허브 의약품 시장(2026-2030년)

The global herbal market is forecasted to grow by USD 160926.9 mn during 2025-2030, accelerating at a CAGR of 7.3% during the forecast period. The report on the global herbal market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising global consumer demand for preventive wellness solutions propels market growth, increasing clinical validation validates efficacy strategies for standardized traditional medicine formulations, rapid ecommerce channel expansion enhances distribution network accessibility for international brands.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global herbal market is segmented as below:

By Delivery

• Over the counter
• Prescription

By Product

• Herbal supplements and remedies
• Herbal medicine
• Herbal cosmetics

By Type

• Detoxification medicine
• Antipyretic medicine
• Aigestant medicine
• Blood circulation medicine
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• Asia
• Rest of World (ROW)
• Rest of World (ROW)

This study identifies the advanced plant cell fermentation technology revolutionizes sustainable cultivation systems globally as one of the prime reasons driving the global herbal market growth during the next few years. Also, integration into premium functional foods formats attracts diverse younger demographic cohorts and big pharma strategic partnerships drive consolidation within emerging phytotherapy medical categories will lead to sizable demand in the market.

The report on the global herbal market covers the following areas:

• Global herbal market sizing
• Global herbal market forecast
• Global herbal market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global herbal market vendors that include A Vogel AG, Amway Corp., Arkopharma Laboratories, Bio Botanica Inc., Bionorica SE, Boiron SA, Dabur India Ltd., Gaia Herbs Inc., Herbalife International Inc., Lotus Herbals Pvt Ltd., Natures Answer Inc., Natures Bounty, Natures Sunshine Products Inc., Patanjali Ayurved Ltd., Pukka Herbs Ltd., Ricola Group AG, Solgar Inc., The Himalaya Drug Co., Traditional Medicinals, Weleda. Also, the global herbal market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Delivery
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Herbal Market 2020 - 2024
  • Historic Market Size - Data Table on Global Herbal Market 2020 - 2024 ($ million)
• 5.2 Delivery segment analysis 2020 - 2024
  • Historic Market Size - Delivery Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global herbal market
• 6.2 Impact of geopolitical conflicts on global herbal market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Delivery

• 8.1 Market segments
• 8.2 Comparison by Delivery
• 8.3 Over the counter - Market size and forecast 2025-2030
• 8.4 Prescription - Market size and forecast 2025-2030
• 8.5 Market opportunity by Delivery
  • Market opportunity by Delivery ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Herbal supplements and remedies - Market size and forecast 2025-2030
• 9.4 Herbal medicine - Market size and forecast 2025-2030
• 9.5 Herbal cosmetics - Market size and forecast 2025-2030
• 9.6 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Detoxification medicine - Market size and forecast 2025-2030
• 10.4 Antipyretic medicine - Market size and forecast 2025-2030
• 10.5 Aigestant medicine - Market size and forecast 2025-2030
• 10.6 Blood circulation medicine - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 Asia - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Indonesia - Market size and forecast 2025-2030
  • 12.5.6 Thailand - Market size and forecast 2025-2030
• 12.6 Rest of World (ROW) - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.3 UAE - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Argentina - Market size and forecast 2025-2030
  • 12.6.6 Colombia - Market size and forecast 2025-2030
  • 12.6.7 South Africa - Market size and forecast 2025-2030
  • 12.6.8 Israel - Market size and forecast 2025-2030
• 12.7 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising global consumer demand for preventive wellness solutions propels market growth
  • Increasing clinical validation validates efficacy strategies for standardized traditional medicine formulations
  • Rapid ecommerce channel expansion enhances distribution network accessibility for international brands
• 13.2 Market challenges
  • Fragmented international regulatory frameworks complicate global compliance processes for botanical manufacturers
  • Severe supply chain disruptions impact procurement quality standards for raw plant extracts
  • Widespread raw material adulteration undermines consumer confidence regarding premium herbal formulations
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Advanced plant cell fermentation technology revolutionizes sustainable cultivation systems globally
  • Integration into premium functional foods formats attracts diverse younger demographic cohorts
  • Big pharma strategic partnerships drive consolidation within emerging phytotherapy medical categories

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
  • SWOT
• 15.5 Boiron SA
  • Boiron SA - Overview
  • Boiron SA - Product / Service
  • Boiron SA - Key offerings
  • SWOT
• 15.6 Dabur India Ltd.
  • Dabur India Ltd. - Overview
  • Dabur India Ltd. - Business segments
  • Dabur India Ltd. - Key offerings
  • Dabur India Ltd. - Segment focus
  • SWOT
• 15.7 Gaia Herbs Inc.
  • Gaia Herbs Inc. - Overview
  • Gaia Herbs Inc. - Product / Service
  • Gaia Herbs Inc. - Key offerings
  • SWOT
• 15.8 Herbalife International Inc.
  • Herbalife International Inc. - Overview
  • Herbalife International Inc. - Product / Service
  • Herbalife International Inc. - Key offerings
  • SWOT
• 15.9 Lotus Herbals Pvt Ltd.
  • Lotus Herbals Pvt Ltd. - Overview
  • Lotus Herbals Pvt Ltd. - Product / Service
  • Lotus Herbals Pvt Ltd. - Key offerings
  • SWOT
• 15.10 Natures Answer Inc.
  • Natures Answer Inc. - Overview
  • Natures Answer Inc. - Product / Service
  • Natures Answer Inc. - Key offerings
  • SWOT
• 15.11 Natures Bounty
  • Natures Bounty - Overview
  • Natures Bounty - Product / Service
  • Natures Bounty - Key offerings
  • SWOT
• 15.12 Patanjali Ayurved Ltd.
  • Patanjali Ayurved Ltd. - Overview
  • Patanjali Ayurved Ltd. - Product / Service
  • Patanjali Ayurved Ltd. - Key offerings
  • SWOT
• 15.13 Pukka Herbs Ltd.
  • Pukka Herbs Ltd. - Overview
  • Pukka Herbs Ltd. - Product / Service
  • Pukka Herbs Ltd. - Key offerings
  • SWOT
• 15.14 Ricola Group AG
  • Ricola Group AG - Overview
  • Ricola Group AG - Product / Service
  • Ricola Group AG - Key offerings
  • SWOT
• 15.15 Solgar Inc.
  • Solgar Inc. - Overview
  • Solgar Inc. - Product / Service
  • Solgar Inc. - Key offerings
  • SWOT
• 15.16 The Himalaya Drug Co.
  • The Himalaya Drug Co. - Overview
  • The Himalaya Drug Co. - Product / Service
  • The Himalaya Drug Co. - Key offerings
  • SWOT
• 15.17 Traditional Medicinals
  • Traditional Medicinals - Overview
  • Traditional Medicinals - Product / Service
  • Traditional Medicinals - Key offerings
  • SWOT
• 15.18 Weleda
  • Weleda - Overview
  • Weleda - Product / Service
  • Weleda - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations