세계의 FaaS(Farming as a Service) 시장 : 프로세스별, 유형별, 딜리버리 모델별, 최종 사용자별 - 예측(2025-2030년)

The Farming As A Service Market was valued at USD 2.54 billion in 2023, expected to reach USD 2.95 billion in 2024, and is projected to grow at a CAGR of 16.38%, to USD 7.36 billion by 2030.

The Farming as a Service (FaaS) market encapsulates a transformative approach in agriculture, leveraging technology-driven solutions to optimize farming efficiency and productivity. FaaS redefines conventional agriculture by offering services such as precision farming, agricultural data analytics, and farm management solutions on a subscription or pay-per-use basis, facilitating farmers with cutting-edge resources without hefty capital investments. The necessity for FaaS stems from the increasing demand for food production, limited arable land, and the need to enhance resource use while mitigating environmental impacts. Its application spans soil management, crop monitoring, farm advisory, and predictive analytics, delivered through platforms that help streamline farming activities. This innovation primarily serves individual farmers, cooperatives, and agro-based companies aiming to increase yield and sustainability.

Market growth is propelled by factors like advancements in IoT, AI, and big data, which enable detailed agricultural insights and robust decision-making. The rapid proliferation of smartphones in rural areas also facilitates the adoption of FaaS solutions. There are burgeoning opportunities in developing regions, where smallholder farmers can greatly benefit from these services to overcome traditional farming challenges. However, market limitations include the digital divide, especially in areas with limited internet access, and reluctance to adopt due to lack of awareness or inherent resistance to change in farming practices. Furthermore, regulatory hurdles and data privacy concerns can hamper widespread adoption.

To tap into market opportunities, service providers should focus on enhancing user education and simplifying technology interfaces to cater to less tech-savvy users. Research innovation can target improving crop-specific solutions and integrating blockchain for transparency and traceability. By prioritizing customer-centric product development and leveraging partnerships with governmental and non-governmental agencies, businesses can accelerate FaaS adoption. The market is dynamic, with significant potential for growth as global agricultural practices shift towards sustainability and technology integration, though it demands constant adaptation to rapidly changing tech landscapes and user needs.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Farming As A Service Market

The Farming As A Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of modern agricultural methods
  • Growing population coupled with rising demand for food
  • Rising usage in smart livestock monitoring, farm management, and precision farming
• Market Restraints
  • Loss or mismanagement of large data volumes
• Market Opportunities
  • Emergence of hyperspectral imaging technology and auto-guidance equipment
  • Strong governments support for the adoption of FaaS models
• Market Challenges
  • Strict restrictions on the use of crop protection chemicals

Porter's Five Forces: A Strategic Tool for Navigating the Farming As A Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Farming As A Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Farming As A Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Farming As A Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Farming As A Service Market

A detailed market share analysis in the Farming As A Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Farming As A Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Farming As A Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Farming As A Service Market

A strategic analysis of the Farming As A Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Farming As A Service Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Apollo Agriculture, BigHaat.com, Cropin Technology Solutions Pvt. Ltd., EM3 Agri Services Private Limited, Fitch Solutions, Inc., Intello Labs Private Limited, International Business Machines Corporation, ITC Limited, KhetiBuddy Agritech Private Limited, Mahindra & Mahindra Ltd., Ninja Kart by 63Ideas Infolabs Pvt. Ltd., Radford Software Limited, Taranis Visual Ltd., and Trimble Inc..

Market Segmentation & Coverage

This research report categorizes the Farming As A Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Process, market is studied across Access To Markets, Farm Management Solutions, and Production Assistance. The Access To Markets is further studied across Farmers To End Market and Supplier To Farmers. The Farm Management Solutions is further studied across Analytics, Information Sharing, and Precision Farming Tools. The Production Assistance is further studied across Equipment Rentals, Labor Services, and Utility Services.
• Based on Type, market is studied across Crop and Livestock. The Livestock is further studied across Animal Health Management, Breeding Optimization, Farm Infrastructure Management, and Precision Feeding.
• Based on Delivery Model, market is studied across Pay-Per-Use and Subscription.
• Based on End-User, market is studied across Advisory Bodies, Corporate, Farmers, Financial Institutions, and Government.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of modern agricultural methods
    • 5.1.1.2. Growing population coupled with rising demand for food
    • 5.1.1.3. Rising usage in smart livestock monitoring, farm management, and precision farming
  • 5.1.2. Restraints
    • 5.1.2.1. Loss or mismanagement of large data volumes
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of hyperspectral imaging technology and auto-guidance equipment
    • 5.1.3.2. Strong governments support for the adoption of FaaS models
  • 5.1.4. Challenges
    • 5.1.4.1. Strict restrictions on the use of crop protection chemicals
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Farming As A Service Market, by Process

• 6.1. Introduction
• 6.2. Access To Markets
  • 6.2.1. Farmers To End Market
  • 6.2.2. Supplier To Farmers
• 6.3. Farm Management Solutions
  • 6.3.1. Analytics
  • 6.3.2. Information Sharing
  • 6.3.3. Precision Farming Tools
• 6.4. Production Assistance
  • 6.4.1. Equipment Rentals
  • 6.4.2. Labor Services
  • 6.4.3. Utility Services

7. Farming As A Service Market, by Type

• 7.1. Introduction
• 7.2. Crop
• 7.3. Livestock
  • 7.3.1. Animal Health Management
  • 7.3.2. Breeding Optimization
  • 7.3.3. Farm Infrastructure Management
  • 7.3.4. Precision Feeding

8. Farming As A Service Market, by Delivery Model

• 8.1. Introduction
• 8.2. Pay-Per-Use
• 8.3. Subscription

9. Farming As A Service Market, by End-User

• 9.1. Introduction
• 9.2. Advisory Bodies
• 9.3. Corporate
• 9.4. Farmers
• 9.5. Financial Institutions
• 9.6. Government

10. Americas Farming As A Service Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Farming As A Service Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Farming As A Service Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Apollo Agriculture
• 3. BigHaat.com
• 4. Cropin Technology Solutions Pvt. Ltd.
• 5. EM3 Agri Services Private Limited
• 6. Fitch Solutions, Inc.
• 7. Intello Labs Private Limited
• 8. International Business Machines Corporation
• 9. ITC Limited
• 10. KhetiBuddy Agritech Private Limited
• 11. Mahindra & Mahindra Ltd.
• 12. Ninja Kart by 63Ideas Infolabs Pvt. Ltd.
• 13. Radford Software Limited
• 14. Taranis Visual Ltd.
• 15. Trimble Inc.