홀로그램 디스플레이 시장 : 제품, 기술, 용도별 - 세계 예측(2025-2030년)

The Holographic Display Market was valued at USD 2.54 billion in 2023, expected to reach USD 3.32 billion in 2024, and is projected to grow at a CAGR of 30.81%, to USD 16.65 billion by 2030.

Holographic displays represent a cutting-edge visual technology that projects three-dimensional images without requiring the viewer to wear special glasses, enhancing interactive experiences across various sectors. The necessity of this technology stems from the growing demand for advanced display systems that provide a more immersive and realistic viewing experience. Applications span across multiple industries, including retail for product displays, automotive for heads-up navigation systems, and education for interactive learning environments. In medicine, holographic displays facilitate advanced imaging techniques for diagnostics and surgery planning. The end-use scope of these displays is vast, stretching from consumer electronics to automotive, healthcare, and advertising sectors, all of which seek enhanced visual engagement tools. Market growth is influenced by advancements in laser and electro-holographic technologies, increasing consumer demand for improved display experiences, and rising investments in R&D by key industry players. Opportunities abound in the enhancement of mixed reality environments and personalized advertising, with investments in software integration and cost-effective manufacturing processes viewed as viable strategies to seize these opportunities. However, challenges such as high production costs, complex manufacturing processes, and limited availability of skilled expertise hinder market growth. Additionally, the requirement for technological compatibility and seamless integration with existing systems presents barriers. Yet, innovation can address these challenges, with potential research areas including the development of more affordable holographic projectors, improvements in spatial light modulation, and advances in processing algorithms for better image stabilization and depth accuracy. The nature of the holographic display market is competitive and rapidly evolving, requiring continual innovation and adaptation to the changing technological landscape. Strategic collaborations and increased focus on end-user feedback for product development could aid businesses in overcoming limitations and driving growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Holographic Display Market

The Holographic Display Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Adoption of holographic displays in multiple industries
  • Increased demand for holographic displays in events and advertisements
  • Holography for medical imaging in the healthcare industry
• Market Restraints
  • Less effective projection under sunlight
• Market Opportunities
  • Advancements in holographic displays
  • Rapidly advancing smartphone and tablet market
• Market Challenges
  • Excessive cost of assembling holographic display devices

Porter's Five Forces: A Strategic Tool for Navigating the Holographic Display Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Holographic Display Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Holographic Display Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Holographic Display Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Holographic Display Market

A detailed market share analysis in the Holographic Display Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Holographic Display Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Holographic Display Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Holographic Display Market

A strategic analysis of the Holographic Display Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Holographic Display Market, highlighting leading vendors and their innovative profiles. These include ARHT Media Inc., AV Concepts, Inc., CY Vision, DigiLens Inc., EON Reality, Inc., HOLOEYE Photonics AG, Holoxica Ltd., HYPERVSN, Light Field Lab, Inc., MDH Hologram, Qualcomm Incorporated, Realfiction Holding AB, Realview Imaging Ltd., Shenzhen SMX Display Technology Co.,Ltd., and Viewsonic Corporation.

Market Segmentation & Coverage

This research report categorizes the Holographic Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Camera, Digital Signage, Kiosks, Medical Imaging & Scanners, Notebook & Laptop, and Smart Tv's/Holo Tv's. The Medical Imaging & Scanners is further studied across CT & MRI and Ultrasound.
• Based on Technology, market is studied across Laser, Piston, Semi Transparent & Electro Holographic Display, and Touchable.
• Based on Application, market is studied across Automobile, Commercial, Consumer, Defense, Education, Industrial, and Medical.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Adoption of holographic displays in multiple industries
    • 5.1.1.2. Increased demand for holographic displays in events and advertisements
    • 5.1.1.3. Holography for medical imaging in the healthcare industry
  • 5.1.2. Restraints
    • 5.1.2.1. Less effective projection under sunlight
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in holographic displays
    • 5.1.3.2. Rapidly advancing smartphone and tablet market
  • 5.1.4. Challenges
    • 5.1.4.1. Excessive cost of assembling holographic display devices
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Holographic Display Market, by Product

• 6.1. Introduction
• 6.2. Camera
• 6.3. Digital Signage
• 6.4. Kiosks
• 6.5. Medical Imaging & Scanners
  • 6.5.1. CT & MRI
  • 6.5.2. Ultrasound
• 6.6. Notebook & Laptop
• 6.7. Smart Tv's/Holo Tv's

7. Holographic Display Market, by Technology

• 7.1. Introduction
• 7.2. Laser
• 7.3. Piston
• 7.4. Semi Transparent & Electro Holographic Display
• 7.5. Touchable

8. Holographic Display Market, by Application

• 8.1. Introduction
• 8.2. Automobile
• 8.3. Commercial
• 8.4. Consumer
• 8.5. Defense
• 8.6. Education
• 8.7. Industrial
• 8.8. Medical

9. Americas Holographic Display Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Holographic Display Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Holographic Display Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ARHT Media Inc.
• 2. AV Concepts, Inc.
• 3. CY Vision
• 4. DigiLens Inc.
• 5. EON Reality, Inc.
• 6. HOLOEYE Photonics AG
• 7. Holoxica Ltd.
• 8. HYPERVSN
• 9. Light Field Lab, Inc.
• 10. MDH Hologram
• 11. Qualcomm Incorporated
• 12. Realfiction Holding AB
• 13. Realview Imaging Ltd.
• 14. Shenzhen SMX Display Technology Co.,Ltd.
• 15. Viewsonic Corporation