와인 및 증류주 시장(2026-2030년)

The global wine and spirits market is forecasted to grow by USD 212.9 bn during 2025-2030, accelerating at a CAGR of 3.3% during the forecast period. The report on the global wine and spirits market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased demand for craft drinks, growing number of new product launches by companies, increasing number of mergers and acquisitions among companies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global wine and spirits market is segmented as below:

By Distribution Channel

• Off-trade
• On-trade

By Type

• Spirits
• Wine

By Packaging

• Glass bottles
• Cans
• Tetra packs
• Miniatures
• Kegs

Geography

• Europe
  • Germany
  • UK
  • Russia
  • France
  • Italy
  • Spain
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • South Africa
  • UAE
  • Egypt
• Rest of World (ROW)

This study identifies the increasing dependence on technology throughout value chain as one of the prime reasons driving the global wine and spirits market growth during the next few years. Also, growing adoption of organic and natural wines and growing online sales of alcohol will lead to sizable demand in the market.

The report on the global wine and spirits market covers the following areas:

• Global wine and spirits market sizing
• Global wine and spirits market forecast
• Global wine and spirits market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global wine and spirits market vendors that include Anheuser Busch InBev SA NV, Bacardi and Co. Ltd., Bayadera Group, Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo PLC, E. and J. Gallo Winery, Familia Torres, Globus Spirits Ltd., Hite Jinro Co. Ltd., LVMH Moet Hennessy, Pernod Ricard SA, Sula Vineyards Ltd., Suntory Beverage and Food Ltd., Thai Beverage Public Co. Ltd., The Wine Group LLC, Treasury Wine Estates Ltd.. Also, the global wine and spirits market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Packaging
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Wine And Spirits Market 2020 - 2024
  • Historic Market Size - Data Table on Global Wine And Spirits Market 2020 - 2024 ($ billion)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.4 Packaging segment analysis 2020 - 2024
  • Historic Market Size - Packaging Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 AI impact on Global Wine and Spirits Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Off-trade - Market size and forecast 2025-2030
• 8.4 On-trade - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Spirits - Market size and forecast 2025-2030
• 9.4 Wine - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)

10 Market Segmentation by Packaging

• 10.1 Market segments
• 10.2 Comparison by Packaging
• 10.3 Glass bottles - Market size and forecast 2025-2030
• 10.4 Cans - Market size and forecast 2025-2030
• 10.5 Tetra packs - Market size and forecast 2025-2030
• 10.6 Miniatures - Market size and forecast 2025-2030
• 10.7 Kegs - Market size and forecast 2025-2030
• 10.8 Market opportunity by Packaging
  • Market opportunity by Packaging ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 Russia - Market size and forecast 2025-2030
  • 12.3.4 France - Market size and forecast 2025-2030
  • 12.3.5 Italy - Market size and forecast 2025-2030
  • 12.3.6 Spain - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Nigeria - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Saudi Arabia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increased demand for craft drinks
  • Growing number of new product launches by companies
  • Increasing number of mergers and acquisitions among companies
• 13.2 Market challenges
  • Campaigns against alcohol consumption
  • Increasing cases of accidents due to driving under influence of alcohol
  • Regulations on advertisements
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing dependence on technology throughout value chain
  • Growing adoption of organic and natural wines
  • Growing online sales of alcohol

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Business segments
  • Anheuser Busch InBev SA NV - Key offerings
  • Anheuser Busch InBev SA NV - Segment focus
  • SWOT
• 15.5 Bayadera Group
  • Bayadera Group - Overview
  • Bayadera Group - Product / Service
  • Bayadera Group - Key offerings
  • SWOT
• 15.6 Brown Forman Corp.
  • Brown Forman Corp. - Overview
  • Brown Forman Corp. - Business segments
  • Brown Forman Corp. - Key offerings
  • Brown Forman Corp. - Segment focus
  • SWOT
• 15.7 Campari Group
  • Campari Group - Overview
  • Campari Group - Business segments
  • Campari Group - Key offerings
  • Campari Group - Segment focus
  • SWOT
• 15.8 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
  • SWOT
• 15.9 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key news
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 15.10 Familia Torres
  • Familia Torres - Overview
  • Familia Torres - Product / Service
  • Familia Torres - Key offerings
  • SWOT
• 15.11 Globus Spirits Ltd.
  • Globus Spirits Ltd. - Overview
  • Globus Spirits Ltd. - Business segments
  • Globus Spirits Ltd. - Key offerings
  • Globus Spirits Ltd. - Segment focus
  • SWOT
• 15.12 Hite Jinro Co. Ltd.
  • Hite Jinro Co. Ltd. - Overview
  • Hite Jinro Co. Ltd. - Business segments
  • Hite Jinro Co. Ltd. - Key offerings
  • Hite Jinro Co. Ltd. - Segment focus
  • SWOT
• 15.13 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key news
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 15.14 Pernod Ricard SA
  • Pernod Ricard SA - Overview
  • Pernod Ricard SA - Business segments
  • Pernod Ricard SA - Key offerings
  • Pernod Ricard SA - Segment focus
  • SWOT
• 15.15 Sula Vineyards Ltd.
  • Sula Vineyards Ltd. - Overview
  • Sula Vineyards Ltd. - Product / Service
  • Sula Vineyards Ltd. - Key offerings
  • SWOT
• 15.16 Thai Beverage Public Co. Ltd.
  • Thai Beverage Public Co. Ltd. - Overview
  • Thai Beverage Public Co. Ltd. - Business segments
  • Thai Beverage Public Co. Ltd. - Key offerings
  • Thai Beverage Public Co. Ltd. - Segment focus
  • SWOT
• 15.17 The Wine Group LLC
  • The Wine Group LLC - Overview
  • The Wine Group LLC - Product / Service
  • The Wine Group LLC - Key offerings
  • SWOT
• 15.18 Treasury Wine Estates Ltd.
  • Treasury Wine Estates Ltd. - Overview
  • Treasury Wine Estates Ltd. - Business segments
  • Treasury Wine Estates Ltd. - Key offerings
  • Treasury Wine Estates Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations