세계의 이벤트 마케팅 소프트웨어 시장 : 기능, 유형, 최종 사용자, 전개별 예측(2025-2030년)

The Event Marketing Software Market was valued at USD 612.23 million in 2023, expected to reach USD 695.14 million in 2024, and is projected to grow at a CAGR of 13.63%, to USD 1,498.04 million by 2030.

Event marketing software is a powerful tool designed to streamline the creation, management, and execution of events ranging from small-scale meetings to large conferences and trade shows. Its scope extends across various features such as event registration, ticketing, scheduling, attendee engagement, and analytics, providing a comprehensive solution that enhances event planning and execution. The necessity for event marketing software is growing as businesses strive to create memorable, engaging experiences that yield tangible returns. In application, event marketing software is employed by corporate firms, event planners, educational institutions, and non-profits, among others, to facilitate efficient event management and maximize attendee satisfaction. The end-use scope spans industries like IT, healthcare, hospitality, and more, reflecting its versatile utility.

Market insights reveal that key growth factors include the increasing adoption of digital solutions for event management and a rising focus on enhancing attendee engagement and experience. The integration of advanced technologies such as AI and machine learning in event management processes offers new realms of opportunities. Particularly, AI-powered chatbots for attendee queries and AI-driven analytics for insightful reporting are gaining attention. Opportunities abound in expanding the use of virtual and hybrid event capabilities, given the post-pandemic shift towards flexible event formats. Recommendations to leverage these opportunities include investing in user-friendly, scalable software that supports virtual and hybrid models and offers advanced data analytics features.

Challenges affecting market growth include concerns around data privacy and security, as events often handle sensitive attendee information. Additionally, resistance to change from traditional methods to digital platforms can pose hurdles. Innovations could focus on enhancing data protection measures and developing intuitive technologies that lower the learning curve for new users. The market, dynamic in nature, is highly competitive with numerous players constantly vying for technological advancements and market share expansion. Businesses aiming for growth should focus on differentiation via innovation and superior customer support, leveraging insights to anticipate market needs and trends effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Event Marketing Software Market

The Event Marketing Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing adoption of advanced data analytics solutions
  • Surge in the demand for event automation among organizers or marketers
  • Rising number of event management related mobile applications
• Market Restraints
  • Limited options of design available on the software
  • Rise in the number of cyber-attacks threatening the data privacy and security
• Market Opportunities
  • Technological advancement in real-time management systems
  • Growing adoption of social media advertising and marketing
• Market Challenges
  • Lack of technical expertise and awareness in developing countries

Porter's Five Forces: A Strategic Tool for Navigating the Event Marketing Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Event Marketing Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Event Marketing Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Event Marketing Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Event Marketing Software Market

A detailed market share analysis in the Event Marketing Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Event Marketing Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Event Marketing Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Event Marketing Software Market

A strategic analysis of the Event Marketing Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Event Marketing Software Market, highlighting leading vendors and their innovative profiles. These include Attendease Software Corporation, Audiencetools, Aventri, Inc., Bizzabo Ltd., Constant Contact, Inc., Cvent, Inc., ExhibitForce, GEVME, Hubilo Softech Private Limited, Lately, Inc., Lenos Software, NextME, Inc., Patron Technology, Inc., PheedLoop Inc., ZELFMADE GmbH Eventagentur Hamburg, and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Event Marketing Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Function, market is studied across Attendee Engagement, Email Marketing, Event Scheduling, Reporting & Analytics, Social Campaign Management, Survey & Feedback Management, and Website Management.
• Based on Type, market is studied across Integrated and Standalone.
• Based on End-Users, market is studied across Large Enterprices and SMEs.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing adoption of advanced data analytics solutions
    • 5.1.1.2. Surge in the demand for event automation among organizers or marketers
    • 5.1.1.3. Rising number of event management related mobile applications
  • 5.1.2. Restraints
    • 5.1.2.1. Limited options of design available on the software
    • 5.1.2.2. Rise in the number of cyber-attacks threatening the data privacy and security
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancement in real-time management systems
    • 5.1.3.2. Growing adoption of social media advertising and marketing
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of technical expertise and awareness in developing countries
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Event Marketing Software Market, by Function

• 6.1. Introduction
• 6.2. Attendee Engagement
• 6.3. Email Marketing
• 6.4. Event Scheduling
• 6.5. Reporting & Analytics
• 6.6. Social Campaign Management
• 6.7. Survey & Feedback Management
• 6.8. Website Management

7. Event Marketing Software Market, by Type

• 7.1. Introduction
• 7.2. Integrated
• 7.3. Standalone

8. Event Marketing Software Market, by End-Users

• 8.1. Introduction
• 8.2. Large Enterprices
• 8.3. SMEs

9. Event Marketing Software Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-Premise

10. Americas Event Marketing Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Event Marketing Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Event Marketing Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Attendease Software Corporation
• 2. Audiencetools
• 3. Aventri, Inc.
• 4. Bizzabo Ltd.
• 5. Constant Contact, Inc.
• 6. Cvent, Inc.
• 7. ExhibitForce
• 8. GEVME
• 9. Hubilo Softech Private Limited
• 10. Lately, Inc.
• 11. Lenos Software
• 12. NextME, Inc.
• 13. Patron Technology, Inc.
• 14. PheedLoop Inc.
• 15. ZELFMADE GmbH Eventagentur Hamburg
• 16. Zoho Corporation