온라인 스트리밍 서비스 시장(2026-2030년)

The global online streaming services market is forecasted to grow by USD 675757.0 mn during 2025-2030, accelerating at a CAGR of 24.8% during the forecast period. The report on the global online streaming services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid expansion of global broadband infrastructure and 5g connectivity, surging consumer demand for personalized and flexible on-demand entertainment, strategic diversification into hybrid monetization and ad-supported subscription tiers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global online streaming services market is segmented as below:

By Revenue

• Subscription
• Advertising
• Rental

By Type

• Online video streaming
• Online music streaming

By End-User

• Individual consumers
• Commercial users

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the rapid migration toward hybrid ad-supported and tiered monetization models as one of the prime reasons driving the global online streaming services market growth during the next few years. Also, widespread integration of ai for hyper-personalization and production efficiency and strategic prioritization of live sports streaming and event broadcasting will lead to sizable demand in the market.

The report on the global online streaming services market covers the following areas:

• Global online streaming services market sizing
• Global online streaming services market forecast
• Global online streaming services market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global online streaming services market vendors that include AMC Networks, Apple Inc., CuriosityStream Inc., DAZN Group Ltd, fuboTV Inc., iQIYI Inc., Jiostar India Pvt Ltd, MAX, Mubi Inc., Netflix Inc., Paramount Plus, Peacock TV LLC, Philo Inc., Prime Video, Roku Inc., Sony Pictures Networks, The Walt Disney Co., Tubi Inc., YouTube, Zee Entertainment Enterprises. Also, the global online streaming services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Revenue
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Online Streaming Services Market 2020 - 2024
  • Historic Market Size - Data Table on Global Online Streaming Services Market 2020 - 2024 ($ million)
• 5.2 Revenue segment analysis 2020 - 2024
  • Historic Market Size - Revenue Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Online Streaming Services Market
• 6.2 Impact of Geopolitical Conflict on Global Online Streaming Services Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Revenue

• 8.1 Market segments
• 8.2 Comparison by Revenue
• 8.3 Subscription - Market size and forecast 2025-2030
• 8.4 Advertising - Market size and forecast 2025-2030
• 8.5 Rental - Market size and forecast 2025-2030
• 8.6 Market opportunity by Revenue
  • Market opportunity by Revenue ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Online video streaming - Market size and forecast 2025-2030
• 9.4 Online music streaming - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Individual consumers - Market size and forecast 2025-2030
• 10.4 Commercial users - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 India - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rapid expansion of global broadband infrastructure and 5G connectivity
  • Surging consumer demand for personalized and flexible on-demand entertainment
  • Strategic diversification into hybrid monetization and ad-supported subscription tiers
• 13.2 Market challenges
  • Escalating content production and licensing costs
  • Widespread subscription fatigue and high consumer churn rates
  • Persistent digital piracy and unauthorized content redistribution
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Rapid migration toward hybrid ad-supported and tiered monetization models
  • Widespread integration of AI for hyper-personalization and production efficiency
  • Strategic prioritization of live sports streaming and event broadcasting

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.5 DAZN Group Ltd
  • DAZN Group Ltd - Overview
  • DAZN Group Ltd - Product / Service
  • DAZN Group Ltd - Key offerings
  • SWOT
• 15.6 fuboTV Inc.
  • fuboTV Inc. - Overview
  • fuboTV Inc. - Product / Service
  • fuboTV Inc. - Key offerings
  • SWOT
• 15.7 iQIYI Inc.
  • iQIYI Inc. - Overview
  • iQIYI Inc. - Product / Service
  • iQIYI Inc. - Key offerings
  • SWOT
• 15.8 Jiostar India Pvt Ltd
  • Jiostar India Pvt Ltd - Overview
  • Jiostar India Pvt Ltd - Product / Service
  • Jiostar India Pvt Ltd - Key offerings
  • SWOT
• 15.9 MAX
  • MAX - Overview
  • MAX - Product / Service
  • MAX - Key offerings
  • SWOT
• 15.10 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
  • SWOT
• 15.11 Peacock TV LLC
  • Peacock TV LLC - Overview
  • Peacock TV LLC - Product / Service
  • Peacock TV LLC - Key offerings
  • SWOT
• 15.12 Prime Video
  • Prime Video - Overview
  • Prime Video - Product / Service
  • Prime Video - Key offerings
  • SWOT
• 15.13 Roku Inc.
  • Roku Inc. - Overview
  • Roku Inc. - Business segments
  • Roku Inc. - Key offerings
  • Roku Inc. - Segment focus
  • SWOT
• 15.14 Sony Pictures Networks
  • Sony Pictures Networks - Overview
  • Sony Pictures Networks - Product / Service
  • Sony Pictures Networks - Key offerings
  • SWOT
• 15.15 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.16 Tubi Inc.
  • Tubi Inc. - Overview
  • Tubi Inc. - Product / Service
  • Tubi Inc. - Key offerings
  • SWOT
• 15.17 YouTube
  • YouTube - Overview
  • YouTube - Product / Service
  • YouTube - Key offerings
  • SWOT
• 15.18 Zee Entertainment Enterprises
  • Zee Entertainment Enterprises - Overview
  • Zee Entertainment Enterprises - Product / Service
  • Zee Entertainment Enterprises - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations