|
시장보고서
상품코드
1916054
고객 경험 향상용 AI 시장(2025-2029년)Global AI For Customer Experience Enhancement Market 2025-2029 |
||||||
세계의 고객 경험 향상용 AI 시장은 2024-2029년의 예측 기간에 CAGR 27.9%로 309억 4,580만 달러의 성장이 전망되고 있습니다. 이 리포트에서는 세계의 고객 경험 향상용 AI 시장에 관한 종합적 분석, 시장 규모와 예측, 동향, 성장요인, 과제과 함께 약 25사의 벤더 분석을 제공하겠습니다.
이 보고서는 현재 시장 상황, 최신 동향 및 성장요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 시장 성장은 초개인화 및 원활한 경험에 대한 소비자 수요 증가, 고급 AI 기술(특히 생성형 AI)의 보급 및 가용성, 경쟁 환경에서의 운영 효율성 및 비용 최적화의 필요성에 의해 주도되고 있습니다.
이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보의 객관적인 조합을 통해 이루어졌습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준연도 | 2025년 |
| 대상 기간 | 2029년 |
| 예측 기간 | 2025-2029 |
| 성장 모멘텀 | 가속 |
| 전년대비 | 26.5% |
| CAGR | 27.9% |
| 증가액 | 309억 4,580만 달러 |
이번 조사에서는 생성형 AI를 통한 초개인화(hyperpersonalization)의 부상이 향후 수년간 고객 경험 향상을 위한 세계 AI 시장 성장을 주도할 주요 요인 중 하나로 꼽혔습니다. 또한 능동적이고 예측적인 고객 참여로의 패러다임 전환과 옴니채널 경험을 조정하는 중추신경계로서의 AI의 역할은 시장에서 상당한 수요를 창출할 것으로 예측됩니다.
목차
제1장 개요
제2장 Technavio 분석
- 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
- 인풋의 중요성과 차별화의 요인
- 혼란의 요인
- 촉진요인과 과제의 영향
제3장 시장 구도
- 시장 에코시스템
- 시장의 특징
- 밸류체인 분석
제4장 시장 규모
- 시장 정의
- 시장 부문 분석
- 시장 규모 2024
- 시장 전망 2024-2029
제5장 시장 규모 실적
- 세계의 고객 경험 향상용 AI 시장 2019-2023
- 부품 부문 분석 2019-2023
- 배포 부문 분석 2019-2023
- 용도별 부문 분석 2019-2023
- 지역별 부문 분석 2019-2023
- 국가별 부문 분석 2019-2023
제6장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제7장 시장 세분화 : 컴포넌트별
- 비교 : 컴포넌트별
- 소프트웨어
- 서비스
- 시장 기회 : 컴포넌트별
제8장 시장 세분화 : 배포별
- 비교 : 배포별
- 클라우드 기반
- 온프레미스
- 시장 기회 : 배포별
제9장 시장 세분화 : 용도별
- 비교 : 용도별
- 고객 지원 및 챗봇
- 퍼스널라이제이션 엔진
- 고객 피드백 감정 분석
- 영업·마케팅 자동화
- 기타
- 시장 기회 : 용도별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 북미
- 미국
- 캐나다
- 멕시코
- 유럽
- 독일
- 영국
- 프랑스
- 이탈리아
- 스페인
- 네덜란드
- 아시아태평양
- 중국
- 일본
- 인도
- 한국
- 호주
- 인도네시아
- 남미
- 브라질
- 아르헨티나
- 콜롬비아
- 중동 및 아프리카
- 사우디아라비아
- 아랍에미리트
- 남아프리카공화국
- 이스라엘
- 튀르키예
- 시장 기회 : 지역별
제12장 촉진요인·과제·기회
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장 기회
제13장 경쟁 구도
- 개요
- 경쟁 구도
- 혼란 상황
- 업계 리스크
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지표
- 기업의 시장 포지셔닝
- Adobe Inc.
- Amazon Web Services Inc.
- Freshworks Inc.
- Genesys Telecom Lab Inc.
- Google Cloud
- IBM Corp.
- Microsoft Corp.
- NICE Ltd.
- Oracle Corp.
- Pegasystems Inc.
- Salesforce Inc.
- SAP SE
- ServiceNow Inc.
- Sprinklr Inc.
- Zendesk Inc.
제15장 부록
KSAThe global AI for customer experience enhancement market is forecasted to grow by USD 30945.8 mn during 2024-2029, accelerating at a CAGR of 27.9% during the forecast period. The report on the global AI for customer experience enhancement market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surging consumer demand for hyper-personalization and seamless experiences, proliferation and accessibility of advanced AI technologies, particularly generative ai, imperative for operational efficiency and cost optimization in a competitive landscape.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 26.5% |
| CAGR | 27.9% |
| Incremental Value | $30945.8 mn |
Technavio's global AI for customer experience enhancement market is segmented as below:
By Component
- Software
- Services
By Deployment
- Cloud-based
- On-premises
By Application
- Customer support and chatbots
- Personalization engines
- Sentiment customer feedback
- Sales and marketing automation
- Others
Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- South America
- Brazil
- Argentina
- Colombia
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the ascendancy of hyper-personalization fueled by generative AI as one of the prime reasons driving the global AI for customer experience enhancement market growth during the next few years. Also, paradigm shift towards proactive and predictive customer engagement and ai as central nervous system for omnichannel experience orchestration will lead to sizable demand in the market.
The report on the global AI for customer experience enhancement market covers the following areas:
- Global AI for customer experience enhancement market sizing
- Global AI for customer experience enhancement market forecast
- Global AI for customer experience enhancement market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI for customer experience enhancement market vendors that include Adobe Inc., Amazon Web Services Inc., COVEO, Freshworks Inc., Genesys Telecom Lab Inc., Google Cloud, IBM Corp., Medallia Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., ServiceNow Inc., Sprinklr Inc., Verint Systems Inc., Zendesk Inc.. Also, the global AI for customer experience enhancement market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
5 Historic Market Size
- 5.1 Global AI For Customer Experience Enhancement Market 2019 - 2023
- Historic Market Size - Data Table on Global AI For Customer Experience Enhancement Market 2019 - 2023 ($ million)
- 5.2 Component segment analysis 2019 - 2023
- Historic Market Size - Component Segment 2019 - 2023 ($ million)
- 5.3 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
- 5.4 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Five Forces Analysis
- 6.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 6.7 Market condition
7 Market Segmentation by Component
- 7.1 Market segments
- 7.2 Comparison by Component
- 7.3 Software - Market size and forecast 2024-2029
- 7.4 Services - Market size and forecast 2024-2029
- 7.5 Market opportunity by Component
- Market opportunity by Component ($ million)
8 Market Segmentation by Deployment
- 8.1 Market segments
- 8.2 Comparison by Deployment
- 8.3 Cloud-based - Market size and forecast 2024-2029
- 8.4 On-premises - Market size and forecast 2024-2029
- 8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- 9.2 Comparison by Application
- 9.3 Customer support and chatbots - Market size and forecast 2024-2029
- 9.4 Personalization engines - Market size and forecast 2024-2029
- 9.5 Sentiment customer feedback - Market size and forecast 2024-2029
- 9.6 Sales and marketing automation - Market size and forecast 2024-2029
- 9.7 Others - Market size and forecast 2024-2029
- 9.8 Market opportunity by Application
- Market opportunity by Application ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- 11.2 Geographic comparison
- 11.3 North America - Market size and forecast 2024-2029
- 11.3.1 US - Market size and forecast 2024-2029
- 11.3.2 Canada - Market size and forecast 2024-2029
- 11.3.3 Mexico - Market size and forecast 2024-2029
- 11.4 Europe - Market size and forecast 2024-2029
- 11.4.1 Germany - Market size and forecast 2024-2029
- 11.4.2 UK - Market size and forecast 2024-2029
- 11.4.3 France - Market size and forecast 2024-2029
- 11.4.4 Italy - Market size and forecast 2024-2029
- 11.4.5 Spain - Market size and forecast 2024-2029
- 11.4.6 The Netherlands - Market size and forecast 2024-2029
- 11.5 APAC - Market size and forecast 2024-2029
- 11.5.1 China - Market size and forecast 2024-2029
- 11.5.2 Japan - Market size and forecast 2024-2029
- 11.5.3 India - Market size and forecast 2024-2029
- 11.5.4 South Korea - Market size and forecast 2024-2029
- 11.5.5 Australia - Market size and forecast 2024-2029
- 11.5.6 Indonesia - Market size and forecast 2024-2029
- 11.6 South America - Market size and forecast 2024-2029
- 11.6.1 Brazil - Market size and forecast 2024-2029
- 11.6.2 Argentina - Market size and forecast 2024-2029
- 11.6.3 Colombia - Market size and forecast 2024-2029
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- 11.7.1 Saudi Arabia - Market size and forecast 2024-2029
- 11.7.2 UAE - Market size and forecast 2024-2029
- 11.7.3 South Africa - Market size and forecast 2024-2029
- 11.7.4 Israel - Market size and forecast 2024-2029
- 11.7.5 Turkey - Market size and forecast 2024-2029
- 11.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
12 Drivers, Challenges, and Opportunity
- 12.1 Market drivers
- Surging consumer demand for hyper-personalization and seamless experiences
- Proliferation and accessibility of advanced AI technologies, particularly generative AI
- Imperative for operational efficiency and cost optimization in a competitive landscape
- 12.2 Market challenges
- Navigating complex web of data privacy, security, and evolving regulatory frameworks
- Prohibitive implementation costs, system integration complexity, and a scarcity of specialized talent
- Mitigating risks of algorithmic bias, dehumanization, and ensuring effective human oversight
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities
- Ascendancy of hyper-personalization fueled by generative AI
- Paradigm shift towards proactive and predictive customer engagement
- AI as central nervous system for omnichannel experience orchestration
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- Companies covered
- 14.2 Company ranking index
- Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
- 14.5 Amazon Web Services Inc.
- Amazon Web Services Inc. - Overview
- Amazon Web Services Inc. - Product / Service
- Amazon Web Services Inc. - Key news
- Amazon Web Services Inc. - Key offerings
- SWOT
- 14.6 Freshworks Inc.
- Freshworks Inc. - Overview
- Freshworks Inc. - Product / Service
- Freshworks Inc. - Key offerings
- SWOT
- 14.7 Genesys Telecom Lab Inc.
- Genesys Telecom Lab Inc. - Overview
- Genesys Telecom Lab Inc. - Product / Service
- Genesys Telecom Lab Inc. - Key offerings
- SWOT
- 14.8 Google Cloud
- Google Cloud - Overview
- Google Cloud - Product / Service
- Google Cloud - Key offerings
- SWOT
- 14.9 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
- 14.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 14.11 NICE Ltd.
- NICE Ltd. - Overview
- NICE Ltd. - Business segments
- NICE Ltd. - Key news
- NICE Ltd. - Key offerings
- NICE Ltd. - Segment focus
- SWOT
- 14.12 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
- 14.13 Pegasystems Inc.
- Pegasystems Inc. - Overview
- Pegasystems Inc. - Product / Service
- Pegasystems Inc. - Key offerings
- SWOT
- 14.14 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
- 14.15 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- SWOT
- 14.16 ServiceNow Inc.
- ServiceNow Inc. - Overview
- ServiceNow Inc. - Product / Service
- ServiceNow Inc. - Key news
- ServiceNow Inc. - Key offerings
- SWOT
- 14.17 Sprinklr Inc.
- Sprinklr Inc. - Overview
- Sprinklr Inc. - Product / Service
- Sprinklr Inc. - Key offerings
- SWOT
- 14.18 Zendesk Inc.
- Zendesk Inc. - Overview
- Zendesk Inc. - Product / Service
- Zendesk Inc. - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- Research methodology
- 15.5 Data procurement
- Information sources
- 15.6 Data validation
- Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
- List of abbreviations
