아유르베다 시장(2026-2030년)

The global ayurveda market is forecasted to grow by USD 12931.4 mn during 2025-2030, accelerating at a CAGR of 19.9% during the forecast period. The report on the global ayurveda market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness of low side effects of ayurveda medicines, rising demand for natural medicines, increasing launches of new ayurvedic products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global ayurveda market is segmented as below:

By Type

• Products
• Services

By Application

• Personal care
• Medicinal

By Distribution Channel

• Direct sales
• Online sales

Geography

• Asia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
  • Russia
• Rest of World (ROW)
• Rest of World (ROW)

This study identifies the rising inclination toward herbal and natural products as one of the prime reasons driving the global ayurveda market growth during the next few years. Also, increase in number of clinical studies demonstrating health benefits and proliferating demand for personalized herbal medicines will lead to sizable demand in the market.

The report on the global ayurveda market covers the following areas:

• Global ayurveda market sizing
• Global ayurveda market forecast
• Global ayurveda market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global ayurveda market vendors that include BACFO, Charak Pharma Pvt. Ltd., Colgate Palmolive Co., Dabur India Ltd., Emami Ltd., Hamdard Laboratories, Herbal Hills Wellness, Himalaya Wellness Co., Kama Ayurveda, Maharishi Ayurveda Products Pvt. Ltd., Manipal Natural Pvt. Ltd., Patanjali Ayurved Ltd., Polycare Herbals, Shahnaz Ayurvedics, SHATHAYU AYURVEDA PVT. LTD., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Sriveda Sattva Pvt. Ltd., Unilever PLC, Vicco Laboratories. Also, the global ayurveda market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Ayurveda Market 2020 - 2024
  • Historic Market Size - Data Table on Global Ayurveda Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI Impact on Global Ayurveda Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Products - Market size and forecast 2025-2030
• 8.4 Services - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Personal care - Market size and forecast 2025-2030
• 9.4 Medicinal - Market size and forecast 2025-2030
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by Distribution Channel

• 10.1 Market segments
• 10.2 Comparison by Distribution Channel
• 10.3 Direct sales - Market size and forecast 2025-2030
• 10.4 Online sales - Market size and forecast 2025-2030
• 10.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Asia - Market size and forecast 2025-2030
  • 12.3.1 India - Market size and forecast 2025-2030
  • 12.3.2 China - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Indonesia - Market size and forecast 2025-2030
  • 12.3.6 Thailand - Market size and forecast 2025-2030
  • 12.3.7 Singapore - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
  • 12.5.7 Russia - Market size and forecast 2025-2030
• 12.6 Rest of World (ROW) - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 South Africa - Market size and forecast 2025-2030
  • 12.6.3 UAE - Market size and forecast 2025-2030
  • 12.6.4 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.5 Australia - Market size and forecast 2025-2030
  • 12.6.6 Turkey - Market size and forecast 2025-2030
• 12.7 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing awareness of low side effects of ayurveda medicines
  • Rising demand for natural medicines
  • Increasing launches of new ayurvedic products
• 13.2 Market challenges
  • Inadequate knowledge of ayurveda science in western regions
  • Insufficient supply of raw materials
  • Stringent regulation on ayurveda products
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Rising inclination toward herbal and natural products
  • Increase in number of clinical studies demonstrating health benefits
  • Proliferating demand for personalized herbal medicines

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 BACFO
  • BACFO - Overview
  • BACFO - Product / Service
  • BACFO - Key offerings
  • SWOT
• 15.5 Colgate Palmolive Co.
  • Colgate Palmolive Co. - Overview
  • Colgate Palmolive Co. - Business segments
  • Colgate Palmolive Co. - Key news
  • Colgate Palmolive Co. - Key offerings
  • Colgate Palmolive Co. - Segment focus
  • SWOT
• 15.6 Dabur India Ltd.
  • Dabur India Ltd. - Overview
  • Dabur India Ltd. - Business segments
  • Dabur India Ltd. - Key news
  • Dabur India Ltd. - Key offerings
  • Dabur India Ltd. - Segment focus
  • SWOT
• 15.7 Emami Ltd.
  • Emami Ltd. - Overview
  • Emami Ltd. - Product / Service
  • Emami Ltd. - Key offerings
  • SWOT
• 15.8 Hamdard Laboratories
  • Hamdard Laboratories - Overview
  • Hamdard Laboratories - Product / Service
  • Hamdard Laboratories - Key offerings
  • SWOT
• 15.9 Herbal Hills Wellness
  • Herbal Hills Wellness - Overview
  • Herbal Hills Wellness - Product / Service
  • Herbal Hills Wellness - Key offerings
  • SWOT
• 15.10 Himalaya Wellness Co.
  • Himalaya Wellness Co. - Overview
  • Himalaya Wellness Co. - Product / Service
  • Himalaya Wellness Co. - Key offerings
  • SWOT
• 15.11 Kama Ayurveda
  • Kama Ayurveda - Overview
  • Kama Ayurveda - Product / Service
  • Kama Ayurveda - Key offerings
  • SWOT
• 15.12 Maharishi Ayurveda Products Pvt. Ltd.
  • Maharishi Ayurveda Products Pvt. Ltd. - Overview
  • Maharishi Ayurveda Products Pvt. Ltd. - Product / Service
  • Maharishi Ayurveda Products Pvt. Ltd. - Key offerings
  • SWOT
• 15.13 Patanjali Ayurved Ltd.
  • Patanjali Ayurved Ltd. - Overview
  • Patanjali Ayurved Ltd. - Product / Service
  • Patanjali Ayurved Ltd. - Key offerings
  • SWOT
• 15.14 Polycare Herbals
  • Polycare Herbals - Overview
  • Polycare Herbals - Product / Service
  • Polycare Herbals - Key offerings
  • SWOT
• 15.15 SHATHAYU AYURVEDA PVT. LTD.
  • SHATHAYU AYURVEDA PVT. LTD. - Overview
  • SHATHAYU AYURVEDA PVT. LTD. - Product / Service
  • SHATHAYU AYURVEDA PVT. LTD. - Key offerings
  • SWOT
• 15.16 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
  • Shree Baidyanath Ayurved Bhawan Pvt. Ltd. - Overview
  • Shree Baidyanath Ayurved Bhawan Pvt. Ltd. - Product / Service
  • Shree Baidyanath Ayurved Bhawan Pvt. Ltd. - Key offerings
  • SWOT
• 15.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT
• 15.18 Vicco Laboratories
  • Vicco Laboratories - Overview
  • Vicco Laboratories - Product / Service
  • Vicco Laboratories - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations