chart on Less than 400 CC - Year-over-year growth 2024-2029 (%)
  • Data Table on Less than 400 CC - Year-over-year growth 2024-2029 (%)
• 11.5 More than 800 CC - Market size and forecast 2024-2029
  • Chart on More than 800 CC - Market size and forecast 2024-2029 ($ million)
  • Data Table on More than 800 CC - Market size and forecast 2024-2029 ($ million)
  • Chart on More than 800 CC - Year-over-year growth 2024-2029 (%)
  • Data Table on More than 800 CC - Year-over-year growth 2024-2029 (%)
• 11.6 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)
  • Data Table on Market opportunity by Product Type ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.11 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.12 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.14 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 13.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.16 South Africa - Market size and forecast 2024-2029
  • Chart on South Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on South Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on South Africa - Year-over-year growth 2024-2029 (%)
• 13.17 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Bombardier Recreational Products Inc.
  • Bombardier Recreational Products Inc. - Overview
  • Bombardier Recreational Products Inc. - Business segments
  • Bombardier Recreational Products Inc. - Key offerings
  • Bombardier Recreational Products Inc. - Segment focus
  • SWOT
• 16.5 Deere and Co.
  • Deere and Co. - Overview
  • Deere and Co. - Business segments
  • Deere and Co. - Key news
  • Deere and Co. - Key offerings
  • Deere and Co. - Segment focus
  • SWOT
• 16.6 HISUN Motors Corp.
  • HISUN Motors Corp. - Overview
  • HISUN Motors Corp. - Product / Service
  • HISUN Motors Corp. - Key offerings
  • SWOT
• 16.7 Honda Motor Co. Ltd.
  • Honda Motor Co. Ltd. - Overview
  • Honda Motor Co. Ltd. - Business segments
  • Honda Motor Co. Ltd. - Key news
  • Honda Motor Co. Ltd. - Key offerings
  • Honda Motor Co. Ltd. - Segment focus
  • SWOT
• 16.8 Kawasaki Heavy Industries Ltd.
  • Kawasaki Heavy Industries Ltd. - Overview
  • Kawasaki Heavy Industries Ltd. - Business segments
  • Kawasaki Heavy Industries Ltd. - Key offerings
  • Kawasaki Heavy Industries Ltd. - Segment focus
  • SWOT
• 16.9 Kubota Corp.
  • Kubota Corp. - Overview
  • Kubota Corp. - Business segments
  • Kubota Corp. - Key offerings
  • Kubota Corp. - Segment focus
  • SWOT
• 16.10 Kymco
  • Kymco - Overview
  • Kymco - Product / Service
  • Kymco - Key offerings
  • SWOT
• 16.11 Nebula Automotive Pvt. Ltd.
  • Nebula Automotive Pvt. Ltd. - Overview
  • Nebula Automotive Pvt. Ltd. - Product / Service
  • Nebula Automotive Pvt. Ltd. - Key offerings
  • SWOT
• 16.12 Polaris Inc.
  • Polaris Inc. - Overview
  • Polaris Inc. - Business segments
  • Polaris Inc. - Key news
  • Polaris Inc. - Key offerings
  • Polaris Inc. - Segment focus
  • SWOT
• 16.13 Suzuki Motor Corp.
  • Suzuki Motor Corp. - Overview
  • Suzuki Motor Corp. - Business segments
  • Suzuki Motor Corp. - Key offerings
  • Suzuki Motor Corp. - Segment focus
  • SWOT
• 16.14 Taiwan Golden Bee Co. Ltd.
  • Taiwan Golden Bee Co. Ltd. - Overview
  • Taiwan Golden Bee Co. Ltd. - Product / Service
  • Taiwan Golden Bee Co. Ltd. - Key offerings
  • SWOT
• 16.15 Tao Motor Inc.
  • Tao Motor Inc. - Overview
  • Tao Motor Inc. - Product / Service
  • Tao Motor Inc. - Key offerings
  • SWOT
• 16.16 Textron Inc.
  • Textron Inc. - Overview
  • Textron Inc. - Business segments
  • Textron Inc. - Key offerings
  • Textron Inc. - Segment focus
  • SWOT
• 16.17 Yamaha Motor Co. Ltd.
  • Yamaha Motor Co. Ltd. - Overview
  • Yamaha Motor Co. Ltd. - Business segments
  • Yamaha Motor Co. Ltd. - Key offerings
  • Yamaha Motor Co. Ltd. - Segment focus
  • SWOT
• 16.18 Zhejiang CfMoto Power Co. Ltd.
  • Zhejiang CfMoto Power Co. Ltd. - Overview
  • Zhejiang CfMoto Power Co. Ltd. - Product / Service
  • Zhejiang CfMoto Power Co. Ltd. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations