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시장보고서
상품코드
1937083
메즈칼 시장(2026년-2030년)Global Mezcal Market 2026-2030 |
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세계의 메즈칼 시장은 2025-2030년 8억 70만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 16.1%를 나타낼 것으로 예측됩니다.
세계의 메스칼(Mescal) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장요인, 과제, 25개 벤더 분석 등의 정보를 전해드립니다.
본 보고서는 현재 시장 상황, 최신 동향 및 성장요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 시장은 프리미엄화의 확산과 크래프트 스피릿에 대한 소비자 수요 증가, 유명인의 영향력 확대와 전략적 마케팅, 세계 칵테일 문화의 부상과 믹솔로지스트의 확산에 의해 주도되고 있습니다.
이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보의 객관적인 조합을 통해 이루어졌습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준 연도 | 2026년 |
| 종료 연도 | 2030년 |
| 예측 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| 전년대비 2026년 | 14.3% |
| CAGR | 16.1% |
| 증가액 | 8억 70만 달러 |
이번 조사에서는 프리미엄화와 품종 특이성 확대가 향후 몇 년 동안 세계 메스칼 시장의 성장을 가속하는 주요 요인 중 하나로 꼽혔습니다. 또한, 상업적 필수 요건으로서의 지속가능성과 윤리적 생산, 그리고 북미를 넘어선 주류화 및 세계화가 시장에서 상당한 수요를 창출할 것으로 예측됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 제품별
제9장 시장 세분화 : 유통 채널별
제10장 시장 세분화 : 용도별
제11장 고객 현황
제12장 지역별 상황
제13장 성장 동인, 과제 및 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
LSHThe global mezcal market is forecasted to grow by USD 800.7 mn during 2025-2030, accelerating at a CAGR of 16.1% during the forecast period. The report on the global mezcal market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of premiumization and heightened consumer demand for craft spirits, expanding influence of high profile celebrity endorsements and strategic marketing, ascendancy of global cocktail culture and mixologist advocacy.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2026 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 14.3% |
| CAGR | 16.1% |
| Incremental Value | $800.7 mn |
Technavio's global mezcal market is segmented as below:
By Product
- Mezcal joven
- Mezcal reposado
- Mezcal anejo
By Distribution Channel
- Offline stores
- Online stores
By Application
- Cocktail party
- Wedding celebrations
- Backyard BBQs
- Others
Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Spain
- UK
- Italy
- The Netherlands
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- South Africa
- UAE
- Egypt
- Rest of World (ROW)
This study identifies the proliferation of premiumization and varietal specificity as one of the prime reasons driving the global mezcal market growth during the next few years. Also, sustainability and ethical production as commercial imperative and mainstream adoption and globalization beyond north america will lead to sizable demand in the market.
The report on the global mezcal market covers the following areas:
- Global mezcal market sizing
- Global mezcal market forecast
- Global mezcal market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mezcal market vendors that include Bacardi and Co. Ltd., BANHEZ SPIRITS COMPANY LLC, Blackwells Wines and Spirits, Bozal Mezcal, Brown Forman Corp., Campari Group, Casa Cortes, Diageo PLC, Dos Hombres Inc., Madre Mezcal, Mezcal de Amor SAPI de CV, Mezcal Vago, Pensador Mezcal, Pernod Ricard SA, Quiquiriqui Mezcal, The Lost Explorer Mezcal, Wahaka Mezcal. Also, the global mezcal market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Mezcal Market 2020 - 2024
- Historic Market Size - Data Table on Global Mezcal Market 2020 - 2024 ($ million)
- 5.2 Product segment analysis 2020 - 2024
- Historic Market Size - Product Segment 2020 - 2024 ($ million)
- 5.3 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
- 5.4 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI in global mezcal market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Product
- 8.1 Market segments
- 8.2 Comparison by Product
- 8.3 Mezcal joven - Market size and forecast 2025-2030
- 8.4 Mezcal reposado - Market size and forecast 2025-2030
- 8.5 Mezcal anejo - Market size and forecast 2025-2030
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- 9.2 Comparison by Distribution Channel
- 9.3 Offline stores - Market size and forecast 2025-2030
- 9.4 Online stores - Market size and forecast 2025-2030
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Application
- 10.1 Market segments
- 10.2 Comparison by Application
- 10.3 Cocktail party - Market size and forecast 2025-2030
- 10.4 Wedding celebrations - Market size and forecast 2025-2030
- 10.5 Backyard BBQs - Market size and forecast 2025-2030
- 10.6 Others - Market size and forecast 2025-2030
- 10.7 Market opportunity by Application
- Market opportunity by Application ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 Europe - Market size and forecast 2025-2030
- 12.4.1 Germany - Market size and forecast 2025-2030
- 12.4.2 France - Market size and forecast 2025-2030
- 12.4.3 Spain - Market size and forecast 2025-2030
- 12.4.4 UK - Market size and forecast 2025-2030
- 12.4.5 Italy - Market size and forecast 2025-2030
- 12.4.6 The Netherlands - Market size and forecast 2025-2030
- 12.5 APAC - Market size and forecast 2025-2030
- 12.5.1 China - Market size and forecast 2025-2030
- 12.5.2 Japan - Market size and forecast 2025-2030
- 12.5.3 India - Market size and forecast 2025-2030
- 12.5.4 South Korea - Market size and forecast 2025-2030
- 12.5.5 Australia - Market size and forecast 2025-2030
- 12.5.6 Indonesia - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 South Africa - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.4 Egypt - Market size and forecast 2025-2030
- 12.7.5 Israel - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Proliferation of premiumization and heightened consumer demand for craft spirits
- Expanding influence of high profile celebrity endorsements and strategic marketing
- Ascendancy of global cocktail culture and mixologist advocacy
- 13.2 Market challenges
- Agave sustainability and supply chain vulnerability
- Regulatory complexity and protection of denomination of origin
- Maintaining authenticity amidst commercialization and industrialization
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Proliferation of premiumization and varietal specificity
- Sustainability and ethical production as commercial imperative
- Mainstream adoption and globalization beyond North America
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Bacardi and Co. Ltd.
- Bacardi and Co. Ltd. - Overview
- Bacardi and Co. Ltd. - Product / Service
- Bacardi and Co. Ltd. - Key news
- Bacardi and Co. Ltd. - Key offerings
- SWOT
- 15.5 BANHEZ SPIRITS COMPANY LLC
- BANHEZ SPIRITS COMPANY LLC - Overview
- BANHEZ SPIRITS COMPANY LLC - Product / Service
- BANHEZ SPIRITS COMPANY LLC - Key offerings
- SWOT
- 15.6 Blackwells Wines and Spirits
- Blackwells Wines and Spirits - Overview
- Blackwells Wines and Spirits - Product / Service
- Blackwells Wines and Spirits - Key offerings
- SWOT
- 15.7 Bozal Mezcal
- Bozal Mezcal - Overview
- Bozal Mezcal - Product / Service
- Bozal Mezcal - Key offerings
- SWOT
- 15.8 Brown Forman Corp.
- Brown Forman Corp. - Overview
- Brown Forman Corp. - Product / Service
- Brown Forman Corp. - Key offerings
- SWOT
- 15.9 Campari Group
- Campari Group - Overview
- Campari Group - Business segments
- Campari Group - Key offerings
- Campari Group - Segment focus
- SWOT
- 15.10 Casa Cortes
- Casa Cortes - Overview
- Casa Cortes - Product / Service
- Casa Cortes - Key offerings
- SWOT
- 15.11 Diageo PLC
- Diageo PLC - Overview
- Diageo PLC - Business segments
- Diageo PLC - Key news
- Diageo PLC - Key offerings
- Diageo PLC - Segment focus
- SWOT
- 15.12 Dos Hombres Inc.
- Dos Hombres Inc. - Overview
- Dos Hombres Inc. - Product / Service
- Dos Hombres Inc. - Key offerings
- SWOT
- 15.13 Madre Mezcal
- Madre Mezcal - Overview
- Madre Mezcal - Product / Service
- Madre Mezcal - Key offerings
- SWOT
- 15.14 Mezcal de Amor SAPI de CV
- Mezcal de Amor SAPI de CV - Overview
- Mezcal de Amor SAPI de CV - Product / Service
- Mezcal de Amor SAPI de CV - Key offerings
- SWOT
- 15.15 Mezcal Vago
- Mezcal Vago - Overview
- Mezcal Vago - Product / Service
- Mezcal Vago - Key offerings
- SWOT
- 15.16 Pensador Mezcal
- Pensador Mezcal - Overview
- Pensador Mezcal - Product / Service
- Pensador Mezcal - Key offerings
- SWOT
- 15.17 Pernod Ricard SA
- Pernod Ricard SA - Overview
- Pernod Ricard SA - Product / Service
- Pernod Ricard SA - Key offerings
- SWOT
- 15.18 Quiquiriqui Mezcal
- Quiquiriqui Mezcal - Overview
- Quiquiriqui Mezcal - Product / Service
- Quiquiriqui Mezcal - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
