향수 포장 시장 : 재료, 포장 유형, 용량, 최종 사용자별 - 세계 예측(2025-2030년)

The Fragrance Packaging Market was valued at USD 11.77 billion in 2023, expected to reach USD 12.65 billion in 2024, and is projected to grow at a CAGR of 7.90%, to USD 20.05 billion by 2030.

The scope of the fragrance packaging market encompasses the design, production, and sale of packaging solutions specifically tailored for perfumes and related scented products. This market is defined by various packaging types, such as bottles, vials, cans, and ampoules, which cater to different consumer preferences and product needs. The necessity of fragrance packaging is driven by its crucial role in product preservation, protection, and ensuring scent longevity, as well as enhancing aesthetic appeal to influence consumer purchasing decisions. Key applications are in personal care products, luxury perfumes, and room fragrances, with end-use scopes covering both retail and commercial domains such as beauty parlors and spa centers.

Critical growth factors include increasing disposable incomes, a burgeoning middle class, and heightened global demand for luxury and personal care products. Rising consumer affinity towards aesthetically appealing and sustainable packaging further drives the market, opening new avenues for eco-friendly and customizable packaging options. Moreover, innovations in smart packaging, incorporating technologies like QR codes for enhanced consumer engagement, are notable opportunities. To seize these opportunities, businesses should focus on sustainability and technology integration in their packaging designs to cater to environmentally conscious consumers while simultaneously providing unique user experiences.

However, the market faces limitations such as fluctuating raw material costs and stringent environmental regulations, which could impede growth. Additionally, overcoming challenges such as intense competition and the risk of counterfeit products requires innovation and strategic competitive positioning. With regard to areas of innovation, businesses can explore advancements in biodegradable materials, digital printing technologies, and smart packaging solutions that add functional value while enhancing user interaction. Understanding the market's dynamic nature, which is heavily influenced by trends in personal care and fashion, as well as consumer demand for environmentally sustainable solutions, will be crucial for sustaining growth and maintaining a competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Fragrance Packaging Market

The Fragrance Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising trend of wearing perfumes
  • Changing Lifestyle in developing countries and increasing per capita income
  • Personal grooming and experimenting approach of younger generations
• Market Restraints
  • Problems in recognising the original product out of the counterfeit products available
• Market Opportunities
  • Customizable items more preferred by customers
  • Advent of E-retailing and reach to foreign brands
• Market Challenges
  • Growing commercialization of product imitation

Porter's Five Forces: A Strategic Tool for Navigating the Fragrance Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Fragrance Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Fragrance Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Fragrance Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Fragrance Packaging Market

A detailed market share analysis in the Fragrance Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Fragrance Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Fragrance Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Fragrance Packaging Market

A strategic analysis of the Fragrance Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Fragrance Packaging Market, highlighting leading vendors and their innovative profiles. These include Albea Services S.A.S., AptarGroup, Inc., Brimar Packaging USA, CCL Container, Continental Bottle Ltd., Cosmopak, Coverpla S.A., Exal Corporation, General Converting Inc., Gerresheimer AG, Glaspray Engineering & Manufacturing Co., Ltd., IntraPac International Corporation, Quadpack Industries, S.A., Saverglass SAS, and SGB Packaging Group.

Market Segmentation & Coverage

This research report categorizes the Fragrance Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material, market is studied across Glass, Metal, Paper Board, and Plastic.
• Based on Packaging Type, market is studied across Primary Packaging and Secondary Packaging.
• Based on Capacity, market is studied across 100-250 ml, 250-500 ml, Above 500 ml, and Less Than 100 ml.
• Based on End User, market is studied across Deodorants and Perfumes.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising trend of wearing perfumes
    • 5.1.1.2. Changing Lifestyle in developing countries and increasing per capita income
    • 5.1.1.3. Personal grooming and experimenting approach of younger generations
  • 5.1.2. Restraints
    • 5.1.2.1. Problems in recognising the original product out of the counterfeit products available
  • 5.1.3. Opportunities
    • 5.1.3.1. Customizable items more preferred by customers
    • 5.1.3.2. Advent of E-retailing and reach to foreign brands
  • 5.1.4. Challenges
    • 5.1.4.1. Growing commercialization of product imitation
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Fragrance Packaging Market, by Material

• 6.1. Introduction
• 6.2. Glass
• 6.3. Metal
• 6.4. Paper Board
• 6.5. Plastic

7. Fragrance Packaging Market, by Packaging Type

• 7.1. Introduction
• 7.2. Primary Packaging
• 7.3. Secondary Packaging

8. Fragrance Packaging Market, by Capacity

• 8.1. Introduction
• 8.2. 100-250 ml
• 8.3. 250-500 ml
• 8.4. Above 500 ml
• 8.5. Less Than 100 ml

9. Fragrance Packaging Market, by End User

• 9.1. Introduction
• 9.2. Deodorants
• 9.3. Perfumes

10. Americas Fragrance Packaging Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Fragrance Packaging Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Fragrance Packaging Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Albea Services S.A.S.
• 2. AptarGroup, Inc.
• 3. Brimar Packaging USA
• 4. CCL Container
• 5. Continental Bottle Ltd.
• 6. Cosmopak
• 7. Coverpla S.A.
• 8. Exal Corporation
• 9. General Converting Inc.
• 10. Gerresheimer AG
• 11. Glaspray Engineering & Manufacturing Co., Ltd.
• 12. IntraPac International Corporation
• 13. Quadpack Industries, S.A.
• 14. Saverglass SAS
• 15. SGB Packaging Group