디지털 음성 방송 시장 : 유형, 기술, 컴포넌트, 서비스, 용도, 최종 사용자별 예측(2025-2030년)

The Digital Audio Broadcasting Market was valued at USD 5.17 billion in 2023, expected to reach USD 5.65 billion in 2024, and is projected to grow at a CAGR of 10.09%, to USD 10.15 billion by 2030.

Digital Audio Broadcasting (DAB) is a digital radio technology aimed at delivering high-quality audio content, often used to replace traditional analog FM radio. Its scope extends beyond merely audio transmission, providing enhanced capacity for additional digital data such as traffic updates, weather forecasts, and multimedia services. This expanded functionality underscores its necessity, particularly in regions seeking to modernize the broadcasting infrastructure and offer consumers enriched listening experiences. End-use applications span numerous sectors, including automotive, consumer electronics, and broadcasting, where DAB technologies enable improved sound quality and greater channel variety. The market for digital audio broadcasting is primarily driven by advancements in digital technology, rising consumer demand for superior audio content, and government initiatives supporting DAB adoption over analog systems. Opportunities abound in emerging economies, where the infrastructure is ripe for modernization, and in the development of new interactive services that leverage digital platforms. Companies can capitalize on these opportunities by innovating in areas such as improved signal transmission and developing integrative interfaces that enhance user experience.

However, market growth is not without its challenges. Transition barriers from analog to digital infrastructure, high initial costs for broadcasting stations, and issues related to signal interference and coverage limitations pose significant hurdles. Furthermore, consumer resistance due to limited awareness and the continued popularity of other digital music platforms like streaming services can also impede market expansion. For innovation and research, focus should be directed towards enhancing signal robustness, expanding coverage in rural areas, and developing cost-effective solutions for broadcasters and consumers alike. Establishing collaborations for hybrid radio solutions that integrate DAB with internet-based services could also present significant business growth opportunities. The market remains dynamic, characterized by rapid technological advancements and shifting consumer preferences, necessitating continued agility and innovation among industry participants.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Audio Broadcasting Market

The Digital Audio Broadcasting Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased integration of digital audio broadcasting in new automobile models driving market expansion and consumer engagement
  • Innovative advancements in digital audio broadcasting technology improving user experience and broadcasting efficiency
  • Strategic collaborations between leading audio equipment manufacturers and broadcasting companies fostering market growth and innovation
  • Increasing consumer preference for digital audio content over traditional analog broadcasts leading to market transformation
• Market Restraints
  • High infrastructure costs with incomplete network coverage
• Market Opportunities
  • Emerging trends in digital audio broadcasting technologies transforming traditional radio markets worldwide
  • Increasing adoption of digital audio broadcasting in the automotive industry enhances in-car entertainment experience
  • Expansion of digital audio broadcasting networks in developing regions due to government initiatives and technological advancements
• Market Challenges
  • Complex setup, maintenance requirements along with competition from internet streaming services

Porter's Five Forces: A Strategic Tool for Navigating the Digital Audio Broadcasting Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Audio Broadcasting Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Audio Broadcasting Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Audio Broadcasting Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Audio Broadcasting Market

A detailed market share analysis in the Digital Audio Broadcasting Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Audio Broadcasting Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Audio Broadcasting Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Audio Broadcasting Market

A strategic analysis of the Digital Audio Broadcasting Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Audio Broadcasting Market, highlighting leading vendors and their innovative profiles. These include Arqiva Limited, Audacy Inc., Australian Broadcasting Corporation (ABC), Bauer Media Group, BBC, Canadian Broadcasting Corporation (CBC), Cumulus Media Inc., Deezer S.A., Entercom Communications Corp., Global Media & Entertainment Limited, iHeartMedia Inc., Nielsen Holdings plc, Pandora Media LLC, Radioplayer Worldwide Limited, Sirius XM Holdings Inc., Sky Group Limited, South African Broadcasting Corporation (SABC), Spotify Technology S.A., TuneIn Inc., and Xperi Holding Corporation.

Market Segmentation & Coverage

This research report categorizes the Digital Audio Broadcasting Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Digital Audio Broadcasting, Digital Audio Broadcasting+, and Digital Multimedia Broadcasting.
• Based on Technology, market is studied across Digital Signal Processing (DSP) Devices and Receiver Chips.
• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Encoders/Multiplexers, Interfacing Devices, and Transmitters. The Software is further studied across Broadcast Content Management.
• Based on Service, market is studied across Consulting, Integration Services, and Maintenance & Support.
• Based on Application, market is studied across Automotive, Broadcast Media, Consumer Electronics, Government & Public Safety, and Sports & Entertainment.
• Based on End-User, market is studied across Commercial, Institutional, and Residential. The Commercial is further studied across Broadcast Stations and Subscription-Based Services. The Institutional is further studied across Education and Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased integration of digital audio broadcasting in new automobile models driving market expansion and consumer engagement
    • 5.1.1.2. Innovative advancements in digital audio broadcasting technology improving user experience and broadcasting efficiency
    • 5.1.1.3. Strategic collaborations between leading audio equipment manufacturers and broadcasting companies fostering market growth and innovation
    • 5.1.1.4. Increasing consumer preference for digital audio content over traditional analog broadcasts leading to market transformation
  • 5.1.2. Restraints
    • 5.1.2.1. High infrastructure costs with incomplete network coverage

• 5.1.3. Opportunities
  • 5.1.3.1. Emerging trends in digital audio broadcasting technologies transforming traditional radio markets worldwide
  • 5.1.3.2. Increasing adoption of digital audio broadcasting in the automotive industry enhances in-car entertainment experience
  • 5.1.3.3. Expansion of digital audio broadcasting networks in developing regions due to government initiatives and technological advancements
• 5.1.4. Challenges
  • 5.1.4.1. Complex setup, maintenance requirements along with competition from internet streaming services

• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Audio Broadcasting Market, by Type

• 6.1. Introduction
• 6.2. Digital Audio Broadcasting
• 6.3. Digital Audio Broadcasting+
• 6.4. Digital Multimedia Broadcasting

7. Digital Audio Broadcasting Market, by Technology

• 7.1. Introduction
• 7.2. Digital Signal Processing (DSP) Devices
• 7.3. Receiver Chips

8. Digital Audio Broadcasting Market, by Component

• 8.1. Introduction
• 8.2. Hardware
  • 8.2.1. Encoders/Multiplexers
  • 8.2.2. Interfacing Devices
  • 8.2.3. Transmitters
• 8.3. Software
  • 8.3.1. Broadcast Content Management

9. Digital Audio Broadcasting Market, by Service

• 9.1. Introduction
• 9.2. Consulting
• 9.3. Integration Services
• 9.4. Maintenance & Support

10. Digital Audio Broadcasting Market, by Application

• 10.1. Introduction
• 10.2. Automotive
• 10.3. Broadcast Media
• 10.4. Consumer Electronics
• 10.5. Government & Public Safety
• 10.6. Sports & Entertainment

11. Digital Audio Broadcasting Market, by End-User

• 11.1. Introduction
• 11.2. Commercial
  • 11.2.1. Broadcast Stations
  • 11.2.2. Subscription-Based Services
• 11.3. Institutional
  • 11.3.1. Education
  • 11.3.2. Healthcare
• 11.4. Residential

12. Americas Digital Audio Broadcasting Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Digital Audio Broadcasting Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Digital Audio Broadcasting Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Arqiva Limited
• 2. Audacy Inc.
• 3. Australian Broadcasting Corporation (ABC)
• 4. Bauer Media Group
• 5. BBC
• 6. Canadian Broadcasting Corporation (CBC)
• 7. Cumulus Media Inc.
• 8. Deezer S.A.
• 9. Entercom Communications Corp.
• 10. Global Media & Entertainment Limited
• 11. iHeartMedia Inc.
• 12. Nielsen Holdings plc
• 13. Pandora Media LLC
• 14. Radioplayer Worldwide Limited
• 15. Sirius XM Holdings Inc.
• 16. Sky Group Limited
• 17. South African Broadcasting Corporation (SABC)
• 18. Spotify Technology S.A.
• 19. TuneIn Inc.
• 20. Xperi Holding Corporation