세계의 3D 디지털 자산 시장 : 컴포넌트, 전개 모델, 용도별 예측(2025-2030년)

The 3D Digital Asset Market was valued at USD 25.26 billion in 2023, expected to reach USD 28.52 billion in 2024, and is projected to grow at a CAGR of 13.27%, to USD 60.46 billion by 2030.

The 3D Digital Asset market comprises digital objects used in various domains, such as gaming, movies, virtual reality, e-commerce, and simulation, offering realistic model representations. Such assets include 3D models, textures, animations, and environments primarily meant for enhancing user engagement and providing immersive experiences. The necessity of 3D digital assets stems from the rising demand for hyper-realistic visuals and interactions across platforms, particularly as industries like entertainment, retail, and education increasingly pivot towards virtual and augmented reality integrations. Real-world applications range from 3D visualization in gaming to product displays in virtual showrooms and detailed architectural walk-throughs. The end-use scope spans sectors such as entertainment, advertising, e-commerce, healthcare, and education, each relying on 3D assets for their respective digitization strategies. Key factors influencing market growth include technological advances in processing power and graphics rendering, alongside the growing proliferation of VR/AR devices which push the demand for high-quality, adaptable 3D content. However, limitations such as high production costs, the complexity of creation and editing processes, and capacity or bandwidth concerns may impede rapid market growth. Developers often face challenges like maintaining standardization and cross-platform compatibility, which could deter broader acceptance. Opportunities beckon in the burgeoning metaverse space and NFT markets, where unique, tokenized digital assets are monetized, creating entirely new revenue streams. Innovations in AI and machine learning present further frontiers, especially in automating asset creation and enhancing realism. Businesses should focus on developing user-friendly, low-cost tools and platforms to democratize access to 3D asset creation. The market is dynamic, with a collaborative nature where partnerships among tech developers, content creators, and platform providers drive evolution and creativity. For sustained growth, firms would benefit from investing in technologies that streamline interoperability and scalability alongside customized solutions tailored to specific industry needs.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving 3D Digital Asset Market

The 3D Digital Asset Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of 3D digital asset in entertainment and media industries
  • Growth in the E-commerce and online retail platforms
  • Rising use of virtual reality (VR) and augmented reality (AR) in various sectors
• Market Restraints
  • High costs of development and implementation of high-quality 3D digital assets
• Market Opportunities
  • Expansion of 3D digital assets in education sector
  • Development of user-friendly tools and platforms for integrating 3D assets
• Market Challenges
  • Data security and intellectual property concerns associated with the 3D digital asset

Porter's Five Forces: A Strategic Tool for Navigating the 3D Digital Asset Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the 3D Digital Asset Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the 3D Digital Asset Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the 3D Digital Asset Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the 3D Digital Asset Market

A detailed market share analysis in the 3D Digital Asset Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the 3D Digital Asset Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the 3D Digital Asset Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the 3D Digital Asset Market

A strategic analysis of the 3D Digital Asset Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the 3D Digital Asset Market, highlighting leading vendors and their innovative profiles. These include 3D Systems, Adobe Inc., Altair Engineering Inc., Artec 3D, Artec Europe, S.a.r.l., Autodesk Inc., Bentley Systems, Blender Foundation, Chaos Group, Dassault Systemes S.E., Elysium, Epic Games, Inc., Foundry, Hexagon AB, Kubotek Corporation, Luxion, Maptek, Marvelous Designer, Maxon Computer GmbH, Nemetschek Group, Pixologic, PTC Inc., SideFX, Siemens AG, Stratasys Ltd., Tech Soft 3D, Topcon Positioning Systems, Trimble Inc., and Unity Technologies.

Market Segmentation & Coverage

This research report categorizes the 3D Digital Asset Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Software. The Hardware is further studied across 3D Scanners and Motion Capture Systems. The Services is further studied across Managed Services and Professional Services. The Software is further studied across 3D modeling software, Animation software, Rendering software, and Texturing software.
• Based on Deployment Model, market is studied across On-Cloud and On-premises.
• Based on Application, market is studied across Advertising, Architecture & Design, Education, Film & Animation, Gaming, Healthcare, and TV series.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of 3D digital asset in entertainment and media industries
    • 5.1.1.2. Growth in the E-commerce and online retail platforms
    • 5.1.1.3. Rising use of virtual reality (VR) and augmented reality (AR) in various sectors
  • 5.1.2. Restraints
    • 5.1.2.1. High costs of development and implementation of high-quality 3D digital assets
  • 5.1.3. Opportunities
    • 5.1.3.1. Expansion of 3D digital assets in education sector
    • 5.1.3.2. Development of user-friendly tools and platforms for integrating 3D assets
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and intellectual property concerns associated with the 3D digital asset
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component : Consumer preference for 3D softwares for detailed 3D modeling
  • 5.2.2. Application : Increasing usage of 3D assets for architecture and design procedures
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. 3D Digital Asset Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. 3D Scanners
  • 6.2.2. Motion Capture Systems
• 6.3. Services
  • 6.3.1. Managed Services
  • 6.3.2. Professional Services
• 6.4. Software
  • 6.4.1. 3D modeling software
  • 6.4.2. Animation software
  • 6.4.3. Rendering software
  • 6.4.4. Texturing software

7. 3D Digital Asset Market, by Deployment Model

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-premises

8. 3D Digital Asset Market, by Application

• 8.1. Introduction
• 8.2. Advertising
• 8.3. Architecture & Design
• 8.4. Education
• 8.5. Film & Animation
• 8.6. Gaming
• 8.7. Healthcare
• 8.8. TV series

9. Americas 3D Digital Asset Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific 3D Digital Asset Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa 3D Digital Asset Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. NVIDIA Unveils 3D Generative AI with Custom Fine-Tuning to Revolutionize Digital Asset Creation Across Multiple Industries
  • 12.3.2. Kaedim Secures USD 1.5 Million to Enhance AI-Driven 3D Asset Creation Platform, Aiming to Revolutionize Digital Modeling Efficiency and Accessibility
  • 12.3.3. Unreal Engine Teams Up with Cyber AI to Elevate 3D Asset Creation Quality and Efficiency
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3D Systems
• 2. Adobe Inc.
• 3. Altair Engineering Inc.
• 4. Artec 3D
• 5. Artec Europe, S.a.r.l.
• 6. Autodesk Inc.
• 7. Bentley Systems
• 8. Blender Foundation
• 9. Chaos Group
• 10. Dassault Systemes S.E.
• 11. Elysium
• 12. Epic Games, Inc.
• 13. Foundry
• 14. Hexagon AB
• 15. Kubotek Corporation
• 16. Luxion
• 17. Maptek
• 18. Marvelous Designer
• 19. Maxon Computer GmbH
• 20. Nemetschek Group
• 21. Pixologic
• 22. PTC Inc.
• 23. SideFX
• 24. Siemens AG
• 25. Stratasys Ltd.
• 26. Tech Soft 3D
• 27. Topcon Positioning Systems
• 28. Trimble Inc.
• 29. Unity Technologies