AI 스피커 시장(2025-2029년)

The global AI speakers market is forecasted to grow by USD 12691.2 mn during 2024-2029, accelerating at a CAGR of 23.1% during the forecast period. The report on the global AI speakers market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of advanced generative AI and large language models, expansion of smart home ecosystem and maturation of interoperability standards, increasing demand for high-fidelity audio and multi-modal experiences.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global AI speakers market is segmented as below:

By Product Type

• Smart speaker
• Portable AI speaker
• Soundbars with voice assistant

By Component

• Hardware
• Software
• Services

By Connectivity

• Wi-Fi
• Bluetooth
• Cellular or LTE
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the proliferation of generative AI and multimodal functionality as one of the prime reasons driving the global AI speakers market growth during the next few years. Also, prioritization of on-device processing for enhanced privacy and security and deepening integration with matter and ambient computing ecosystem will lead to sizable demand in the market.

The report on the global AI speakers market covers the following areas:

• Global AI speakers market sizing
• Global AI speakers market forecast
• Global AI speakers market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI speakers market vendors that include Amazon.com Inc., Anker Technology UK Ltd., Apple Inc., Bang and Olufsen Group, Bose Corp., Google LLC, Huawei Technologies Co. Ltd., LG Electronics Inc., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sonos Inc., Sonova AG, Sony Group Corp., Xiaomi Inc., Yandex NV. Also, the global AI speakers market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Connectivity
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global AI Speakers Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI Speakers Market 2019 - 2023 ($ million)
• 5.2 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
• 5.3 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.4 Connectivity segment analysis 2019 - 2023
  • Historic Market Size - Connectivity Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Product Type

• 7.1 Market segments
• 7.2 Comparison by Product Type
• 7.3 Smart speaker - Market size and forecast 2024-2029
• 7.4 Portable AI speaker - Market size and forecast 2024-2029
• 7.5 Soundbars with voice assistant - Market size and forecast 2024-2029
• 7.6 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

8 Market Segmentation by Component

• 8.1 Market segments
• 8.2 Comparison by Component
• 8.3 Hardware - Market size and forecast 2024-2029
• 8.4 Software - Market size and forecast 2024-2029
• 8.5 Services - Market size and forecast 2024-2029
• 8.6 Market opportunity by Component
  • Market opportunity by Component ($ million)

9 Market Segmentation by Connectivity

• 9.1 Market segments
• 9.2 Comparison by Connectivity
• 9.3 Wi-Fi - Market size and forecast 2024-2029
• 9.4 Bluetooth - Market size and forecast 2024-2029
• 9.5 Cellular or LTE - Market size and forecast 2024-2029
• 9.6 Others - Market size and forecast 2024-2029
• 9.7 Market opportunity by Connectivity
  • Market opportunity by Connectivity ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
  • 11.3.3 Mexico - Market size and forecast 2024-2029
• 11.4 Europe - Market size and forecast 2024-2029
  • 11.4.1 Germany - Market size and forecast 2024-2029
  • 11.4.2 UK - Market size and forecast 2024-2029
  • 11.4.3 France - Market size and forecast 2024-2029
  • 11.4.4 Italy - Market size and forecast 2024-2029
  • 11.4.5 Spain - Market size and forecast 2024-2029
  • 11.4.6 The Netherlands - Market size and forecast 2024-2029
• 11.5 APAC - Market size and forecast 2024-2029
  • 11.5.1 China - Market size and forecast 2024-2029
  • 11.5.2 India - Market size and forecast 2024-2029
  • 11.5.3 Japan - Market size and forecast 2024-2029
  • 11.5.4 South Korea - Market size and forecast 2024-2029
  • 11.5.5 Australia - Market size and forecast 2024-2029
  • 11.5.6 Indonesia - Market size and forecast 2024-2029
• 11.6 South America - Market size and forecast 2024-2029
  • 11.6.1 Brazil - Market size and forecast 2024-2029
  • 11.6.2 Argentina - Market size and forecast 2024-2029
  • 11.6.3 Colombia - Market size and forecast 2024-2029
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • 11.7.1 UAE - Market size and forecast 2024-2029
  • 11.7.2 Saudi Arabia - Market size and forecast 2024-2029
  • 11.7.3 South Africa - Market size and forecast 2024-2029
  • 11.7.4 Israel - Market size and forecast 2024-2029
  • 11.7.5 Turkey - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Integration of advanced generative AI and large language models
  • Expansion of smart home ecosystem and maturation of interoperability standards
  • Increasing demand for high-fidelity audio and multi-modal experiences
• 12.2 Market challenges
  • Intensifying data privacy and security scrutiny
  • Market saturation in developed regions and quest for meaningful innovation
  • AI-induced reliability and trust issues in era of generative AI
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Proliferation of generative AI and multimodal functionality
  • Prioritization of on-device processing for enhanced privacy and security
  • Deepening integration with matter and ambient computing ecosystem

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.5 Anker Technology UK Ltd.
  • Anker Technology UK Ltd. - Overview
  • Anker Technology UK Ltd. - Product / Service
  • Anker Technology UK Ltd. - Key offerings
  • SWOT
• 14.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 14.7 Bang and Olufsen Group
  • Bang and Olufsen Group - Overview
  • Bang and Olufsen Group - Business segments
  • Bang and Olufsen Group - Key offerings
  • Bang and Olufsen Group - Segment focus
  • SWOT
• 14.8 Bose Corp.
  • Bose Corp. - Overview
  • Bose Corp. - Product / Service
  • Bose Corp. - Key news
  • Bose Corp. - Key offerings
  • SWOT
• 14.9 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 14.10 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Product / Service
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
  • SWOT
• 14.11 LG Electronics Inc.
  • LG Electronics Inc. - Overview
  • LG Electronics Inc. - Product / Service
  • LG Electronics Inc. - Key offerings
  • SWOT
• 14.12 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 14.13 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 14.14 Sonos Inc.
  • Sonos Inc. - Overview
  • Sonos Inc. - Product / Service
  • Sonos Inc. - Key news
  • Sonos Inc. - Key offerings
  • SWOT
• 14.15 Sonova AG
  • Sonova AG - Overview
  • Sonova AG - Business segments
  • Sonova AG - Key offerings
  • Sonova AG - Segment focus
  • SWOT
• 14.16 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 14.17 Xiaomi Inc.
  • Xiaomi Inc. - Overview
  • Xiaomi Inc. - Business segments
  • Xiaomi Inc. - Key news
  • Xiaomi Inc. - Key offerings
  • Xiaomi Inc. - Segment focus
  • SWOT
• 14.18 Yandex NV
  • Yandex NV - Overview
  • Yandex NV - Product / Service
  • Yandex NV - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations