세계의 통신사용 데이터 수익 창출 시장 : 컴포넌트, 기능, 최종 사용자별 예측(2025-2030년)

The Data Monetization for Telcos Market was valued at USD 108.87 billion in 2023, expected to reach USD 119.43 billion in 2024, and is projected to grow at a CAGR of 10.18%, to USD 214.65 billion by 2030.

Data monetization in the telecommunications sector refers to the process by which telcos leverage their vast stores of customer data to generate additional revenue streams. This encompasses the use of analytical tools and platforms that transform raw data into valuable insights, which can be sold or shared with third parties or employed internally to enhance business operations and improve customer experience. The necessity of data monetization is anchored in the competitive pressures facing telcos, coupled with stagnant growth in traditional revenue streams such as voice and SMS services. Applications range from targeted advertising, personalized customer care, and network optimization, to operational efficiencies and fraud detection. End-use scopes include industries like marketing and advertising, financial services, and healthcare, all craving detailed consumer insights that telecom data can provide.

Key growth factors influencing this market include the increasing volume of data generated through IoT and 5G technologies, alongside heightened demand for personalized and real-time services. Additionally, regulatory frameworks around data sharing and privacy, such as GDPR, present both a challenge and an opportunity as telcos navigate compliance with data-driven business models. Notable opportunities lie in collaborative partnerships with tech companies and startups focused on advanced analytics and AI, which can deepen data monetization strategies. Telcos are recommended to invest in robust data governance frameworks and privacy-preserving technologies to gain consumer trust and mitigate regulatory risks.

However, challenges such as data privacy concerns, ethical usage of data, complex and evolving regulatory landscapes, and the high investment required for technology infrastructures can constrain market growth. Moreover, skepticism between consumers and service providers about data handling can lead to resistance. Innovation areas ripe for exploration include AI-driven predictive analytics, blockchain for secure data exchange, and enhancement of anonymization techniques. The nature of the data monetization market for telcos is dynamic, driven by technological advancements and evolving consumer demands, necessitating continuous adaptation and innovation for sustainable growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Data Monetization for Telcos Market

The Data Monetization for Telcos Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Technological innovations and advancements in big data and analytical solutions
  • Rising awareness toward the application of teleco data monetization
  • Increasing penetration of smartphones and internet connectivity generates large amount of data
• Market Restraints
  • Changing and varying regulatory policies
• Market Opportunities
  • Rising adoption of AI for use in data monetization for telecos
  • Potential need for data-driven decision making solutions
• Market Challenges
  • Concerns related to security and privacy

Porter's Five Forces: A Strategic Tool for Navigating the Data Monetization for Telcos Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Data Monetization for Telcos Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Data Monetization for Telcos Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Data Monetization for Telcos Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Data Monetization for Telcos Market

A detailed market share analysis in the Data Monetization for Telcos Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Data Monetization for Telcos Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Data Monetization for Telcos Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Data Monetization for Telcos Market

A strategic analysis of the Data Monetization for Telcos Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Data Monetization for Telcos Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Atos SE, Capgemini SE, CartoDB, Inc., Cisco Systems, Inc., Comarch SA, Comviva Technologies Limited, Infosys Limited, InMobi Technology Services Private Limited, International Business Machines Corporation, Optiva Inc., Oracle Corporation, Reltio Inc., SAS Institute Inc., and Wipro Limited.

Market Segmentation & Coverage

This research report categorizes the Data Monetization for Telcos Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software.
• Based on Function, market is studied across Digital Advertising, Entertainment & Events, Financial Services, Location Intelligence, Managing Traffic, Optimizing Billboard Advertising, Public Transportation, and Siting & Staffing Facilities.
• Based on End-User, market is studied across BFSI, Government, Retail & Consumer Goods, and Transportation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Technological innovations and advancements in big data and analytical solutions
    • 5.1.1.2. Rising awareness toward the application of teleco data monetization
    • 5.1.1.3. Increasing penetration of smartphones and internet connectivity generates large amount of data
  • 5.1.2. Restraints
    • 5.1.2.1. Changing and varying regulatory policies
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising adoption of AI for use in data monetization for telecos
    • 5.1.3.2. Potential need for data-driven decision making solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns related to security and privacy
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Data Monetization for Telcos Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Software

7. Data Monetization for Telcos Market, by Function

• 7.1. Introduction
• 7.2. Digital Advertising
• 7.3. Entertainment & Events
• 7.4. Financial Services
• 7.5. Location Intelligence
• 7.6. Managing Traffic
• 7.7. Optimizing Billboard Advertising
• 7.8. Public Transportation
• 7.9. Siting & Staffing Facilities

8. Data Monetization for Telcos Market, by End-User

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Government
• 8.4. Retail & Consumer Goods
• 8.5. Transportation

9. Americas Data Monetization for Telcos Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Data Monetization for Telcos Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Data Monetization for Telcos Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Atos SE
• 3. Capgemini SE
• 4. CartoDB, Inc.
• 5. Cisco Systems, Inc.
• 6. Comarch SA
• 7. Comviva Technologies Limited
• 8. Infosys Limited
• 9. InMobi Technology Services Private Limited
• 10. International Business Machines Corporation
• 11. Optiva Inc.
• 12. Oracle Corporation
• 13. Reltio Inc.
• 14. SAS Institute Inc.
• 15. Wipro Limited