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시장보고서
상품코드
2109493
온라인 광고 지출 시장(2026-2030년)Global Online Ad Spending Market 2026-2030 |
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세계의 온라인 광고 지출 시장은 2025년부터 2030년까지 3,287억 9,350만 달러 증가하고, 예측 기간 동안 CAGR은 12.1%에 달할 것으로 예측됩니다.
전 세계 온라인 광고 지출 시장에 관한 본 보고서는 종합적인 분석, 시장 규모 및 전망, 동향, 성장 요인, 과제는 물론 약 25개 업체를 대상으로 한 벤더 분석을 제공합니다.
본 보고서는 현재의 시장 상황, 최신 시장 동향 및 촉진요인, 그리고 전반적인 시장 환경에 대한 최신 분석을 제공합니다. 이 시장의 성장을 주도하는 요인은 오프라인 광고비 감소에 따른 시장 성장 가속화, 온라인 광고 비용의 절감, 그리고 광고 목적으로 소셜 미디어 이용이 증가하는 것입니다.
본 조사는 업계 주요 관계자로부터 얻은 정보를 포함한 1차 정보와 2차 정보를 객관적으로 결합하여 수행되었습니다. 본 보고서에는 주요 기업에 대한 분석 외에도 종합적인 시장 규모 데이터, 지역별 분석을 포함한 부문, 그리고 벤더 현황이 수록되어 있습니다. 보고서에는 과거 데이터 및 예측 데이터가 포함되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준 연도 | 2025년 |
| 종료 연도 | 2030년 |
| 조사 대상 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| 2026년 전년 대비 | 10.8% |
| CAGR | 12.1% |
| 증가액 | 3,287억 9,350만 달러 |
본 조사에서는 향후 수년간 전 세계 온라인 광고 지출 시장의 성장을 견인할 주요 요인 중 하나로 온라인 동영상 및 커넥티드 TV(CTV) 광고의 성장을 꼽고 있습니다. 또한, 쿠키를 사용하지 않는 광고가 시장의 성장을 가속화하고 있으며, 기하급수적으로 증가하고 있는 실시간 입찰(RTB)이 시장에서 상당한 수요를 창출할 것으로 전망됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 플랫폼별
제9장 시장 세분화 : 용도별
제10장 시장 세분화 : 유형별
제11장 고객 상황
제12장 지역별 상황
제13장 촉진요인, 과제, 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
KSM 26.08.14The global online ad spending market is forecasted to grow by USD 328793.5 mn during 2025-2030, accelerating at a CAGR of 12.1% during the forecast period. The report on the global online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending is expediting market growth, low cost of online advertising, increasing use of social media for advertisement.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 10.8% |
| CAGR | 12.1% |
| Incremental Value | $328793.5 mn |
Technavio's global online ad spending market is segmented as below:
By Platform
- Mobile devices
- Desktops
By Application
- Retail and e-commerce
- Healthcare and pharma
- Media and entertainment
- Travel and hospitality
- Others
By Type
- Search Ads
- Social media Ads
- Display Ads
- Video Ads
- Others
Geography
- North America
- US
- Canada
- Mexico
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the global online ad spending market growth during the next few years. Also, advertising without cookies is expediting market prosperity and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.
The report on the global online ad spending market covers the following areas:
- Global online ad spending market sizing
- Global online ad spending market forecast
- Global online ad spending market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global online ad spending market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Baidu Inc., ByteDance Ltd., Criteo SA, DoubleVerify Holdings Inc., Google LLC, Integral Ad Science, Magnite Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Reddit Inc., Snap Inc., Spotify Technology SA, Taboola.com Ltd., Teads Holding Co., Tencent Holdings Ltd., The Trade Desk Inc., Unity Technologies Inc., X Corp.. Also, the global online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Online Ad Spending Market 2020 - 2024
- Historic Market Size - Data Table on Global Online Ad Spending Market 2020 - 2024 ($ million)
- 5.2 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ million)
- 5.3 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ million)
- 5.4 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Online Ad Spending Market
- 6.2 Impact of Geopolitical Conflicts on Global Online Ad Spending Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Platform
- 8.1 Market segments
- 8.2 Comparison by Platform
- 8.3 Mobile devices - Market size and forecast 2025-2030
- 8.4 Desktops - Market size and forecast 2025-2030
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- 9.2 Comparison by Application
- 9.3 Retail and e-commerce - Market size and forecast 2025-2030
- 9.4 Healthcare and pharma - Market size and forecast 2025-2030
- 9.5 Media and entertainment - Market size and forecast 2025-2030
- 9.6 Travel and hospitality - Market size and forecast 2025-2030
- 9.7 Others - Market size and forecast 2025-2030
- 9.8 Market opportunity by Application
- Market opportunity by Application ($ million)
10 Market Segmentation by Type
- 10.1 Market segments
- 10.2 Comparison by Type
- 10.3 Search Ads - Market size and forecast 2025-2030
- 10.4 Social media Ads - Market size and forecast 2025-2030
- 10.5 Display Ads - Market size and forecast 2025-2030
- 10.6 Video Ads - Market size and forecast 2025-2030
- 10.7 Others - Market size and forecast 2025-2030
- 10.8 Market opportunity by Type
- Market opportunity by Type ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 APAC - Market size and forecast 2025-2030
- 12.4.1 China - Market size and forecast 2025-2030
- 12.4.2 Japan - Market size and forecast 2025-2030
- 12.4.3 India - Market size and forecast 2025-2030
- 12.4.4 South Korea - Market size and forecast 2025-2030
- 12.4.5 Australia - Market size and forecast 2025-2030
- 12.4.6 Indonesia - Market size and forecast 2025-2030
- 12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 Germany - Market size and forecast 2025-2030
- 12.5.2 UK - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Italy - Market size and forecast 2025-2030
- 12.5.5 Spain - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Israel - Market size and forecast 2025-2030
- 12.7.5 Turkey - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Decline in offline ad spending is expediting market growth
- Low cost of online advertising
- Increasing use of social media for advertisement
- 13.2 Market challenges
- Increase in fraud activities is degrading market growth
- Challenges associated with OTT advertising
- Growing use of online ad-blockers
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Growth of online video and connected TV (CTV) advertising
- Advertising without cookies is expediting market prosperity
- Exponentially rising real-time bidding (RTB)
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
- 15.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 15.6 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key news
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus
- SWOT
- 15.7 ByteDance Ltd.
- ByteDance Ltd. - Overview
- ByteDance Ltd. - Product / Service
- ByteDance Ltd. - Key offerings
- SWOT
- 15.8 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
- 15.9 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
- 15.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 15.11 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key offerings
- SWOT
- 15.12 Reddit Inc.
- Reddit Inc. - Overview
- Reddit Inc. - Business segments
- Reddit Inc. - Key offerings
- Reddit Inc. - Segment focus
- SWOT
- 15.13 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
- SWOT
- 15.14 Spotify Technology SA
- Spotify Technology SA - Overview
- Spotify Technology SA - Business segments
- Spotify Technology SA - Key offerings
- Spotify Technology SA - Segment focus
- SWOT
- 15.15 Teads Holding Co.
- Teads Holding Co. - Overview
- Teads Holding Co. - Product / Service
- Teads Holding Co. - Key news
- Teads Holding Co. - Key offerings
- SWOT
- 15.16 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
- 15.17 Unity Technologies Inc.
- Unity Technologies Inc. - Overview
- Unity Technologies Inc. - Business segments
- Unity Technologies Inc. - Key offerings
- Unity Technologies Inc. - Segment focus
- SWOT
- 15.18 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
