시장보고서
상품코드
1911024

고객 참여 솔루션 시장(2026-2030년)

Global Customer Engagement Solutions Market 2026-2030

발행일: | 리서치사: TechNavio | 페이지 정보: 영문 290 Pages | 배송안내 : 즉시배송

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 고객 참여 솔루션 시장은 2025년부터 2030년까지 177억 3,370만 달러 증가하고, 예측 기간 동안 CAGR은 11.9%로 예측됩니다.

세계의 고객 참여 솔루션 시장에 관한 종합적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제 및 약 25개 벤더 분석을 제공합니다.

본 보고서는 현재 시장 상황, 최신 동향 및 촉진요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 이커머스 비즈니스 모델 채택 확대, 고객 서비스의 중요성 증대, 인공지능과 고객 참여 솔루션의 통합이 시장을 주도하고 있습니다.

이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보를 객관적으로 조합하여 진행되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.

시장 범위
기준 연도 2026년
종료 연도 2030년
예측 기간 2026-2030년
성장 모멘텀 가속
전년비 2026년 11.1%
CAGR 11.9%
증가액 177억 3,370만 달러

이 보고서는 향후 몇 년 동안 세계 고객 참여 솔루션 시장의 성장을 주도할 주요 요인 중 하나로 사회적 연결에 대한 수요 증가를 꼽았습니다. 또한 고객 인게이지먼트 솔루션에 분석 기능이 통합되고, 스마트폰 보급률과 인터넷 사용의 확대는 시장에서 상당한 수요를 창출할 것으로 예상됩니다.

목차

제1장 주요 요약

  • 시장 개요

제2장 Technavio 분석

  • 가격·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
  • 인풋의 중요성과 차별화 요인
  • 혼란 요인
  • 성장 촉진요인과 과제의 영향

제3장 시장 구도

  • 시장 생태계
  • 시장 특징
  • 밸류체인 분석

제4장 시장 규모

  • 시장 정의
  • 시장 부문 분석
  • 시장 규모 2025
  • 시장 전망 2025-2030

제5장 시장 규모 실적

  • 세계의 고객 참여 솔루션 시장 2020-2024
  • 구성요소별 부문 분석 2020-2024
  • 전개별 부문 분석 2020-2024
  • 조직 규모별 부문 분석 2020-2024
  • 지역별 부문 분석 2020-2024
  • 국가별 부문 분석 2020-2024

제6장 정성 분석

  • AI의 영향 : 세계의 고객 참여 솔루션 시장

제7장 Five Forces 분석

  • Five Forces 요약
  • 구매자의 교섭력
  • 공급 기업의 교섭력
  • 신규 참여업체의 위협
  • 대체품의 위협
  • 경쟁의 위협
  • 시장 상황

제8장 시장 세분화 : 구성요소별

  • 시장 부문
  • 비교 : 구성요소별
  • 솔루션 : 시장 규모와 예측 2025-2030
  • 서비스 : 시장 규모와 예측 2025-2030
  • 시장 기회 : 구성요소별

제9장 시장 세분화 : 전개별

  • 시장 부문
  • 비교 : 전개별
  • 클라우드 : 시장 규모와 예측 2025-2030
  • 온프레미스 : 시장 규모와 예측 2025-2030
  • 시장 기회 : 전개별

제10장 시장 세분화 : 조직 규모별

  • 시장 부문
  • 비교 : 조직 규모별
  • 대기업 : 시장 규모와 예측 2025-2030
  • 중소기업 : 시장 규모와 예측 2025-2030
  • 시장 기회 : 조직 규모별

제11장 고객 상황

  • 고객 상황 개요

제12장 지역별 상황

  • 지역별 세분화
  • 지역별 비교
  • 북미 : 시장 규모와 예측 2025-2030
  • 유럽 : 시장 규모와 예측 2025-2030
  • 아시아태평양 : 시장 규모와 예측 2025-2030
  • 중동 및 아프리카 : 시장 규모와 예측 2025-2030
  • 남미 : 시장 규모와 예측 2025-2030
  • 시장 기회 : 지역별

제13장 촉진요인, 과제 및 기회

  • 시장 성장 촉진요인
  • 시장 과제
  • 성장 촉진요인과 과제의 영향
  • 시장 기회

제14장 경쟁 구도

  • 개요
  • 경쟁 구도
  • 혼란 상황
  • 업계 리스크

제15장 경쟁 분석

  • 기업 개요
  • 기업 순위 지표
  • 기업의 시장 포지셔닝
  • Adobe Inc.
  • Aspect Software Inc.
  • Avaya LLC
  • Cisco Systems Inc.
  • Five9 Inc.
  • Genesys Telecom Lab Inc.
  • Infobip Ltd.
  • Intercom Inc.
  • Microsoft Corp.
  • Mitel Networks Corp.
  • NICE Ltd.
  • Oracle Corp.
  • Pegasystems Inc.
  • Salesforce Inc.
  • SAP SE

제16장 부록

KSM 26.01.28

The global customer engagement solutions market is forecasted to grow by USD 17733.7 mn during 2025-2030, accelerating at a CAGR of 11.9% during the forecast period. The report on the global customer engagement solutions market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of e-commerce business models, increasing importance of customer services, integration of artificial intelligence with customer engagement solutions.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2026
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202611.1%
CAGR11.9%
Incremental Value$17733.7 mn

Technavio's global customer engagement solutions market is segmented as below:

By Component

  • Solutions
  • Services

By Deployment

  • Cloud
  • On-premises

By Organization Size

  • Large enterprises
  • SMEs

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Rest of World (ROW)

This study identifies the rise in demand for social connectivity as one of the prime reasons driving the global customer engagement solutions market growth during the next few years. Also, integration of analytics into customer engagement solutions and growth in smartphone penetration and internet usage will lead to sizable demand in the market.

The report on the global customer engagement solutions market covers the following areas:

  • Global customer engagement solutions market sizing
  • Global customer engagement solutions market forecast
  • Global customer engagement solutions market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global customer engagement solutions market vendors that include Adobe Inc., Aspect Software Inc., Avaya LLC, Cisco Systems Inc., Five9 Inc., Genesys Telecom Lab Inc., Infobip Ltd., Intercom Inc., Microsoft Corp., Mitel Networks Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Salesforce Inc., SAP SE, ServiceNow Inc., Sprinklr Inc., Twilio Inc., Verint Systems Inc., Zendesk Inc.. Also, the global customer engagement solutions market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Component
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Market Segmentation by Organization Size
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Chart on Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Chart on Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Chart on Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

  • 3.1 Market ecosystem
    • Chart on Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Chart on Market characteristics analysis
  • 3.3 Value chain analysis
    • Chart on Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Data Table on Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030
    • Chart on Global - Market size and forecast 2025-2030 ($ million)
    • Data Table on Global - Market size and forecast 2025-2030 ($ million)
    • Chart on Global Market: Year-over-year growth 2025-2030 (%)
    • Data Table on Global Market: Year-over-year growth 2025-2030 (%)

5 Historic Market Size

  • 5.1 Global Customer Engagement Solutions Market 2020 - 2024
    • Historic Market Size - Data Table on Global Customer Engagement Solutions Market 2020 - 2024 ($ million)
  • 5.2 Component segment analysis 2020 - 2024
    • Historic Market Size - Component Segment 2020 - 2024 ($ million)
  • 5.3 Deployment segment analysis 2020 - 2024
    • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
  • 5.4 Organization Size segment analysis 2020 - 2024
    • Historic Market Size - Organization Size Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI in global customer engagement solutions market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by Component

  • 8.1 Market segments
    • Chart on Component - Market share 2025-2030 (%)
    • Data Table on Component - Market share 2025-2030 (%)
  • 8.2 Comparison by Component
    • Chart on Comparison by Component
    • Data Table on Comparison by Component
  • 8.3 Solutions - Market size and forecast 2025-2030
    • Chart on Solutions - Market size and forecast 2025-2030 ($ million)
    • Data Table on Solutions - Market size and forecast 2025-2030 ($ million)
    • Chart on Solutions - Year-over-year growth 2025-2030 (%)
    • Data Table on Solutions - Year-over-year growth 2025-2030 (%)
  • 8.4 Services - Market size and forecast 2025-2030
    • Chart on Services - Market size and forecast 2025-2030 ($ million)
    • Data Table on Services - Market size and forecast 2025-2030 ($ million)
    • Chart on Services - Year-over-year growth 2025-2030 (%)
    • Data Table on Services - Year-over-year growth 2025-2030 (%)
  • 8.5 Market opportunity by Component
    • Market opportunity by Component ($ million)
    • Data Table on Market opportunity by Component ($ million)

9 Market Segmentation by Deployment

  • 9.1 Market segments
    • Chart on Deployment - Market share 2025-2030 (%)
    • Data Table on Deployment - Market share 2025-2030 (%)
  • 9.2 Comparison by Deployment
    • Chart on Comparison by Deployment
    • Data Table on Comparison by Deployment
  • 9.3 Cloud - Market size and forecast 2025-2030
    • Chart on Cloud - Market size and forecast 2025-2030 ($ million)
    • Data Table on Cloud - Market size and forecast 2025-2030 ($ million)
    • Chart on Cloud - Year-over-year growth 2025-2030 (%)
    • Data Table on Cloud - Year-over-year growth 2025-2030 (%)
  • 9.4 On-premises - Market size and forecast 2025-2030
    • Chart on On-premises - Market size and forecast 2025-2030 ($ million)
    • Data Table on On-premises - Market size and forecast 2025-2030 ($ million)
    • Chart on On-premises - Year-over-year growth 2025-2030 (%)
    • Data Table on On-premises - Year-over-year growth 2025-2030 (%)
  • 9.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)
    • Data Table on Market opportunity by Deployment ($ million)

10 Market Segmentation by Organization Size

  • 10.1 Market segments
    • Chart on Market Segmentation by Organization Size - Market share 2025-2030 (%)
    • Data Table on Market Segmentation by Organization Size - Market share 2025-2030 (%)
  • 10.2 Comparison by Organization Size
    • Chart on Comparison by Market Segmentation by Organization Size
    • Data Table on Comparison by Market Segmentation by Organization Size
  • 10.3 Large enterprises - Market size and forecast 2025-2030
    • Chart on Large enterprises - Market size and forecast 2025-2030 ($ million)
    • Data Table on Large enterprises - Market size and forecast 2025-2030 ($ million)
    • Chart on Large enterprises - Year-over-year growth 2025-2030 (%)
    • Data Table on Large enterprises - Year-over-year growth 2025-2030 (%)
  • 10.4 SMEs - Market size and forecast 2025-2030
    • Chart on SMEs - Market size and forecast 2025-2030 ($ million)
    • Data Table on SMEs - Market size and forecast 2025-2030 ($ million)
    • Chart on SMEs - Year-over-year growth 2025-2030 (%)
    • Data Table on SMEs - Year-over-year growth 2025-2030 (%)
  • 10.5 Market opportunity by Organization Size
    • Market opportunity by Market Segmentation by Organization Size ($ million)
    • Data Table on Market opportunity by Market Segmentation by Organization Size ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
    • Chart on Market share by geography 2025-2030 (%)
    • Data Table on Market share by geography 2025-2030 (%)
  • 12.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • Chart on North America - Market size and forecast 2025-2030 ($ million)
    • Data Table on North America - Market size and forecast 2025-2030 ($ million)
    • Chart on North America - Year-over-year growth 2025-2030 (%)
    • Data Table on North America - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - North America
    • Data Table on Regional Comparison - North America
    • 12.3.1 US - Market size and forecast 2025-2030
      • Chart on US - Market size and forecast 2025-2030 ($ million)
      • Data Table on US - Market size and forecast 2025-2030 ($ million)
      • Chart on US - Year-over-year growth 2025-2030 (%)
      • Data Table on US - Year-over-year growth 2025-2030 (%)
    • 12.3.2 Canada - Market size and forecast 2025-2030
      • Chart on Canada - Market size and forecast 2025-2030 ($ million)
      • Data Table on Canada - Market size and forecast 2025-2030 ($ million)
      • Chart on Canada - Year-over-year growth 2025-2030 (%)
      • Data Table on Canada - Year-over-year growth 2025-2030 (%)
    • 12.3.3 Mexico - Market size and forecast 2025-2030
      • Chart on Mexico - Market size and forecast 2025-2030 ($ million)
      • Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
      • Chart on Mexico - Year-over-year growth 2025-2030 (%)
      • Data Table on Mexico - Year-over-year growth 2025-2030 (%)
  • 12.4 Europe - Market size and forecast 2025-2030
    • Chart on Europe - Market size and forecast 2025-2030 ($ million)
    • Data Table on Europe - Market size and forecast 2025-2030 ($ million)
    • Chart on Europe - Year-over-year growth 2025-2030 (%)
    • Data Table on Europe - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - Europe
    • Data Table on Regional Comparison - Europe
    • 12.4.1 Germany - Market size and forecast 2025-2030
      • Chart on Germany - Market size and forecast 2025-2030 ($ million)
      • Data Table on Germany - Market size and forecast 2025-2030 ($ million)
      • Chart on Germany - Year-over-year growth 2025-2030 (%)
      • Data Table on Germany - Year-over-year growth 2025-2030 (%)
    • 12.4.2 UK - Market size and forecast 2025-2030
      • Chart on UK - Market size and forecast 2025-2030 ($ million)
      • Data Table on UK - Market size and forecast 2025-2030 ($ million)
      • Chart on UK - Year-over-year growth 2025-2030 (%)
      • Data Table on UK - Year-over-year growth 2025-2030 (%)
    • 12.4.3 France - Market size and forecast 2025-2030
      • Chart on France - Market size and forecast 2025-2030 ($ million)
      • Data Table on France - Market size and forecast 2025-2030 ($ million)
      • Chart on France - Year-over-year growth 2025-2030 (%)
      • Data Table on France - Year-over-year growth 2025-2030 (%)
    • 12.4.4 Italy - Market size and forecast 2025-2030
      • Chart on Italy - Market size and forecast 2025-2030 ($ million)
      • Data Table on Italy - Market size and forecast 2025-2030 ($ million)
      • Chart on Italy - Year-over-year growth 2025-2030 (%)
      • Data Table on Italy - Year-over-year growth 2025-2030 (%)
    • 12.4.5 Spain - Market size and forecast 2025-2030
      • Chart on Spain - Market size and forecast 2025-2030 ($ million)
      • Data Table on Spain - Market size and forecast 2025-2030 ($ million)
      • Chart on Spain - Year-over-year growth 2025-2030 (%)
      • Data Table on Spain - Year-over-year growth 2025-2030 (%)
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
      • Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
      • Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
      • Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
      • Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
  • 12.5 APAC - Market size and forecast 2025-2030
    • Chart on APAC - Market size and forecast 2025-2030 ($ million)
    • Data Table on APAC - Market size and forecast 2025-2030 ($ million)
    • Chart on APAC - Year-over-year growth 2025-2030 (%)
    • Data Table on APAC - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - APAC
    • Data Table on Regional Comparison - APAC
    • 12.5.1 China - Market size and forecast 2025-2030
      • Chart on China - Market size and forecast 2025-2030 ($ million)
      • Data Table on China - Market size and forecast 2025-2030 ($ million)
      • Chart on China - Year-over-year growth 2025-2030 (%)
      • Data Table on China - Year-over-year growth 2025-2030 (%)
    • 12.5.2 Japan - Market size and forecast 2025-2030
      • Chart on Japan - Market size and forecast 2025-2030 ($ million)
      • Data Table on Japan - Market size and forecast 2025-2030 ($ million)
      • Chart on Japan - Year-over-year growth 2025-2030 (%)
      • Data Table on Japan - Year-over-year growth 2025-2030 (%)
    • 12.5.3 India - Market size and forecast 2025-2030
      • Chart on India - Market size and forecast 2025-2030 ($ million)
      • Data Table on India - Market size and forecast 2025-2030 ($ million)
      • Chart on India - Year-over-year growth 2025-2030 (%)
      • Data Table on India - Year-over-year growth 2025-2030 (%)
    • 12.5.4 South Korea - Market size and forecast 2025-2030
      • Chart on South Korea - Market size and forecast 2025-2030 ($ million)
      • Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
      • Chart on South Korea - Year-over-year growth 2025-2030 (%)
      • Data Table on South Korea - Year-over-year growth 2025-2030 (%)
    • 12.5.5 Australia - Market size and forecast 2025-2030
      • Chart on Australia - Market size and forecast 2025-2030 ($ million)
      • Data Table on Australia - Market size and forecast 2025-2030 ($ million)
      • Chart on Australia - Year-over-year growth 2025-2030 (%)
      • Data Table on Australia - Year-over-year growth 2025-2030 (%)
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
      • Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
      • Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
      • Chart on Indonesia - Year-over-year growth 2025-2030 (%)
      • Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
  • 12.6 Middle East and Africa - Market size and forecast 2025-2030
    • Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - Middle East and Africa
    • Data Table on Regional Comparison - Middle East and Africa
    • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
      • Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
      • Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
      • Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
      • Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
    • 12.6.2 UAE - Market size and forecast 2025-2030
      • Chart on UAE - Market size and forecast 2025-2030 ($ million)
      • Data Table on UAE - Market size and forecast 2025-2030 ($ million)
      • Chart on UAE - Year-over-year growth 2025-2030 (%)
      • Data Table on UAE - Year-over-year growth 2025-2030 (%)
    • 12.6.3 South Africa - Market size and forecast 2025-2030
      • Chart on South Africa - Market size and forecast 2025-2030 ($ million)
      • Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
      • Chart on South Africa - Year-over-year growth 2025-2030 (%)
      • Data Table on South Africa - Year-over-year growth 2025-2030 (%)
    • 12.6.4 Israel - Market size and forecast 2025-2030
      • Chart on Israel - Market size and forecast 2025-2030 ($ million)
      • Data Table on Israel - Market size and forecast 2025-2030 ($ million)
      • Chart on Israel - Year-over-year growth 2025-2030 (%)
      • Data Table on Israel - Year-over-year growth 2025-2030 (%)
    • 12.6.5 Turkey - Market size and forecast 2025-2030
      • Chart on Turkey - Market size and forecast 2025-2030 ($ million)
      • Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
      • Chart on Turkey - Year-over-year growth 2025-2030 (%)
      • Data Table on Turkey - Year-over-year growth 2025-2030 (%)
  • 12.7 South America - Market size and forecast 2025-2030
    • Chart on South America - Market size and forecast 2025-2030 ($ million)
    • Data Table on South America - Market size and forecast 2025-2030 ($ million)
    • Chart on South America - Year-over-year growth 2025-2030 (%)
    • Data Table on South America - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - South America
    • Data Table on Regional Comparison - South America
    • 12.7.1 Brazil - Market size and forecast 2025-2030
      • Chart on Brazil - Market size and forecast 2025-2030 ($ million)
      • Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
      • Chart on Brazil - Year-over-year growth 2025-2030 (%)
      • Data Table on Brazil - Year-over-year growth 2025-2030 (%)
    • 12.7.2 Argentina - Market size and forecast 2025-2030
      • Chart on Argentina - Market size and forecast 2025-2030 ($ million)
      • Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
      • Chart on Argentina - Year-over-year growth 2025-2030 (%)
      • Data Table on Argentina - Year-over-year growth 2025-2030 (%)
    • 12.7.3 Colombia - Market size and forecast 2025-2030
    • Chart on Colombia - Market size and forecast 2025-2030 ($ million)
    • Data Table on Colombia - Market size and forecast 2025-2030 ($ million)
    • Chart on Colombia - Year-over-year growth 2025-2030 (%)
    • Data Table on Colombia - Year-over-year growth 2025-2030 (%)
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Increasing adoption of e-commerce business models
    • Increasing importance of customer services
    • Integration of artificial intelligence with customer engagement solutions
  • 13.2 Market challenges
    • Data security concerns regarding customer engagement solutions
    • Integration issues in customer engagement platforms
    • Availability of free and open-source customer engagement solutions software
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Rise in demand for social connectivity
    • Integration of analytics into customer engagement solutions
    • Growth in smartphone penetration and internet usage

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 15.5 Aspect Software Inc.
    • Aspect Software Inc. - Overview
    • Aspect Software Inc. - Product / Service
    • Aspect Software Inc. - Key offerings
    • SWOT
  • 15.6 Avaya LLC
    • Avaya LLC - Overview
    • Avaya LLC - Product / Service
    • Avaya LLC - Key news
    • Avaya LLC - Key offerings
    • SWOT
  • 15.7 Cisco Systems Inc.
    • Cisco Systems Inc. - Overview
    • Cisco Systems Inc. - Business segments
    • Cisco Systems Inc. - Key news
    • Cisco Systems Inc. - Key offerings
    • Cisco Systems Inc. - Segment focus
    • SWOT
  • 15.8 Five9 Inc.
    • Five9 Inc. - Overview
    • Five9 Inc. - Product / Service
    • Five9 Inc. - Key news
    • Five9 Inc. - Key offerings
    • SWOT
  • 15.9 Genesys Telecom Lab Inc.
    • Genesys Telecom Lab Inc. - Overview
    • Genesys Telecom Lab Inc. - Product / Service
    • Genesys Telecom Lab Inc. - Key offerings
    • SWOT
  • 15.10 Infobip Ltd.
    • Infobip Ltd. - Overview
    • Infobip Ltd. - Product / Service
    • Infobip Ltd. - Key offerings
    • SWOT
  • 15.11 Intercom Inc.
    • Intercom Inc. - Overview
    • Intercom Inc. - Product / Service
    • Intercom Inc. - Key offerings
    • SWOT
  • 15.12 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.13 Mitel Networks Corp.
    • Mitel Networks Corp. - Overview
    • Mitel Networks Corp. - Product / Service
    • Mitel Networks Corp. - Key offerings
    • SWOT
  • 15.14 NICE Ltd.
    • NICE Ltd. - Overview
    • NICE Ltd. - Business segments
    • NICE Ltd. - Key news
    • NICE Ltd. - Key offerings
    • NICE Ltd. - Segment focus
    • SWOT
  • 15.15 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 15.16 Pegasystems Inc.
    • Pegasystems Inc. - Overview
    • Pegasystems Inc. - Product / Service
    • Pegasystems Inc. - Key offerings
    • SWOT
  • 15.17 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
    • SWOT
  • 15.18 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations
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