음료 포장 시장 전망 : 포장재, 포장 유형, 용도별 - 세계 예측(2025-2030년)

The Beverage Packaging Market was valued at USD 147.09 billion in 2023, expected to reach USD 156.25 billion in 2024, and is projected to grow at a CAGR of 6.32%, to USD 225.91 billion by 2030.

The beverage packaging market encompasses a wide range of packaging solutions that cater to the needs of various beverage products, including both alcoholic and non-alcoholic drinks. This market is essential for ensuring product safety, shelf-life enhancement, transportation ease, and consumer convenience. Key applications of beverage packaging include bottles, cans, cartons, and pouches, which are utilized by end-users like beverage manufacturers, distributors, and retailers. Influencing growth factors include rising consumer demand for sustainable and eco-friendly packaging options, advancements in material technologies such as biodegradable plastics, and the increasing preference for ready-to-drink beverages that require innovative packaging solutions.

The market is also experiencing opportunities due to the rapid expansion of e-commerce, which necessitates robust and attractive packaging to appeal to online consumers. Furthermore, there's a potential for increased utilization of smart packaging featuring QR codes or NFC tags that connect consumers to digital content, thereby enhancing brand engagement. However, the market growth faces challenges such as stringent regulatory requirements on packaging waste, high costs of raw materials, and logistical complexities in managing a diverse range of packaging solutions.

Innovation can thrive in areas such as the development of recyclable and compostable materials, smart packaging that integrates with digital platforms for enhanced consumer interaction, and designs that improve packaging efficiency and reduce carbon footprints. Businesses can capitalize on these trends by investing in research and innovation to meet evolving consumer expectations and regulatory standards. The beverage packaging market is dynamic and competitive, characterized by the continuous interplay of technological advancements, changing consumer preferences, and environmental considerations. To maintain an edge, companies should focus on developing sustainable solutions and harnessing digital technologies to meet future demands and regulatory pressures.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beverage Packaging Market

The Beverage Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing investments in beverage production
  • Rising health consciousness and demand for low-sugar drinks
  • High consumption of energy and sports drinks
• Market Restraints
  • High investments for installation
• Market Opportunities
  • Increasing distribution in the mainstream retailers and rising e-commerce sale
  • Technological development in labeling & packaging
• Market Challenges
  • Adverse environmental impacts of plastic packaging

Porter's Five Forces: A Strategic Tool for Navigating the Beverage Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beverage Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beverage Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beverage Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beverage Packaging Market

A detailed market share analysis in the Beverage Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beverage Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beverage Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beverage Packaging Market

A strategic analysis of the Beverage Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beverage Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor Group GmbH, Ardagh Group S.A., Ball Corporation, Beatson Clark, Berry Global Inc., CANPACK Group, CPMC Holdings Limited, Crown Holdings, Inc, Mondi Group Plc, Novelis Deutschland GmbH, Owens-Illinois, Inc., Tetra Pak Group, Toyo Seikan Group Holdings, Ltd., Verallia Group, and Vidrala S.A..

Market Segmentation & Coverage

This research report categorizes the Beverage Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Packaging Material, market is studied across Metal, Paper & Paperboard, and Plastic.
• Based on Packaging Type, market is studied across Bags & Pouches, Bottles & Jars, Boxes & Cartons, and Containers.
• Based on Application, market is studied across Alcoholic Beverages, Bottled Water, Carbonated Soft Drinks, Energy Drink, Milk Products, and Tea or Coffee.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing investments in beverage production
    • 5.1.1.2. Rising health consciousness and demand for low-sugar drinks
    • 5.1.1.3. High consumption of energy and sports drinks
  • 5.1.2. Restraints
    • 5.1.2.1. High investments for installation
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing distribution in the mainstream retailers and rising e-commerce sale
    • 5.1.3.2. Technological development in labeling & packaging
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse environmental impacts of plastic packaging
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beverage Packaging Market, by Packaging Material

• 6.1. Introduction
• 6.2. Metal
• 6.3. Paper & Paperboard
• 6.4. Plastic

7. Beverage Packaging Market, by Packaging Type

• 7.1. Introduction
• 7.2. Bags & Pouches
• 7.3. Bottles & Jars
• 7.4. Boxes & Cartons
• 7.5. Containers

8. Beverage Packaging Market, by Application

• 8.1. Introduction
• 8.2. Alcoholic Beverages
• 8.3. Bottled Water
• 8.4. Carbonated Soft Drinks
• 8.5. Energy Drink
• 8.6. Milk Products
• 8.7. Tea or Coffee

9. Americas Beverage Packaging Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Beverage Packaging Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Beverage Packaging Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amcor Group GmbH
• 2. Ardagh Group S.A.
• 3. Ball Corporation
• 4. Beatson Clark
• 5. Berry Global Inc.
• 6. CANPACK Group
• 7. CPMC Holdings Limited
• 8. Crown Holdings, Inc
• 9. Mondi Group Plc
• 10. Novelis Deutschland GmbH
• 11. Owens-Illinois, Inc.
• 12. Tetra Pak Group
• 13. Toyo Seikan Group Holdings, Ltd.
• 14. Verallia Group
• 15. Vidrala S.A.