세계의 AI 생성 컨텐츠(AIGC) 애플리케이션 시장 : 제공 제품별, 기능 및 모듈별, 최종 사용자별-예측(2025-2030년)

The AIGC Applications Market was valued at USD 27.30 billion in 2023, expected to reach USD 33.28 billion in 2024, and is projected to grow at a CAGR of 23.54%, to USD 119.94 billion by 2030.

The scope of Artificial Intelligence-generated Content (AIGC) applications is vast, encompassing areas such as marketing, content creation, virtual assistance, and more. AIGC is defined by its capacity to produce human-like text, images, videos, and other content forms, leveraging AI technologies like natural language processing and deep learning. The necessity of AIGC arises from increasing demands for personalized content, efficiency in content generation, and scalability in marketing strategies. Its applications range from automating customer interactions to generating data-driven insights for businesses. The end-use scope includes industries like entertainment, media, advertising, and education, where content efficiency and personalization remain critical.

Key factors driving the growth of the AIGC market include advancements in AI technology, increasing investment in AI startups, and the rising adoption of AI solutions across various sectors. With the rapid integration of AI into business models, there is a potential opportunity for firms to capitalize on enhanced customer engagement, cost reductions, and productivity improvements. To seize these opportunities, companies should invest in AI training for their workforce, develop ethical guidelines for AI content creation, and establish strategic partnerships with AI innovators. However, market growth is challenged by factors such as data privacy concerns, the need for significant computational resources, and regulatory hurdles around AI usage.

An area ripe for innovation is the development of AI algorithms that ensure data privacy and security, allowing for broader acceptance and use of AIGC technologies. Further research in bias mitigation and ethical AI practices can also unlock new growth potentials. The market is characterized by dynamic changes, driven by technological advancements and evolving consumer expectations. By focusing on consumer-centric innovations and addressing ethical concerns, businesses can effectively navigate the AIGC landscape. Therefore, fostering a continuous cycle of innovation and adaptation is essential for sustaining growth and leveraging AIGC's full potential in the market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AIGC Applications Market

The AIGC Applications Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid digitalization of content marketing and the need for engaging communication and content
  • Consumer demand for AIGC applications to improve personalization and enhance user experience
  • Emerging partnerships with technology corporations and end-use industries
• Market Restraints
  • Complexities in implementation and technical issues of AIGC applications
• Market Opportunities
  • Ongoing innovations to improve the performance and functionality of AIGC applications
  • Potential for the adoption of AIGC applications for the education sector
• Market Challenges
  • Privacy risks and concerns related to intellectual property rights(IPR)

Porter's Five Forces: A Strategic Tool for Navigating the AIGC Applications Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AIGC Applications Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AIGC Applications Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AIGC Applications Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AIGC Applications Market

A detailed market share analysis in the AIGC Applications Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AIGC Applications Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AIGC Applications Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AIGC Applications Market

A strategic analysis of the AIGC Applications Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AIGC Applications Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Anyword, Baidu Inc., ClickUp, Copy.ai, Copysmith AI, Frase, Inc., Google LLC by Alphabet Inc., International Business Machines Corporation, Jasper AI, Inc., Kafkai, Kunlun Tech, Langboat by Advarra, Narrativa, NVIDIA Corporation, OpenAI, Owlywriter AI, Pepper Content Inc., Podcastle, Salesforce, Inc., ShortlyAI, Stability AI, Synthesia, Tencent Cloud, and Writesonic.

Market Segmentation & Coverage

This research report categorizes the AIGC Applications Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services and Software Solutions. The Services is further studied across Consulting Services, Implementation Services, and Maintenance & Support Services.
• Based on Functionality/Module, market is studied across Audio Generation, Image Generation, Text Generation, and Video Generation.
• Based on End-User, market is studied across E-commerce, Education, Finance, Healthcare, Marketing Advertising, and Media & Entertainment.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid digitalization of content marketing and the need for engaging communication and content
    • 5.1.1.2. Consumer demand for AIGC applications to improve personalization and enhance user experience
    • 5.1.1.3. Emerging partnerships with technology corporations and end-use industries
  • 5.1.2. Restraints
    • 5.1.2.1. Complexities in implementation and technical issues of AIGC applications
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing innovations to improve the performance and functionality of AIGC applications
    • 5.1.3.2. Potential for the adoption of AIGC applications for the education sector
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy risks and concerns related to intellectual property rights(IPR)
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Ongoing innovations to improve the functional attributes of software solutions of AIGC
  • 5.2.2. Applications: Emerging focus on creating engaging and personalized content in the marketing and advertising sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. AIGC Applications Market, by Offering

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting Services
  • 6.2.2. Implementation Services
  • 6.2.3. Maintenance & Support Services
• 6.3. Software Solutions

7. AIGC Applications Market, by Functionality/Module

• 7.1. Introduction
• 7.2. Audio Generation
• 7.3. Image Generation
• 7.4. Text Generation
• 7.5. Video Generation

8. AIGC Applications Market, by End-User

• 8.1. Introduction
• 8.2. E-commerce
• 8.3. Education
• 8.4. Finance
• 8.5. Healthcare
• 8.6. Marketing Advertising
• 8.7. Media & Entertainment

9. Americas AIGC Applications Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific AIGC Applications Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa AIGC Applications Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Zuoyebang Launches Question AI to Assist Students in the U.S. and Indonesia with Subject-Specific Homework Solutions
  • 12.3.2. Sound Group Inc. Expands Globally with New AI Applications, Enhancing Productivity and Creativity Through Advanced Speech and Language Technologies
  • 12.3.3. IFS and AIGC Partner to Boost Digital Transformation in Saudi Arabia's Oil & Gas and Utilities Sectors
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon Web Services, Inc.
• 2. Anyword
• 3. Baidu Inc.
• 4. ClickUp
• 5. Copy.ai
• 6. Copysmith AI
• 7. Frase, Inc.
• 8. Google LLC by Alphabet Inc.
• 9. International Business Machines Corporation
• 10. Jasper AI, Inc.
• 11. Kafkai
• 12. Kunlun Tech
• 13. Langboat by Advarra
• 14. Narrativa
• 15. NVIDIA Corporation
• 16. OpenAI
• 17. Owlywriter AI
• 18. Pepper Content Inc.
• 19. Podcastle
• 20. Salesforce, Inc.
• 21. ShortlyAI
• 22. Stability AI
• 23. Synthesia
• 24. Tencent Cloud
• 25. Writesonic