비콘 관리 소프트웨어 시장 : 구성요소별, 최종 사용자별 - 세계 예측(2025-2030년)

The Beacons Management Software Market was valued at USD 2.61 billion in 2023, expected to reach USD 2.85 billion in 2024, and is projected to grow at a CAGR of 9.70%, to USD 4.99 billion by 2030.

Beacons Management Software is designed to control, configure, and optimize beacon devices, which are small wireless transmitters that use Bluetooth technology to deliver location-based information and services. The necessity for such software arises from the growing demand for personalized and interactive customer experiences across sectors like retail, hospitality, and logistics. Its application is diverse, ranging from customer analytics and indoor navigation to proximity marketing and asset tracking. The end-use scope includes retail outlets, stadiums, airports, hotels, and educational institutions, where understanding customer behavior and enhancing engagement are crucial. Key growth factors influencing the market include the proliferation of Internet of Things (IoT) devices, increasing smartphone penetration, and the rising demand for location-based services. Recently, potential opportunities have emerged from the expansion of smart city initiatives and the adoption of advanced technologies like AI and data analytics, which can enhance the capability and utility of beacon platforms. Companies can seize these opportunities by investing in AI-driven analytics solutions that offer real-time insights and predictive capabilities. However, the market faces limitations such as privacy concerns, data security issues, and the high cost of beacon deployment, which can deter adoption. Additionally, technological challenges like signal interference and limited range present further obstacles. Despite these challenges, areas ripe for innovation include enhancing data security measures, developing more robust signal processing techniques, and integrating beacons with augmented reality (AR) for an immersive user experience. Insight into the market reveals a competitive landscape characterized by rapid technological advancements, urging businesses to prioritize R&D and strategic partnerships to stay ahead. A keen focus on overcoming data privacy issues and optimizing beacon deployment costs will be essential for sustained growth and differentiation in this dynamic sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beacons Management Software Market

The Beacons Management Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in utilization of beacons in retail sectors
  • Growing dependence on proximity marketing solutions
  • High penetration of wireless technologies worldwide
• Market Restraints
  • High cost of solution
• Market Opportunities
  • Rising application in logistics, inventory and warehouse management
  • Increasing investments in smart cities with major focus on wireless connectivity solutions
• Market Challenges
  • Limitation associated with beacon installations

Porter's Five Forces: A Strategic Tool for Navigating the Beacons Management Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beacons Management Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beacons Management Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beacons Management Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beacons Management Software Market

A detailed market share analysis in the Beacons Management Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beacons Management Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beacons Management Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beacons Management Software Market

A strategic analysis of the Beacons Management Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beacons Management Software Market, highlighting leading vendors and their innovative profiles. These include Atlassian. Pty Ltd., Beacon Healthcare Systems, Beacon Platform Inc., Beacon Software Solutions, Inc., Beacon Solutions, Inc., BlueCats Australia Pty Limited, BlueRange GmbH, Cisco Systems, Inc., ELA Innovation SA, Esri Global, Inc., Estimote, Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Company, International Business Machines Corporation, Kontakt.io, Inc., Microsoft Corporation, Omnie Solutions (I) Pvt. Ltd., Oracle Corporation, Quuppa Oy, Relution GmbH, Sensimity, Sensorberg GmbH, Softeq Development Corporation, and Uniqode Phygital, Inc..

Market Segmentation & Coverage

This research report categorizes the Beacons Management Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Service and Software.
• Based on End-User, market is studied across Non-Retail and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in utilization of beacons in retail sectors
    • 5.1.1.2. Growing dependence on proximity marketing solutions
    • 5.1.1.3. High penetration of wireless technologies worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of solution
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising application in logistics, inventory and warehouse management
    • 5.1.3.2. Increasing investments in smart cities with major focus on wireless connectivity solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Limitation associated with beacon installations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beacons Management Software Market, by Component

• 6.1. Introduction
• 6.2. Service
• 6.3. Software

7. Beacons Management Software Market, by End-User

• 7.1. Introduction
• 7.2. Non-Retail
• 7.3. Retail

8. Americas Beacons Management Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Beacons Management Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Beacons Management Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Atlassian. Pty Ltd.
• 2. Beacon Healthcare Systems
• 3. Beacon Platform Inc.
• 4. Beacon Software Solutions, Inc.
• 5. Beacon Solutions, Inc.
• 6. BlueCats Australia Pty Limited
• 7. BlueRange GmbH
• 8. Cisco Systems, Inc.
• 9. ELA Innovation SA
• 10. Esri Global, Inc.
• 11. Estimote, Inc.
• 12. Google LLC by Alphabet Inc.
• 13. Hewlett Packard Enterprise Company
• 14. International Business Machines Corporation
• 15. Kontakt.io, Inc.
• 16. Microsoft Corporation
• 17. Omnie Solutions (I) Pvt. Ltd.
• 18. Oracle Corporation
• 19. Quuppa Oy
• 20. Relution GmbH
• 21. Sensimity
• 22. Sensorberg GmbH
• 23. Softeq Development Corporation
• 24. Uniqode Phygital, Inc.