세계의 플레이아웃 자동화 시장(2025-2029년)

The playout automation market is forecasted to grow by USD 4579.8 mn during 2024-2029, accelerating at a CAGR of 24.2% during the forecast period. The report on the playout automation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising need for multilingual playout, mandatory digitalization of cable tv, and high presence of multichannel video program distributors.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's playout automation market is segmented as below:

By End-user

• International broadcasters
• National broadcasters

By Genre

• Sports
• News
• Entertainment
• Cartoon and learning
• Lifestyle and knowledge

By Channel

• Single channel
• Multiple channel
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the high popularity of cloud-based ott channel as one of the prime reasons driving the playout automation market growth during the next few years. Also, reluctance of customers to spend on vod services and scope for technological evolution will lead to sizable demand in the market.

The report on the playout automation market covers the following areas:

• Playout Automation Market sizing
• Playout Automation Market forecast
• Playout Automation Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading playout automation market vendors that include 305broadcast, Amagi Corp., Aveco sro, Avid Technology Inc., Avmeda LLC, Axel Technology srl, Belden Inc., BroadStream Solutions Inc., Cinegy LLC, Dalet SA, Evertz Technologies Ltd., HARDATA, Harmonic Inc., iHeartMedia Inc., Imagine Communications Corp., NVerzion Inc., Pebble Beach Systems Group plc, SI Media srl, Sony Group Corp., and wTVision. Also, the playout automation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Genre
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Playout Automation Market 2019 - 2023
  • Historic Market Size - Data Table on Global Playout Automation Market 2019 - 2023 ($ million)
• 5.2 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.3 Genre segment analysis 2019 - 2023
  • Historic Market Size - Genre Segment 2019 - 2023 ($ million)
• 5.4 Channel segment analysis 2019 - 2023
  • Historic Market Size - Channel Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Playout Automation Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 International broadcasters - Market size and forecast 2024-2029
  • Chart on International broadcasters - Market size and forecast 2024-2029 ($ million)
  • Data Table on International broadcasters - Market size and forecast 2024-2029 ($ million)
  • Chart on International broadcasters - Year-over-year growth 2024-2029 (%)
  • Data Table on International broadcasters - Year-over-year growth 2024-2029 (%)
• 8.4 National broadcasters - Market size and forecast 2024-2029
  • Chart on National broadcasters - Market size and forecast 2024-2029 ($ million)
  • Data Table on National broadcasters - Market size and forecast 2024-2029 ($ million)
  • Chart on National broadcasters - Year-over-year growth 2024-2029 (%)
  • Data Table on National broadcasters - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Genre

• 9.1 Market segments
  • Chart on Genre - Market share 2024-2029 (%)
  • Data Table on Genre - Market share 2024-2029 (%)
• 9.2 Comparison by Genre
  • Chart on Comparison by Genre
  • Data Table on Comparison by Genre
• 9.3 Sports - Market size and forecast 2024-2029
  • Chart on Sports - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sports - Market size and forecast 2024-2029 ($ million)
  • Chart on Sports - Year-over-year growth 2024-2029 (%)
  • Data Table on Sports - Year-over-year growth 2024-2029 (%)
• 9.4 News - Market size and forecast 2024-2029
  • Chart on News - Market size and forecast 2024-2029 ($ million)
  • Data Table on News - Market size and forecast 2024-2029 ($ million)
  • Chart on News - Year-over-year growth 2024-2029 (%)
  • Data Table on News - Year-over-year growth 2024-2029 (%)
• 9.5 Entertainment - Market size and forecast 2024-2029
  • Chart on Entertainment - Market size and forecast 2024-2029 ($ million)
  • Data Table on Entertainment - Market size and forecast 2024-2029 ($ million)
  • Chart on Entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
• 9.6 Cartoon and learning - Market size and forecast 2024-2029
  • Chart on Cartoon and learning - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cartoon and learning - Market size and forecast 2024-2029 ($ million)
  • Chart on Cartoon and learning - Year-over-year growth 2024-2029 (%)
  • Data Table on Cartoon and learning - Year-over-year growth 2024-2029 (%)
• 9.7 Lifestyle and knowledge - Market size and forecast 2024-2029
  • Chart on Lifestyle and knowledge - Market size and forecast 2024-2029 ($ million)
  • Data Table on Lifestyle and knowledge - Market size and forecast 2024-2029 ($ million)
  • Chart on Lifestyle and knowledge - Year-over-year growth 2024-2029 (%)
  • Data Table on Lifestyle and knowledge - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Genre
  • Market opportunity by Genre ($ million)
  • Data Table on Market opportunity by Genre ($ million)

10 Market Segmentation by Channel

• 10.1 Market segments
  • Chart on Channel - Market share 2024-2029 (%)
  • Data Table on Channel - Market share 2024-2029 (%)
• 10.2 Comparison by Channel
  • Chart on Comparison by Channel
  • Data Table on Comparison by Channel
• 10.3 Single channel - Market size and forecast 2024-2029
  • Chart on Single channel - Market size and forecast 2024-2029 ($ million)
  • Data Table on Single channel - Market size and forecast 2024-2029 ($ million)
  • Chart on Single channel - Year-over-year growth 2024-2029 (%)
  • Data Table on Single channel - Year-over-year growth 2024-2029 (%)
• 10.4 Multiple channel - Market size and forecast 2024-2029
  • Chart on Multiple channel - Market size and forecast 2024-2029 ($ million)
  • Data Table on Multiple channel - Market size and forecast 2024-2029 ($ million)
  • Chart on Multiple channel - Year-over-year growth 2024-2029 (%)
  • Data Table on Multiple channel - Year-over-year growth 2024-2029 (%)
• 10.5 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.6 Market opportunity by Channel
  • Market opportunity by Channel ($ million)
  • Data Table on Market opportunity by Channel ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 Russia - Market size and forecast 2024-2029
  • Chart on Russia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Russia - Market size and forecast 2024-2029 ($ million)
  • Chart on Russia - Year-over-year growth 2024-2029 (%)
  • Data Table on Russia - Year-over-year growth 2024-2029 (%)
• 12.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.13 Mexico - Market size and forecast 2024-2029
  • Chart on Mexico - Market size and forecast 2024-2029 ($ million)
  • Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
  • Chart on Mexico - Year-over-year growth 2024-2029 (%)
  • Data Table on Mexico - Year-over-year growth 2024-2029 (%)
• 12.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.15 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.17 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Avid Technology Inc.
  • Avid Technology Inc. - Overview
  • Avid Technology Inc. - Product / Service
  • Avid Technology Inc. - Key offerings
  • SWOT
• 15.5 Avmeda LLC
  • Avmeda LLC - Overview
  • Avmeda LLC - Product / Service
  • Avmeda LLC - Key offerings
  • SWOT
• 15.6 Belden Inc.
  • Belden Inc. - Overview
  • Belden Inc. - Business segments
  • Belden Inc. - Key news
  • Belden Inc. - Key offerings
  • Belden Inc. - Segment focus
  • SWOT
• 15.7 Cinegy LLC
  • Cinegy LLC - Overview
  • Cinegy LLC - Product / Service
  • Cinegy LLC - Key offerings
  • SWOT
• 15.8 Dalet SA
  • Dalet SA - Overview
  • Dalet SA - Product / Service
  • Dalet SA - Key offerings
  • SWOT
• 15.9 Evertz Technologies Ltd.
  • Evertz Technologies Ltd. - Overview
  • Evertz Technologies Ltd. - Product / Service
  • Evertz Technologies Ltd. - Key offerings
  • SWOT
• 15.10 HARDATA
  • HARDATA - Overview
  • HARDATA - Product / Service
  • HARDATA - Key offerings
  • SWOT
• 15.11 Harmonic Inc.
  • Harmonic Inc. - Overview
  • Harmonic Inc. - Business segments
  • Harmonic Inc. - Key offerings
  • Harmonic Inc. - Segment focus
  • SWOT
• 15.12 iHeartMedia Inc.
  • iHeartMedia Inc. - Overview
  • iHeartMedia Inc. - Business segments
  • iHeartMedia Inc. - Key offerings
  • iHeartMedia Inc. - Segment focus
  • SWOT
• 15.13 Imagine Communications Corp.
  • Imagine Communications Corp. - Overview
  • Imagine Communications Corp. - Product / Service
  • Imagine Communications Corp. - Key offerings
  • SWOT
• 15.14 NVerzion Inc.
  • NVerzion Inc. - Overview
  • NVerzion Inc. - Product / Service
  • NVerzion Inc. - Key offerings
  • SWOT
• 15.15 Pebble Beach Systems Group plc
  • Pebble Beach Systems Group plc - Overview
  • Pebble Beach Systems Group plc - Business segments
  • Pebble Beach Systems Group plc - Key offerings
  • Pebble Beach Systems Group plc - Segment focus
  • SWOT
• 15.16 SI Media srl
  • SI Media srl - Overview
  • SI Media srl - Product / Service
  • SI Media srl - Key offerings
  • SWOT
• 15.17 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 15.18 wTVision
  • wTVision - Overview
  • wTVision - Product / Service
  • wTVision - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations