스포츠 이벤트 시장(2026-2030년)

The global sporting events market is forecasted to grow by USD 140427 mn during 2025-2030, accelerating at a CAGR of 9.4% during the forecast period. The report on the global sporting events market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, rapid growth of sports industry and international sporting events, rising usage of mobile applications for engaging fans in online sporting events.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sporting events market is segmented as below:

By Revenue Stream

• Sponsorships
• Tickets
• Broadcasting and media rights
• Merchandising

By Event Type

• Soccer
• Cricket
• Tennis
• Others

By Type

• Digital ticket
• Online printable tickets
• Paper tickets

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the high utilization of social media for branding and collaboration as one of the prime reasons driving the global sporting events market growth during the next few years. Also, increasing number of low-cost airlines for sports tourism and integration of analytics with online ticket platforms will lead to sizable demand in the market.

The report on the global sporting events market covers the following areas:

• Global sporting events market sizing
• Global sporting events market forecast
• Global sporting events market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sporting events market vendors that include AEG Worldwide, ATP Tour Inc, Bellator MMA, E1 Series Ltd, Extreme E Ltd, GLORY Sports International, IMG Worldwide LLC, IndyCar Series LLC, Infront Sports and Media AG, Lagardere SA, LIV Golf Investments, Live Nation Entertainment Inc., Major League Baseball, NASCAR Inc, Octagon Inc, Tough Mudder Inc, UFC LLC, Wasserman Media Group LLC, World Surf League, WTA TOUR INC.. Also, the global sporting events market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Revenue Stream
  • Executive Summary - Chart on Market Segmentation by Event Type
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sporting Events Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sporting Events Market 2020 - 2024 ($ million)
• 5.2 Revenue Stream segment analysis 2020 - 2024
  • Historic Market Size - Revenue Stream Segment 2020 - 2024 ($ million)
• 5.3 Event Type segment analysis 2020 - 2024
  • Historic Market Size - Event Type Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Sporting Events Market
• 6.2 Impact of Geopolitical Conflicts on Global Sporting Events Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Revenue Stream

• 8.1 Market segments
• 8.2 Comparison by Revenue Stream
• 8.3 Sponsorships - Market size and forecast 2025-2030
• 8.4 Tickets - Market size and forecast 2025-2030
• 8.5 Broadcasting and media rights - Market size and forecast 2025-2030
• 8.6 Merchandising - Market size and forecast 2025-2030
• 8.7 Market opportunity by Revenue Stream
  • Market opportunity by Revenue Stream ($ million)

9 Market Segmentation by Event Type

• 9.1 Market segments
• 9.2 Comparison by Event Type
• 9.3 Soccer - Market size and forecast 2025-2030
• 9.4 Cricket - Market size and forecast 2025-2030
• 9.5 Tennis - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Event Type
  • Market opportunity by Event Type ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Digital ticket - Market size and forecast 2025-2030
• 10.4 Online printable tickets - Market size and forecast 2025-2030
• 10.5 Paper tickets - Market size and forecast 2025-2030
• 10.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing sports sponsorship spending
  • Rapid growth of sports industry and international sporting events
  • Rising usage of mobile applications for engaging fans in online sporting events
• 13.2 Market challenges
  • Rising concerns in ticket counterfeiting for sporting events
  • Increasing disinterest in sporting events among new generations
  • Failing to update in technological advancements in sports industry
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • High utilization of social media for branding and collaboration
  • Increasing number of low-cost airlines for sports tourism
  • Integration of analytics with online ticket platforms

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 AEG Worldwide
  • AEG Worldwide - Overview
  • AEG Worldwide - Product / Service
  • AEG Worldwide - Key offerings
  • SWOT
• 15.5 ATP Tour Inc
  • ATP Tour Inc - Overview
  • ATP Tour Inc - Product / Service
  • ATP Tour Inc - Key offerings
  • SWOT
• 15.6 Bellator MMA
  • Bellator MMA - Overview
  • Bellator MMA - Product / Service
  • Bellator MMA - Key offerings
  • SWOT
• 15.7 E1 Series Ltd
  • E1 Series Ltd - Overview
  • E1 Series Ltd - Product / Service
  • E1 Series Ltd - Key offerings
  • SWOT
• 15.8 Extreme E Ltd
  • Extreme E Ltd - Overview
  • Extreme E Ltd - Product / Service
  • Extreme E Ltd - Key offerings
  • SWOT
• 15.9 GLORY Sports International
  • GLORY Sports International - Overview
  • GLORY Sports International - Product / Service
  • GLORY Sports International - Key offerings
  • SWOT
• 15.10 IMG Worldwide LLC
  • IMG Worldwide LLC - Overview
  • IMG Worldwide LLC - Product / Service
  • IMG Worldwide LLC - Key offerings
  • SWOT
• 15.11 IndyCar Series LLC
  • IndyCar Series LLC - Overview
  • IndyCar Series LLC - Product / Service
  • IndyCar Series LLC - Key offerings
  • SWOT
• 15.12 Infront Sports and Media AG
  • Infront Sports and Media AG - Overview
  • Infront Sports and Media AG - Product / Service
  • Infront Sports and Media AG - Key offerings
  • SWOT
• 15.13 Lagardere SA
  • Lagardere SA - Overview
  • Lagardere SA - Business segments
  • Lagardere SA - Key offerings
  • Lagardere SA - Segment focus
  • SWOT
• 15.14 LIV Golf Investments
  • LIV Golf Investments - Overview
  • LIV Golf Investments - Product / Service
  • LIV Golf Investments - Key offerings
  • SWOT
• 15.15 Live Nation Entertainment Inc.
  • Live Nation Entertainment Inc. - Overview
  • Live Nation Entertainment Inc. - Business segments
  • Live Nation Entertainment Inc. - Key offerings
  • Live Nation Entertainment Inc. - Segment focus
  • SWOT
• 15.16 Major League Baseball
  • Major League Baseball - Overview
  • Major League Baseball - Product / Service
  • Major League Baseball - Key offerings
  • SWOT
• 15.17 Octagon Inc
  • Octagon Inc - Overview
  • Octagon Inc - Product / Service
  • Octagon Inc - Key offerings
  • SWOT
• 15.18 Wasserman Media Group LLC
  • Wasserman Media Group LLC - Overview
  • Wasserman Media Group LLC - Product / Service
  • Wasserman Media Group LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations