스포츠 관광 시장(2026-2030년)

The global sports tourism market is forecasted to grow by USD 818.5 bn during 2025-2030, accelerating at a CAGR of 13.4% during the forecast period. The report on the global sports tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expansion of global mega-event calendars and metropolitan infrastructure investment, increasing number of sporting events, rising global demand for participatory and wellness-centric sports tourism.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sports tourism market is segmented as below:

By Type

• Domestic sports tourism
• International sports tourism

By Product

• Soccer tourism
• Cricket tourism
• Tennis tourism
• Others

By Area

• Passive sports tourism
• Active sports tourism

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of environmental sustainability and green infrastructure as one of the prime reasons driving the global sports tourism market growth during the next few years. Also, digital transformation and implementation of hyper-personalized fan journeys and proliferation of women athletic competitions and emerging market diversification will lead to sizable demand in the market.

The report on the global sports tourism market covers the following areas:

• Global sports tourism market sizing
• Global sports tourism market forecast
• Global sports tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports tourism market vendors that include ATPI Group, BAC Sports Ltd., DTB Sports Management Ltd., Expedia Group Inc., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Global Sports Experiences, Global Sports Travel Ltd., ISM Inc., ITC Travel Group, JTB India Pvt. Ltd., Match Hospitality AG, Quint, Sporta Technologies Pvt. Ltd., Sports Tours International Ltd., Sportsnet Corp. Pty Ltd., STH Group Ltd., Thomas Cook India Ltd., Victory Sports Tours. Also, the global sports tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Area
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sports Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sports Tourism Market 2020 - 2024 ($ billion)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.4 Area segment analysis 2020 - 2024
  • Historic Market Size - Area Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Sports Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Domestic sports tourism - Market size and forecast 2025-2030
• 8.4 International sports tourism - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Soccer tourism - Market size and forecast 2025-2030
• 9.4 Cricket tourism - Market size and forecast 2025-2030
• 9.5 Tennis tourism - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Product
  • Market opportunity by Product ($ billion)

10 Market Segmentation by Area

• 10.1 Market segments
• 10.2 Comparison by Area
• 10.3 Passive sports tourism - Market size and forecast 2025-2030
• 10.4 Active sports tourism - Market size and forecast 2025-2030
• 10.5 Market opportunity by Area
  • Market opportunity by Area ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Expansion of global mega-event calendars and metropolitan infrastructure investment
  • Increasing number of sporting events
  • Rising global demand for participatory and wellness-centric sports tourism
• 13.2 Market challenges
  • Global environmental compliance and carbon mitigation strategies
  • Global macroeconomic instability and rising operational costs
  • Technological barriers and international cybersecurity risks
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of environmental sustainability and green infrastructure
  • Digital transformation and implementation of hyper-personalized fan journeys
  • Proliferation of women athletic competitions and emerging market diversification

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 ATPI Group
  • ATPI Group - Overview
  • ATPI Group - Product / Service
  • ATPI Group - Key offerings
  • SWOT
• 15.5 BAC Sports Ltd.
  • BAC Sports Ltd. - Overview
  • BAC Sports Ltd. - Product / Service
  • BAC Sports Ltd. - Key offerings
  • SWOT
• 15.6 DTB Sports Management Ltd.
  • DTB Sports Management Ltd. - Overview
  • DTB Sports Management Ltd. - Product / Service
  • DTB Sports Management Ltd. - Key offerings
  • SWOT
• 15.7 Expedia Group Inc.
  • Expedia Group Inc. - Overview
  • Expedia Group Inc. - Business segments
  • Expedia Group Inc. - Key offerings
  • Expedia Group Inc. - Segment focus
  • SWOT
• 15.8 Fanatic Sports Pvt. Ltd.
  • Fanatic Sports Pvt. Ltd. - Overview
  • Fanatic Sports Pvt. Ltd. - Product / Service
  • Fanatic Sports Pvt. Ltd. - Key offerings
  • SWOT
• 15.9 Gala Management Services Ltd.
  • Gala Management Services Ltd. - Overview
  • Gala Management Services Ltd. - Product / Service
  • Gala Management Services Ltd. - Key offerings
  • SWOT
• 15.10 Global Sports Experiences
  • Global Sports Experiences - Overview
  • Global Sports Experiences - Product / Service
  • Global Sports Experiences - Key offerings
  • SWOT
• 15.11 Global Sports Travel Ltd.
  • Global Sports Travel Ltd. - Overview
  • Global Sports Travel Ltd. - Product / Service
  • Global Sports Travel Ltd. - Key offerings
  • SWOT
• 15.12 ISM Inc.
  • ISM Inc. - Overview
  • ISM Inc. - Product / Service
  • ISM Inc. - Key offerings
  • SWOT
• 15.13 ITC Travel Group
  • ITC Travel Group - Overview
  • ITC Travel Group - Product / Service
  • ITC Travel Group - Key offerings
  • SWOT
• 15.14 JTB India Pvt. Ltd.
  • JTB India Pvt. Ltd. - Overview
  • JTB India Pvt. Ltd. - Product / Service
  • JTB India Pvt. Ltd. - Key offerings
  • SWOT
• 15.15 Match Hospitality AG
  • Match Hospitality AG - Overview
  • Match Hospitality AG - Product / Service
  • Match Hospitality AG - Key offerings
  • SWOT
• 15.16 Quint
  • Quint - Overview
  • Quint - Product / Service
  • Quint - Key offerings
  • SWOT
• 15.17 Sports Tours International Ltd.
  • Sports Tours International Ltd. - Overview
  • Sports Tours International Ltd. - Product / Service
  • Sports Tours International Ltd. - Key offerings
  • SWOT
• 15.18 Thomas Cook India Ltd.
  • Thomas Cook India Ltd. - Overview
  • Thomas Cook India Ltd. - Business segments
  • Thomas Cook India Ltd. - Key offerings
  • Thomas Cook India Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations